MarketingProfs Knowledge Exchange : Mac

Member Profile

COMMUNITY NAME	Mac
Name	Phil McCutchen
MarketingProfs Member Since	January 23, 2003
Company	VCG Inc.
Web Site	http://www.vcgsoftware.com
Occupation	Marketing Manager

Bio	Nearly 30 years experience in all phases of creative development and marketing for small to mid-size B2B companies. Currently Marketing Manager/Director for a small software development company offering enterprise solutions for business operations in a vertical market. I've developed and implemented everything from corporate positioning and branding strategies to all of the tactics associated with making those strategies work. I'm a hands-on, multi-hat wearing guy with an intense interest in getting the most bang out of every marketing buck.

Total Questions Asked	3
Total Questions Participated	27
Total Answers Accepted	19
Expert Points: Cumulative Total	1241

Questions by Mac [back to top]
Question Title	Status	Date
Website critique needed	Closed	12/21
What's in a name? A rose by any other name...	Closed	9/30
Spend Marketing Dollars on PR or Website?	Closed	1/27

Accepted Answers from Mac [back to top]
Question Title	Status	Date
Help Me Kill an Internal Brand	Accepted	5/3
Logo / Tagline / Branding for IT Services Firm	Accepted	1/6
What is more profitable on Internet Market.	Accepted	7/26
Technology Products - Naming Convention	Accepted	6/17
Re-branding	Accepted	1/23
Legal protection vs. brand use in Dealer biz names	Accepted	12/21
Discussion & Advice: Giving clients Native Files	Accepted	9/1
GOOD ADVERTISEMENT	Accepted	8/10
In the web dominated world we live in how does print advertising fit into your strategy?	Accepted	7/20
How do we get the press to review our software and site at www.vpspro.com?	Accepted	7/20
Fine tuning my competitor analysis. Need input, suggestions, and advice.	Accepted	7/19
Marketing Excellence Awards 2004 - Vote NOW!	Accepted	7/14
A Question EVERYONE Here Can Answer	Accepted	7/11
How does a Marketing Plan benefit your small company (20-40 people)?	Accepted	7/7
Web site design - Copy First? Or Look-and-Feel First?	Accepted	7/7
Ideas for naming of re-launch of new release of practice management software?	Accepted	6/29
Rebranding after a merger	Accepted	5/13
How to present company as a rock-solid player in for the long haul, specifically through print media.	Accepted	4/27
Career Crossroad?	Accepted	1/22

Responses from Mac [back to top]
Question Title	Status	Date
Do logo/company colors really matter?	Closed	7/23
What's in a name? A rose by any other name...	Closed	9/30
Getting the most bang from the event buck	Closed	9/25
how does marketing benefit customers businesses and society?	Closed	8/8
Importance of the Web to Small Business	Closed	2/17
How Do Demos Impact Sales Results For Software Businesses?	Closed	1/30
Spend Marketing Dollars on PR or Website?	Closed	1/27
Financial Impact of Marketing	Closed	1/23