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Julia Carcamo

About me

• Biography:

  The Gaming and Entertainment Industry is one of the most dynamic industries worldwide. Today, with ever-increasing competition, marketing and branding is becoming an even more pivotal role as companies attempt to differentiate themselves. Julia’s experience has made her one of the most sought-after talents in the industry.
  
  One thing has been constant: her unrelenting drive to learn from each and every experience and to then apply what she has learned to better herself, her career, and the brands that she has served.
  
  Julia began her career in the mid 90’s in the newly burgeoning Gulf South gaming market. But that was just the launch pad for a career that his been nothing short of meteoric.
  
  Julia subsequently moved to Harrah’s and by 2002 had risen to serve as Director of Brand Marketing. At Harrah’s, Julia helped develop the brand architecture for the 3 core Harrah’s brands including Harrah’s overall corporate brand positioning as well as the refinement of the industry’s paragon loyalty program... Total Rewards™.
  
  What could she do for an encore? Always up for a challenge, Julia answered a call from Steve Wynn. Known the world over as the builder of the finest resorts and casinos, his indelible influence on Julia is unmistakable. Above everything else, he taught Julia to think and act like the guest, to truly see things from a guest’s perspective. This applied to his impeccable attention to the smallest detail, and has been the one learning experience that has made Julia an invaluable asset to any organization. In her positions of Director of Advertising and Brand Marketing and eventually elevating to Executive Director of Advertising and Public Relations, Julia was at the helm for the launch of Wynn Las Vegas, a defining moment for the industry and for her personally.
  
  Today Julia serves as the Vice President of Brand Marketing for Isle of Capri Casinos, Inc., which owns 14 gaming properties across the US. Julia’s team is responsible for the strategic planning behind the repositioning and launch of the various Isle brands including the iconic Lady Luck.

• Education:

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• Hobbies & Personal Interests