- Cheryl Bisera is a marketing consultant, author and speaker with extensive experience in innovative marketing and business promotion that spans a period of more than ten years in which she worked with professionals to strengthen their position in the marketplace. She is founder of Cheryl Bisera Consulting, a California based image development and marketing company that focuses on the healthcare industry. She has written for publications such as Physician Magazine, Podiatry Management, Dermatology Times, The Journal of Medical Practice Management and the popular KevinMD blog. Cheryl has spoken for medical associations such as the American Osteopathic Association, The Multi-Specialty Foundation for Aesthetic Surgical Excellence and PAHCOM. She is also the co-author of The Patient-Centered Payoff, published by Greenbranch Publishing in 2013.