MarketingProfs Knowledge Exchange : AndrewS

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Member Profile

COMMUNITY NAME	AndrewS
Name	Andrew Scaife
Email Address
MarketingProfs Member Since	April 9, 2003
Company	Black and White Marketing
Web Site	http://blackwhite.uk.com
Occupation	Consultant

Bio	Andrew Scaife is a professional marketer, having spent 16 years dealing with all aspects of marketing (internet, strategy, management, product management, product development and mentoring), for different businesses (Blue Chips, B2B, B2C, retail etc) from all over the world. It's this diverse background that makes the difference, he has seen (and produced) various successful strategies and marketing work for varied businesses and sectors, he knows what will work and what will not. He understands, and is completely driven by, ROI (return on investment), which means that his proposals for you will be light on cost and heavy on returns. Find me on Based in the UK A Fellow of the Charter Institute of Marketing and a proud member of the Institute of Directors.

Total Questions Asked	20
Total Questions Participated	760
Total Answers Accepted	450
Expert Points: Cumulative Total	25701

Question History | Accepted Answer History | Response History

Questions by AndrewS [back to top]
Question Title	Status	Date
Want to follow me on Twitter?	Closed	2/2
I want everyone to give a simple "Yes" or "No"	Closed	9/16
Yes please ... critique me	Closed	8/27
Joint Newsletter Promotion	Closed	2/13
Joint Newsletter Promotions	Closed	2/6
Scenario Planning	Closed	10/30
Search Engine Optimisation / Marketing	Closed	3/27
Name for an SEO business	Closed	9/15
5yr Online Strategy! Whats gonna happen?	Closed	8/17
Client Problem - proposition is not believable	Closed	12/23

Accepted Answers from AndrewS [back to top]
Question Title	Status	Date
Anyone know where Jett has gone?	Accepted	1/22
My Site Needs Your Eyes	Accepted	8/27
Freelance website - needs feedback	Accepted	8/18
Unique Website ( Newbie ) needs help and feedback	Accepted	8/18
Secure Site for Uploading Files by Individuals	Accepted	4/13
Web site hits - what's a good monthly average?	Accepted	2/14
Prize Giveaways For Newsletter Subscribers?	Accepted	2/11
By what name should we call our Employees	Accepted	10/30
Customer Management Job Description	Accepted	10/30
Simple,Understandable Name/ Tag line	Accepted	10/29
How often do you run the same print ad?	Accepted	10/27
Non-Profit Organization Website	Accepted	10/27
Need an Attention Getting Tagline	Accepted	10/26
Local Cable DRTV Test Run	Accepted	10/26
Is Branding Justified	Accepted	10/26
Posting Press on Website	Accepted	10/26
Mailing Lists Search Engine -- marketing ideas???	Accepted	10/24
Your home emergency plumbing and drainage service	Accepted	10/24
Help! I need a good tagline.....	Accepted	10/24
Video camera choice for short clips	Accepted	10/24
Need Creative Title for a Client	Accepted	10/24
Holiday Gift Giving	Accepted	10/24
Marketing and Brand building on a small budget	Accepted	10/24
it's a good thing	Accepted	10/23
Got a tagline concept - need the right words!	Accepted	10/23
Pre-Launch Marketing Communications Strategy	Accepted	10/23
brand relationship architecture	Accepted	10/22
Need Product Name for Remote Backup Offering	Accepted	10/22
Sales and Marketing Training Materials (Pharma)	Accepted	10/21
Can Google penalized sites have index in Google	Accepted	10/20
Looking for a general Website Design RFP	Accepted	10/18
Important! Please review my site again	Accepted	10/16
Tell me which site is better	Accepted	10/12
Please review my site ...i need help	Accepted	10/12
Critique Medical School Website.	Accepted	10/12
How can we improve this website...	Accepted	10/9
Local organic search	Accepted	10/8
How to pull more traffic?	Accepted	9/25
Search Results by Country?	Accepted	9/23
increase traffic for my website	Accepted	9/20
Forum	Accepted	9/15
PPC In House or Agency?	Accepted	9/14
Create Email database	Accepted	5/27
Tired of giving Ideas and Advice for Free...	Accepted	5/25
Usability Research of My Website	Accepted	5/24
