Independent Marketing and Innovation Expert resource to large and mid-sized companies who need to significantly improve their business results.
Over 20 years of international experience in which I have been CMO at ING, Director at Young & Rubicam Brands, Director at Burson Marsteller Corporate Finance Practice, Regional Coordinator in Latin America for Philip Morris and I have also started three companies.
My work as an independent contractor ranges from facilitating workshops to create new marketing concepts, products or strategies, to having creative talks with marketing executives to help them think out of the box, but having had the experience of being in the box...
I am a the author of best selling book La Puta Vida Corporativa, which is being translated into English as Bitchy Corporate Life and Co-author of The Future of Innovation. I apply my writing skills to write innovation related content for intranets to boost innovative thinking in employees.
Last but not least, I am a key note speaker at academic and non-academic organizations.