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MarketingProfs Member

Julia Geyerhahn

About me

  • Biography:
    Innovative B2B corporate marketing professional with more than seven years’ experience creating and executing brand awareness and lead generation programs, developing high-impact sales tools, and building successful colleague, partner, customer and vendor relationships.

    CORE COMPETENCIES
    • Targeted demand generation programs: email marketing, direct mail, webinar programs, industry/prospecting/customer events, advertising , PR
    • Messaging and Collateral Development
    • Website/CMS Management
    • Brand evangelizing (advertising, social media, PR)
    • Event management
    • Success measurement

    SOFTWARE PROFICIENCY
    • CRM: Salesforce.com, Sage SalesLogix
    • Webinar platforms: GoToWebinar, ON24, WebEx
    • ESP: VerticalResponse, MailChimp
    • CMS: Sitecore, Drupal
    • Marketing Automation: HubSpot (some exp. with Marketo and Silverpop)

    *MarketingExperiments Certified Email Marketing Professional
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