MarketingProfs Member
JULIA BECHLER
About me
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- Biography:
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Innovative B2B corporate marketing professional with more than seven years’ experience creating and executing brand awareness and lead generation programs, developing high-impact sales tools, and building successful colleague, partner, customer and vendor relationships.
CORE COMPETENCIES
• Targeted demand generation programs: email marketing, direct mail, webinar programs, industry/prospecting/customer events, advertising , PR
• Messaging and Collateral Development
• Website/CMS Management
• Brand evangelizing (advertising, social media, PR)
• Event management
• Success measurement
SOFTWARE PROFICIENCY
• CRM: Salesforce.com, Sage SalesLogix
• Webinar platforms: GoToWebinar, ON24, WebEx
• ESP: VerticalResponse, MailChimp
• CMS: Sitecore, Drupal
• Marketing Automation: HubSpot (some exp. with Marketo and Silverpop)
*MarketingExperiments Certified Email Marketing Professional
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