I have a strong strategic marketing background, with plenty of corporate FMCG marketing experience. Consequently, we take a strategic approach to our clients’ advertising and design work.
I have developed new markets for existing brands, launched new brands into existing markets. I’ve re-launched and re-packaged brands and occasionally even left well alone.
I’ve developed brand strategies for everything from headache tablets to universities, from duck farms to grocery wholesaler chains and from plumbing pipes to instant gravies.
I’ve written copy for all sorts of advertising and brochures, and I’ve written speeches for audiences including state presidents and international Ministers of Justice. And plenty of direct mail letters.
Specialties: I translate clients’ strategies into clear, relevant messages that reach their target markets