Currently VP of Client Marketing Strategy at Vision Design Group in Winona, MN. Role includes client interface to develop marketing and promotional plans, website and e-commerce development and marketing, and graphics design and print.
Areas of expertise include website and paid search campaign optimization. Advanced user of Google Analytics for website traffic reporting and trend analysis.
Previous position was General Manager of School Supply Co. in Arcadia, WI. Business supplies teacher and student planners, administrative forms, and custom printed items for educational institutions. Major focus was to redesign and relaunch e-commerce website. Responsible for sales and marketing and strategic direction for business.
Worked as director of sales and marketing at LOCKNET in La Crosse, WI, an IT services and network security consulting firm. Responsible for all marketing, branding, and strategic planning for company when initially hired. Was later give responsibility for Management of sales force, both outside reps and inside sales staff.
Previous experience includes extensive background in sales and marketing responsibility for a number of B-to-B firms in automotive, telecommunications, industrial controls, healthcare products, and consulting.
Specific areas of expertise include brand and product management, e-business and internet development, strategic pricing, and partnering / channel management.