promotional products promotional items promotional	Accepted	5/23
What's missing on my website?	Accepted	5/23
Need ideas for launch a niche online marketing/com	Accepted	5/23
small budget niche market online media buyer	Accepted	5/23
Search Engine Share Europe	Accepted	5/23
sales kit	Accepted	5/23
Break even point for Brand Equity in Advertising	Accepted	5/23
What does the name "Ivolve" suggest to you?	Accepted	5/22
looking for innovating brands	Accepted	5/22
Rebranding?	Accepted	5/21
New Business Needs Advice	Accepted	5/20
Competitor buying seach engine ads using our name	Accepted	5/20
Looking for marketing campaigns	Accepted	5/20
Review for ease of navigation	Accepted	5/18
E-commerce and marketing models	Accepted	5/16
Retail and Marketing Intelligence	Accepted	5/16
How do I receive sponsorship for a community event	Accepted	5/15
How to deliver our "core" message to the market ?	Accepted	5/15
open house suggestions	Accepted	5/15
Isell ppl how do i get the word out to business?	Accepted	5/14
Increase Subscribers and Visibility of IPTV site	Accepted	5/14
Are we conning software sales recruits?	Accepted	5/12
We've got the Best Products, Now what do we do?	Accepted	5/11
Affiliate Program Set-Up Dilemma.	Accepted	5/10
Tracking Phone Orders to Search Engines used?	Accepted	5/10
WebAnalytics You Use ..... Feedback.	Accepted	5/10
SE Rankings problem with language websites	Accepted	5/10
Customer Experience	Accepted	5/10
Looking for reputable B2B SEM Company	Accepted	5/9
Dealing with Trademarks on other PPC campaigns	Accepted	5/9
converting an idea into a product	Accepted	5/9
Website critique for conversion optimization	Accepted	5/6
Require reciprocal links in free Directory ?	Accepted	5/1
Feedback and Review For My Website	Accepted	4/26
How to market an eCommerce website development co.	Accepted	4/26
Commission rates for ind. apparel reps.?	Accepted	4/25
Conversion rate and Click Through Rate Benchmarks	Accepted	4/24
Marketing Communications - is it a CA?	Accepted	4/24
Website Audit Resources	Accepted	4/19
Website Content Management System	Accepted	4/18
How to know who is linking to your site	Accepted	4/2
Keywords People use in certain regions	Accepted	3/29
Website critique - www.resumefox.net	Accepted	3/28
Website & Message Delivery, Feedback requested :-)	Accepted	3/27
Web legal experts/design pros pls advise on portal	Accepted	3/27
Love / Hate About B2B Social Networks?	Accepted	3/26
Re-Re-Design	Accepted	3/24
Very specific market. How do we find more clients	Accepted	3/24
Geeting entry into Hotmail,Gmail,AIM inbox	Accepted	3/20
WHat's Going On with my website? Need Opinions	Accepted	3/16
How can I promote my new pixel site?	Accepted	3/12
Direct Track Affiliate Program feedback?	Accepted	3/7
Using Competitor's Brand as your Paid for Ad-Word	Accepted	9/26
Congratulations Marketing Profs - 10,000 Posts!	Accepted	9/25
internet strategyfor promoting householdcontainers	Accepted	9/23
ecommerce strategy	Accepted	9/21
search engine optimization	Accepted	9/15
develop effective tools in a fast changin markets	Accepted	9/14
SEO Firm that works on percent of sales?	Accepted	9/13
Average EM / DM Response Rate for B-2-B space	Accepted	9/10
Do You Review Other Members' Responses?	Accepted	8/16
Marketing consulting: devining the service price	Accepted	8/16
How a new product line should be launched in IT	Accepted	8/16
branding for fuel cell technology company	Accepted	8/15
Launching new premium potato snacks	Accepted	8/15
SPAM Laws	Accepted	8/15
Follow-up with large clients	Accepted	8/14
Lauch Strategy Creative Zen (micro)	Accepted	8/14
choosing branding company	Accepted	8/14
Name suggestions for trading co.	Accepted	8/11
How to find and attract partners and resellers	Accepted	8/11
corporate identity - what should it include?	Accepted	8/11
I'm sitting on a $500,000,000 start-up company	Accepted	8/10
Enlarged Booksale Needs Catchy Tagline	Accepted	8/10
GTE/Verizon name change branding study	Accepted	8/10
How to Increase Market Share	Accepted	8/10
Professional Service Firms: What works best?	Accepted	8/9
