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Here They Come! B2B Marketing in a Gen Z World
March 27, 2024Explore essential B2B marketing approaches for engaging and connecting with the next generation of B2B buyers—a digital-first generation that values authenticity and seamless customer experience. Learn more.
Five LinkedIn Ads Metrics You Should Be Tracking, But Probably Aren't (Yet)
March 26, 2024Uncover five LinkedIn Ads metrics crucial for B2B lead gen success. Enhance your LinkedIn strategy and drive better campaign results and ROI. Learn more.
The Power of Microlearning: Delivering Bite-Sized Training Content to Drive Results
March 22, 2024Explore the efficiency and effectiveness of microlearning in corporate and marketing training and career development. Dive in for actionable insights into acquiring skills and achieving remarkable results by embracing the future of learning.
Seven 'Smarketing' Metrics You Should Be Tracking to Align Marketing and Sales
March 21, 2024Unlock the potential of your sales and marketing teams with key smarketing metrics. Discover how alignment can propel your business forward. Learn more now.
Micro-Influencers vs. Macro-Influencers: Which Is Right for Your Brand?
March 20, 2024What are the pivotal differences between micro- and macro-influencers? Discover key differences and their impact on reach and authenticity, and gain insights for determining the right influencers for your marketing goals. See how to choose wisely.
Taylor Swift's PR Strategy: Lessons for Any Brand
March 19, 2024Uncover the secrets behind Taylor Swift's PR success and transform your own brand's approach to storytelling, engagement, and consistent authenticity. Ready to elevate your brand's PR strategy? Dive in to learn more!
The Value of Every Single Customer: How to Calculate Customer Lifetime Value
March 15, 2024Key business metrics are there to tell you how well you're meeting customers' expectations and gaining conversions. One of the most important metrics to measure is customer lifetime value (CLV). See why it matters and how to calculate it.
The Psychology of Persuasion: Understanding Customer Behavior in Marketing
March 14, 2024Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a powerful pathway to influencing customer behavior, relationships, and sales. Get started here.
Digital Communities vs. Social Media: Stop Building Brands on Leased Land
March 13, 2024By making community a core part of your strategy, your brand can create better products and achieve higher engagement and retention rates. But building your community on someone else's platform is full of risk.
Boosting Conversions: The Power of Multitouch Engagement in Sales and Marketing
March 12, 2024When potential customers see and interact with your brand multiple times, they become more likely to become interested in what you're offering. And when sales and marketing teams work together to make multitouch lead gen even more effective, the inevitable result is a boost in conversions.