- @vcotte My thoughts are based on the intersection of market hype and enterprise reality. I have a passion for helping enterprises to innovate and lead from the front. My focus is on creating demand through innovation and differentiation in target markets. Ensuring we also have the sales acumen to execute.Some of the most exciting projects have been focused on proactive SmartGrid management for an Australian utility, real-time contextual marketing offers for an Indian telecommunications company, risk based pricing powered by private cloud bursting for a European bank and socially enabling a global enterprise.My experience spans content management, data governance, business process engineering, service enabled architecture and analytically powered enterprises. Experience has led me to the realisation that successful projects break down to simple paradigms around the need to manage the interaction of data, people, processes and technology with an aim to improve the value to the customer.