Marketing retention plan	Accepted	8/9
SPA FRIDAY--New Spa Business needs tagline	Accepted	8/7
NEW BRANDS LAUNCH STRATERGY	Accepted	8/7
Pricing strategies	Accepted	8/5
Brand Life Cycle	Accepted	8/5
Marcom Strategy on Telecom,Construction,Tourism?	Accepted	8/5
How would I produce a new product	Accepted	8/5
How to email large files to our 650,000 clients?	Accepted	8/5
writing a value proposition to a sale director	Accepted	8/4
European Home Ownership Rates & Home Types	Accepted	8/4
How do I conduct a marketing test?	Accepted	8/3
Name for bundled pricing packages	Accepted	8/3
Online DVD Rental demographics	Accepted	8/3
Third Party Logistics Provider in Singapore	Accepted	8/3
Need a catchy name for my store	Accepted	8/2
results of mobile marketing campaigns (sms, etc.)?	Accepted	8/2
How Can I do a Smooth Company Name Change	Accepted	8/1
Are Brands Expensive?	Accepted	8/1
Product Placement / Celebrity Endorsement Desired	Accepted	7/31
Copyright, Trademark and all!	Accepted	7/31
Marketing Metrics and PIMS	Accepted	7/29
how do i brand my product	Accepted	7/29
massage therapist needs help creating a slogan	Accepted	7/28
what is SWOT	Accepted	7/28
Master of Science in Marketing	Accepted	7/28
A Question For the Men...	Accepted	7/28
Marketing Gurus	Accepted	7/28
How copywrite a tagline?	Accepted	7/28
Initial meeting with a NEW Client.-How to prepare?	Accepted	7/26
New Moniker for Presentation Skills Program	Accepted	7/25
New business network for online professionals	Accepted	7/25
Best Day / Days To Send Email?	Accepted	7/25
Marketing Strategies for Dealers	Accepted	7/25
How to create a model unifiying marketing and BSC?	Accepted	7/12
In need of a name for my jewelry party business	Accepted	7/11
Rebranding Do's and Dont's - Case Study Request	Accepted	7/11
Wrist band market?	Accepted	7/11
india brand	Accepted	7/11
How to build a list of 2,000 targeted subscribers?	Accepted	7/10
Where Would You Start?	Accepted	7/7
Catchy name for a used car lot	Accepted	7/7
Thoughts on outsourcing list/database building?	Accepted	7/7
Brand Personality?	Accepted	7/7
Create and prove value proposition	Accepted	7/7
What are the key steps in developing a brand	Accepted	7/7
How would you define branding for a research and d	Accepted	7/7
how do i start a campaign	Accepted	7/7
What are best practices to be customer-centric?	Accepted	7/6
What is the best wall color for a retail gift shop	Accepted	7/6
How To Communicate With Prospects?	Accepted	7/6
Tagline - Mobile Telecommunications Consultancy	Accepted	7/6
Retail Shoe/Clotihng Store Name???	Accepted	7/5
www sites free info market size and profit info	Accepted	7/5
Logo & Brading confusion	Accepted	7/5
Help me to sell a real estate product!	Accepted	7/4
Is copying the ebay concept legal?	Accepted	7/4
Energy drinks sales channels	Accepted	7/4
A Little Hut - what does it evoke?	Accepted	7/4
Live8 - Hugely Successful Music Event, What Now?	Accepted	7/3
putting the cart befor the horse	Accepted	7/3
Please give me a sample of a creative proposal	Accepted	7/1
Think-tank for creativity	Accepted	7/1
Best and Worst Marketing needs your opinions	Accepted	6/30
Translation of taglines	Accepted	6/30
Name and tagline for bathroom company	Accepted	6/30
why do companies need to lauch new products?	Accepted	6/30
Best Mediums - B2B Lead Generation - Hospital HR	Accepted	6/29
how to write a rescue boat proposal	Accepted	6/29
amount spent on branding in the apparel industry	Accepted	6/29
ATM Marketing Research	Accepted	6/29
Does anyone use a Merchandising Calender?	Accepted	6/27
pls suggest name for saria (tmt and tor steel bars	Accepted	6/26
Testimonials as Sales Tools	Accepted	6/22
Slogan	Accepted	6/20
How well does advertising work?	Accepted	1/27
Name needed for new retail beauty/fashion business	Accepted	1/25
Naming my care package business	Accepted	1/24
good Punchline for my web based 'IT Company'	Accepted	1/24
Re-branding	Accepted	1/23
criteria for implementing channel parteners	Accepted	1/17
positioing statement	Accepted	1/15
Domain name required for new online trading site	Accepted	1/14
