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MarketingProfs Member
Stephen Pickens   
 

Member Profile
Professional Information
Job Title: Demand-creating Start-up Specialist
Company:
D4Demand
Industry: Manufacturing
Market: Business, Consumer
Role: Professor
Annual Sales: $1,000,001 to $10,000,000
Location: Cincinnati, OH United States
Personal Information
Marketing Experience:
Senior level (21-30 years)
MP Member Since:
March 29, 2004
Email:
Know-How Exchange Discussion Forum
Community Name: D4Demand
Expert Points: 31890
Ques. Asked: 10
Ques. Answered: 738
Answers Accepted: 500
 
Biography  
20+ years of start-up marketing specializing in business development, brand development, laddering research, brand positioning.

I am a paid consultant for Claritas PRIZM or Microvision segmentation analysis of customer databases.

I can design simple experiments to optimize your advertising responses (your will at least double your response)

MBA Multinational Marketing including six years with Foreign Affairs and International Trade Canada advising new exporters on reaching the USA market .

Industry experience -- building materials, seafood, heavy truck , automotive aftermarket, home remodeliing, telecommunications.

Project work accepted.

Education  
MBA International Trade
Certified MS Access

Career Objectives  
Driving demand for businesses and products

Hobbies & Personal Interests  
Advertising and marketing are my food and drink.

Most Recent Forum Questions  
Question Title Status Date
INeed a profile of the music distribution industry Closed 7/23/2009
Tagline for 7day turnaround tool and mower service Closed 11/13/2008
In our first site should it be 800x600 or 1024x 762? Closed 2/22/2008
Attn: Top Profs ! Budget for brand development Closed 12/5/2007
Do any researchers use PRIZM or Microdata? Closed 12/23/2006
Building brand relationships seems so stupid! Closed 11/16/2006
OK Website Profs! I need to choose an Intranet ap! Closed 5/1/2006
Cross Reference of images and words/concepts Closed 3/22/2005
Opinions and advice on a New Brand Equity measure Closed 1/6/2005
Wizard(?) of ads and December ad spending Closed 8/20/2004

Most Recent Forum Comments  
Question Title Status Date
Name for BBQ sauce and dry rub. Closed 9/11/2009
Having a challenge writing a critical facts doc Closed 9/11/2009
Career Fair Tagline Closed 9/9/2009
Easy budget/Saving/Money Mgmt software Closed 9/9/2009
Catchy Online Business Name Needed Closed 9/8/2009
Tagline/Phrase for Karaoke night at Sports Bar. Closed 9/8/2009
NEED TEKKIE HELP WITH PROJECT Closed 8/28/2009
Need a wholeseller or dropshipper Closed 8/23/2009
Kootenay DanceWorks needs a tagline Closed 8/22/2009
Need Tagline for New Government IT System Closed 8/21/2009

See All My Answers


 

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