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Taylor Swift's PR Strategy: Lessons for Any Brand
March 19, 2024Uncover the secrets behind Taylor Swift's PR success and transform your own brand's approach to storytelling, engagement, and consistent authenticity. Ready to elevate your brand's PR strategy? Dive in to learn more!
The Value of Every Single Customer: How to Calculate Customer Lifetime Value
March 15, 2024Key business metrics are there to tell you how well you're meeting customers' expectations and gaining conversions. One of the most important metrics to measure is customer lifetime value (CLV). See why it matters and how to calculate it.
The Psychology of Persuasion: Understanding Customer Behavior in Marketing
March 14, 2024Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a powerful pathway to influencing customer behavior, relationships, and sales. Get started here.
Digital Communities vs. Social Media: Stop Building Brands on Leased Land
March 13, 2024By making community a core part of your strategy, your brand can create better products and achieve higher engagement and retention rates. But building your community on someone else's platform is full of risk.
Boosting Conversions: The Power of Multitouch Engagement in Sales and Marketing
March 12, 2024When potential customers see and interact with your brand multiple times, they become more likely to become interested in what you're offering. And when sales and marketing teams work together to make multitouch lead gen even more effective, the inevitable result is a boost in conversions.
17 Must-Have Elements of Your B2B Content Brief
March 8, 2024Even in the age of AI, you need a human writer to craft high-quality B2B content. True, humans can deliver blah content, too. But that's less likely to happen if you provide your writers a kickass content creation brief. Here are the essential elements of your brief.
'Should I Be a Fractional CMO?'
March 7, 2024Today, there's less time for CMOs to ramp up and to build an organization with a five-year plan. Enter fractional CMOs, who bring expertise as "hired guns" with more cross functional expertise, more objectivity, and less ego. Is a fractional career right for you?
TikTok Search Ads: What Marketers Should Know (And Do)
March 6, 2024Now that TikTok has entered the search ad game, have you adjusted your media mix? If you're trying to reach Gen Z or Millennials and you haven't yet made use of the advertising capabilities TikTok affords marketers, you should probably rethink your ad strategy.
How Marketers Are Getting AI All Wrong (And What to Do About It)
March 5, 2024What many of us are worried about is not inevitable. You don't have to surrender your craft or creativity or the joy you find in it to AI or Silicon Valley. Nor do you have to surrender your ethics. You have a choice.
Content With Purpose: How to Elevate Your Brand
March 1, 2024Infusing values-driven elements into content and campaigns can do more than just inform audiences about your products or services. Discover how you can communicate what your brand truly stands for.