please provide me a step by step plan for product	Accepted	1/14
how is my tagline and website name	Accepted	1/12
Name and Tagline to express Uniqueness	Accepted	1/11
Title/Tax Search Company in need of Tagline	Accepted	1/11
MarketingProfs - add job search capabilities?	Accepted	1/11
CSR	Accepted	1/11
Budgeting for marketing communications	Accepted	1/7
Most successful trade show giveaways	Accepted	1/7
I need a New name for my Jewelry Company.	Accepted	1/6
Ideas for increasing subscriptions please!	Accepted	1/6
What are the different ways of decision making?	Accepted	1/6
Tagline needed for Pet Boutique	Accepted	1/6
How to measure consumer decision making	Accepted	1/6
Blogs	Accepted	1/5
measuring cost of sales in a services business	Accepted	1/5
brands in our routines	Accepted	1/5
"Poland" as a Brand	Accepted	1/5
Efficiency of Marketing in Sports	Accepted	1/5
EDUTAINMENT MARKETING	Accepted	1/5
I need a patriotic name for my new store! HELP! :)	Accepted	1/5
Advertising as % of Sales?	Accepted	1/5
Finding the most cost effective form of marketing	Accepted	1/5
Need ideas regarding promotion ideas for medical.	Accepted	1/4
Everybody is an expert in marketing and sales!!??	Accepted	1/4
Recruitment marketing to employers	Accepted	1/4
how to search a topic for phd thesis	Accepted	1/4
Regarding POSM	Accepted	1/3
Target Market Hell	Accepted	1/3
need tagline for a financial analysis user conf.	Accepted	1/3
How to retain high end customers in telecom	Accepted	1/3
Video Email -The Communication Tool of the Future?	Accepted	1/2
How to build brand awareness for security product?	Accepted	1/2
What is & creating iconic brands?	Accepted	12/30
Need tagline for City's Transportation Division	Accepted	12/28
What to do with low profit goods with less info?	Accepted	12/28
website redesign, looking for tagline ideas.	Accepted	12/28
taglines of refinery	Accepted	12/23
Need tagline/slogan for transportation company	Accepted	12/23
Marketing Audit?	Accepted	12/23
Tagline needed for orl instrument manufacturer	Accepted	12/23
Market Study	Accepted	12/23
Successful promotions	Accepted	12/22
How Do I Increase My Client Base?	Accepted	12/22
Tagline needed for orl instrument manufacturer	Accepted	12/22
five major marketing mediums	Accepted	12/22
Branding for Spiritual Coach	Accepted	12/21
Basics of powerfull brand promotion?	Accepted	12/21
Best Time for B2B Direct Mail Marketing Campaign	Accepted	12/21
How to begin to launch global marketing?	Accepted	12/20
Rebill Attrition	Accepted	12/20
can I start advertising on low budget and build?	Accepted	12/20
How to persuade a huge but conservative company	Accepted	12/20
account planning resource	Accepted	12/19
Do Your Bit!!	Accepted	12/19
Introductory Sales Letter to a Residence:best way?	Accepted	12/17
Need tagline for client's e-course.	Accepted	12/16
How do you take Al Bundy out of retail shoe sales?	Accepted	12/16
Consultancy Name	Accepted	12/15
PEST analysis for sony and playstation2	Accepted	12/15
Could I please get some recruiting tips???	Accepted	12/15
Marketing goals outlined at annual review?	Accepted	12/14
Need a tagline/name for a set of IT services	Accepted	12/14
"Natural" Price Points	Accepted	12/14
how to determine at which PLC stage my product is?	Accepted	12/14
Needed:Tagline for environmentally safe boat paint	Accepted	12/13
Maintaining brand consistency – what are problems?	Accepted	12/13
Help name a collection of writing about women	Accepted	12/10
How shall we market mobile phones in India?	Accepted	12/9
customer feedback dialogue	Accepted	12/8
Lead generation is not something I like, but.....	Accepted	12/8
Give away gift	Accepted	12/8
How corporate identity media affects ROI	Accepted	12/8
Tradeshow displays - picking a vendor	Accepted	12/7
Setting up a market intelligence department	Accepted	12/7
How Do I Write a Car Audio Marketing Plan?	Accepted	12/6
Why are brands getting more humanlike?	Accepted	12/6
business name - property rentals	Accepted	12/6
When is the best time to send direct mail?	Accepted	12/6
How does Logistic Regression work?	Accepted	12/6
what does "Unique Value Proposition" mean?	Accepted	12/6
Pricing for Marketing and consulting services	Accepted	12/5
Swot index	Accepted	12/3
I need an IT Headhunting Marketing Letter.	Accepted	12/2
Any ideas for a promotion for personal loans??	Accepted	12/2
How do I target Mothers	Accepted	12/2
What is the typcial Response on Display Ads	Accepted	12/1
What are the best metrics to use to analyze promos	Accepted	12/1
what are some good starter marketing tips	Accepted	12/1
Parent Brand Association	Accepted	12/1
Starting out !	Accepted	11/30
Tagline for the company	Accepted	11/29
how can i get my website listed on google and yahoo?	Accepted	11/29
Shall we add KHE group on Linkedin?	Accepted	11/29
What is America's Brand?	Accepted	11/8
Looking for a well-written press release format	Accepted	11/8
Complex book about emarketing	Accepted	11/5
example of a marketing audit for a product/service	Accepted	11/5
company with a bad reputation	Accepted	11/4
UK company re-brand	Accepted	11/3
Unique email addresses for tracking responses.	Accepted	11/3
SWOT analysis of brand extension	Accepted	11/3
Re branding questions	Accepted	11/2
Who is the #1 Marketing Company?	Accepted	10/13
Relevance of B2C experience for B2B Marketing	Accepted	10/12
What is tpmarketinggroups.com?	Accepted	10/12
Does anyone have a P&L template in Excel please	Accepted	10/12
Network Marketing	Accepted	10/12
Hotel's Brand Promise and Customer Satisfaction	Accepted	10/10
Amusement park rides - Tagline Help!	Accepted	10/8
Open rate on mailing DVDs	Accepted	9/23
Measuring effectiveness of healthcare advertising?	Accepted	9/23
Value Proposition	Accepted	9/19
Marketing Celebrity Sports Stars	Accepted	9/18
LinkedIn for Networking?	Accepted	9/17
Is MarketingProfs off-kilter lately?	Accepted	9/17
marketing plan and business plan	Accepted	9/13
Greater business buy in to email	Accepted	9/6
Relationship Marketing and Guanxi? Comparison	Accepted	8/26
sponsorship letters for charity	Accepted	8/25
ways to improve the advertisement content of the newspaper	Accepted	8/25
Need Help with Naming a Puzzle.	Accepted	8/24
Advertisng/PR	Accepted	8/24
Slogan, Phrase for Advertising in a BPO Magazine	Accepted	8/24
Customer Retension	Accepted	8/23
Management Consulting ROI Calculations	Accepted	8/22
Is there a way to measure image/branding?	Accepted	8/17
How to tie marketing groups business decisions to meaningful metrics	Accepted	3/28
how best to market small kitchen appliances (mixers, juicers, food dehydrators, bread machines, grain mills, pressure cookers online	Accepted	3/26
Target	Accepted	3/25
Brand Equity	Accepted	3/25
Is there negative effect on churn of changing branding	Accepted	3/25
A PR PLAN	Accepted	3/25
Where can I find a simple "cut and paste" marketing plan template?	Accepted	3/24
How do we design collaterals for a campaign?	Accepted	3/23
What are Business Barometers?	Accepted	3/21
What is the influence of culture on service branding?	Accepted	3/21
what makes branding for television successful?	Accepted	3/2
what makes television branding successful?	Accepted	3/2
How to turn marketing into an `ROI` discipline (in analogy with 3rd Generation R&D) ?	Accepted	3/2
How do I organize a good marketing event from scratch?	Accepted	3/2
Strategy - what does it mean?	Accepted	3/2
marketing versus communications	Accepted	3/1
What is the meaning & importance of the components of the marketing mix?	Accepted	3/1
Lead Generation	Accepted	3/1
competitive marketing	Accepted	2/28
Starting an entrepreneurial business: Sports Mktg. - how to start - books, courses, etc.	Accepted	2/28
Any tips on motivating employees to update our contact database?	Accepted	2/27
Taking a new product to market	Accepted	2/27
Can you give me some advice about this questionnaire?	Accepted	2/27
Looking for examples of subrands, multibrands, corporate brands, brand extensions, brand variants	Accepted	2/27
WHAT IS CATEGORY MANAGEMENT	Accepted	2/27
Website Question	Accepted	2/26
learn all about marketing dictionary	Accepted	2/24
marketing to teens	Accepted	2/23
Comprehensive project check lists	Accepted	2/23
Top ten goods/services purchased online by women.	Accepted	2/22
how can u increase the life span of your brand rather than introducing new product	Accepted	2/18
life insurance competitive analysis	Accepted	2/18
Branding/Marketing Campaign for a new development subdivision	Accepted	2/17
Marketing a free content website	Accepted	2/17
I need some help with an advertising agency ~	Accepted	2/17
Publishing articles about B2B Sales and Marketing – question 2 of 4	Accepted	2/17
My most useful link for 2003	Accepted	2/16
Publishing articles about B2B Sales and Marketing - question 1 of 4	Accepted	2/15
Looking for PPT marketing plan templates	Accepted	2/13
Why do people attend exhibitions?	Accepted	2/12
How do I reach new businesses?	Accepted	2/12
Where can I find salary info & position descriptions for marketing & sales jobs?	Accepted	2/12
How many times must a customer see advertising...?	Accepted	2/11
Mode of payment for exporters	Accepted	2/11
A Box Story.....	Accepted	2/11
Marketing Channels, too little, too many	Accepted	2/11
What are some ideas for cheap B2B marketing?	Accepted	2/10
Checklist to do Catalogue Marketing in the United Kingdom	Accepted	2/9
identifying and understanding your target market and competitors	Accepted	2/9
Add Value to my job	Accepted	2/6
Unbelievable Educational Resource	Accepted	2/6
Email Campaigning Trends?	Accepted	2/6
Looking for benefit segmentation success stories	Accepted	2/6
Six Sigma for service industry	Accepted	2/6
Diploma In Sales & Marketing - This course izit include all the Marketing knowledge that I can contribute in marketing job?	Accepted	2/5
A working ROI markering system?	Accepted	2/5
Online Usablity Testing - Vendor Needed	Accepted	2/5
Grocery Loyalty Card Results	Accepted	2/5
Ethics of "New and Improved" advertising	Accepted	2/5
Communications Strategy	Accepted	2/5
How do I approach an old lost customer?!!	Accepted	2/5
How do I promote generic pharmaceutical drugs?	Accepted	2/5
Value Proposition Poo Poo'd	Accepted	2/5
Estate Planning Services	Accepted	2/5
High Technology Marketing Budgets	Accepted	2/5
Branding Strategy	Accepted	2/4
Coordinating email and direct mail	Accepted	2/4
Certifying CAN-SPAM Compliance by list providers	Accepted	2/4
Best practices or material for Client Retention?	Accepted	2/4
Branding Strategy - How to go about it	Accepted	2/3
Need source for online survey.	Accepted	2/3
Collalation between brand awareness and purchase intent	Accepted	2/3
Greenfield analysis defined	Accepted	2/3
Attracting More Questions to Know-How Exchange	Accepted	2/2
Paying extra fee	Accepted	2/2
Measuring Marketing Objectives	Accepted	2/2
Marketing an upscale Piano Restaurant and making it memorable	Accepted	2/2
Additional networking resources for marketing professionals	Accepted	2/1
Looking for a unique approach to drive restaurant traffic	Accepted	1/30
How Do Demos Impact Sales Results For Software Businesses?	Accepted	1/30
Determining Price elasticity of demand	Accepted	1/28
Customer lifecycle management in telecom	Accepted	1/28
cross-functional teams/customer involvement	Accepted	1/27
What is the path for a successful marketing career?	Accepted	1/27
Measuring web traffic	Accepted	1/27
Business with combination of advertising & sports industry..	Accepted	1/27
Statistical Data on Market Categories	Accepted	1/26
How do you determine your target market?	Accepted	1/26
Promoting multiple products without confusing target audience	Accepted	1/25
What is the cost per high quality internet lead?	Accepted	1/24
DM to new business registrations	Accepted	1/23
A/B TESTING STATISTICS	Accepted	1/23
Guidelines for running wargame workshops	Accepted	1/23
Email Response Rates	Accepted	1/22
Career Crossroad?	Accepted	1/22
Product segmentation for technology consumer products	Accepted	1/22
Market entry ideas?	Accepted	1/22
I'm looking for training opportunities for my marketing team that won't cost an arm and a leg	Accepted	1/22
Press Release Distribution	Accepted	1/22
Does the country of origin affect US consumption?	Accepted	1/22
eMail and Direct Mail	Accepted	1/21
How to convince a Client his pricing structure may be unreasonable.	Accepted	1/21
Waste of time?	Accepted	1/21
Submitting Articles to Trade Journals	Accepted	1/21
Advertising to people traveling to Mexico	Accepted	1/20
Branding and a multi product corporation	Accepted	1/20
Reaching teens to participate in surveys	Accepted	1/20
What is the concise difference between brand "values" and brand "personality"?	Accepted	1/20
Interactive Marketing Awards and Competitions	Accepted	1/20
What market is?	Accepted	1/19
Marketing Career Recommended Sources	Accepted	1/19
branding in the internet	Accepted	1/19
Client Copy Review/Approval Form	Accepted	1/18
Brand Score Card	Accepted	1/17
How to caluculate ROI or value of a Mascot for a company's brand	Accepted	1/16
Editorial Calendar Development	Accepted	1/16
UK Costs of Aquisition vs Retention	Accepted	1/16
making my company a brand	Accepted	1/16
Averrage ROI based on spending?	Accepted	1/15
Awards	Accepted	1/13

Responses from AndrewS [back to top]
Question Title	Status	Date
Want to follow me on Twitter?	Closed	2/2
Foreign Language Landing Pages & SEO?	Closed	2/5
Need Help with Google Optimizer	Closed	2/5
What should I do to increase conversions?	Closed	2/1
Does SEO often result in redesigning a site?	Closed	1/30
I want everyone to give a simple "Yes" or "No"	Closed	9/16
Yes please ... critique me	Closed	8/27
Need increased web traffic	Closed	2/19
Most effective link building exercises	Closed	2/14
Joint Newsletter Promotion	Closed	2/13
Joint Newsletter Promotions	Closed	2/6
Scenario Planning	Closed	10/30
Should Company Logo Be on the Front of a Magazine?	Closed	10/26
More help with envelopes	Closed	10/24
Need advice on how to brand from the inside out.	Closed	10/24
How do I fix sagging online subscriptions?	Closed	10/23
DSL availability metrics	Closed	10/20
Comparison shopping search engine credibility	Closed	10/13
Can you believe I want another review? lOL!	Closed	10/12
ImageShare Web Site needs full critique & help!	Closed	9/24
Google SEO Churn	Closed	6/30
Mgmt. wants to change site. What do You thinK?	Closed	5/25
Am I out?	Closed	5/24
Forming an organisation structure	Closed	5/24
Is CPA a good KPI still?	Closed	5/24
How to enhance our branding of the company?	Closed	5/24
AGENCY EFFICIENCY	Closed	5/22
Looking for Successful Branding Case studies	Closed	5/20
Making Icons for Application and UI	Closed	5/18
Pocket activities after we had a major event	Closed	5/17
Retaintion activities for consumers	Closed	5/16
New Company/ Marketing Hurdles	Closed	5/15
Ad Server Software Recommendations	Closed	5/12
Be as hard as you can	Closed	5/10
Internet Viral Marketing-- name for this strategy?	Closed	5/3
Number 1 in search engines	Closed	4/28
Direct Mail Strategy for a Market Hard to Grab	Closed	4/27
Top Questions to Ask a Publicist	Closed	4/26
Help.We are competing against 1.9 billion websites	Closed	4/14
Want More Subscribers to My Real Estate Newsletter	Closed	4/4
Any New Emerging Media?	Closed	3/27
Search Engine Optimisation / Marketing	Closed	3/27
What's the "right" cust sat target?	Closed	2/7
New spellcheck feature added	Closed	9/25
RE: Link exchange specialist	Closed	9/21
Name for an SEO business	Closed	9/15
5yr Online Strategy! Whats gonna happen?	Closed	8/17
What is the best way to promote my site?	Closed	8/15
Need tagline for college admissions firm	Closed	8/15
Bath Products Company Needs Sexy, Fun Tagline!	Closed	8/14
Which quality words(emarketing)?	Closed	8/12
Which Logo should we use?	Closed	8/8
What is the best name for my new liquor brand?	Closed	8/7
Dormant Brands	Closed	8/5
Should I start the Amway direct selling team ?	Closed	8/5
How to increase direct marketing response rate?	Closed	8/3
Lead Generating PR	Closed	8/3
Protect Myself, My Name, My Tagline	Closed	8/3
Cost per lead for inside sales	Closed	8/2
Shotgun vs. Rifle	Closed	8/1
Goal/Objective/Strategy	Closed	8/1
Direct Marketing VS. Mass Advertising	Closed	8/1
Naming a jewelry business/handcrafted jewelry	Closed	8/1
the strategies to optimise online campaign..	Closed	8/1
vintage blown glass	Closed	8/1
Hubby needs catchy phrase for Tile Co. bus. cards	Closed	7/31
Multiple Mailings to the Same Target-Good or Bad?	Closed	7/29
Unique name for children store	Closed	7/29
what is integrated marketing	Closed	7/29
Printer Internal Newsletter	Closed	7/28
Case study of a brand	Closed	7/28
what % of t/o do b2b spend on marketing	Closed	7/28
Website content as marketing material	Closed	7/28
Are models to be used for advertising or not	Closed	7/28
Key performance & responsilities of Brand Manager	Closed	7/27
Web site critique	Closed	7/27
I need a catchy name for a cleaning service?	Closed	7/25
Title for Internal Newsletter	Closed	7/25
Perceptual Mapping + Brand Positioning	Closed	7/25
b2b technology branding	Closed	7/25
Competeing against your channel	Closed	7/22
I'd hire me to sell my own home...	Closed	7/11
New real estate agent needing a catchy slogan	Closed	7/11
Attracting target audience for real estate project	Closed	7/8
Change the name to something better?	Closed	7/7
Where can I find attention grabing Capture pages	Closed	7/7
Our new products - do we keep them a secret?	Closed	7/7
Looking for e-Marketing consultant	Closed	7/6
SWOT example for Hummingbird products	Closed	7/5
Help Forecasting for New Business Unit	Closed	7/5
Going from creative to brand manager role?	Closed	7/4
Conference Tagline Needed	Closed	7/4
Can a good strategy wll increase the sales	Closed	7/3
Finding a niche market	Closed	6/30
Finding resellers for my e-newsletters	Closed	6/30
Funky name for floating grill	Closed	6/30
How to set up an events company	Closed	6/30
Marketing books to schools with small budgets!	Closed	6/30
cross/up selling or other?	Closed	6/30
Tagline/sub-title help for Virtual Tour Company	Closed	6/28
what are the top 5 benefits of brand consistency	Closed	6/28
Visually depicting quality service?	Closed	6/24
product brand equity greater than corporate brand	Closed	6/24
ecommerce newbie looking for advice	Closed	1/27
Positioning Statement needed for Movies?	Closed	1/24
positioning for a telcom research company	Closed	1/24
Basic Brand Building strategy	Closed	1/22
Slogan for telecom company	Closed	1/21
customer value perception in the hotel industry	Closed	1/21
How can I apply a measurement to brand awareness t	Closed	1/19
How do I go about developing a value proposition?	Closed	1/13
Can multimedia presentation tools build brands?	Closed	1/13
Seeking Advice For Begining a Career in Branding	Closed	1/13
Spray-On Truck Bed Liner Name and Tag Line needed	Closed	1/12
Calling all Creatives	Closed	1/11
Looking for a unique tagline for handbag business	Closed	1/10
naming	Closed	1/9
1-800-ASSISTANT	Closed	1/6
Help name our new golf club restaurant!	Closed	1/6
Opinions and advice on a New Brand Equity measure	Closed	1/6
The best web pages on marketing???	Closed	1/5
Tagline for Financial Radio Show	Closed	1/5
Marketing to a specified group	Closed	1/5
Going to the ecommerce industry	Closed	1/5
Sports Forum Mktg Adv & Innovative Content	Closed	1/5
Branding strategy sample	Closed	1/5
Studies on customer retention or loss	Closed	1/4
Need Non-Generic Name for real estate Website	Closed	1/4
branding a clothing line	Closed	1/4
Is Jakob Nielsen relevant	Closed	1/4
Designation	Closed	1/4
Wanted!Company recently changed their strategy	Closed	1/4
Looking for Professional Rebranding Assistance	Closed	1/3
Market through an e-mail newsletter	Closed	1/3
Where do you see Email Marketing going in 2005 ?	Closed	1/3
marketing Plan	Closed	1/1
Need to brand adult clothing line	Closed	12/31
ALL 4,788 points to the single best answer !!!	Closed	12/31
Name for an IT Project Needed	Closed	12/25
Money for data	Closed	12/23
Client Problem - proposition is not believable	Closed	12/23
Non profit: communication share of total budget	Closed	12/23
How to reach clients?	Closed	12/23
Creating brand loyalty.....what do people want ?	Closed	12/23
To gain market information thru' browsing the net	Closed	12/23
Re-positioning a 5+ year-old company	Closed	12/22
Looking For Passionate Entrepreneurs	Closed	12/22
What is a Vertical Market?	Closed	12/22
Company Position	Closed	12/22
Brand Positioning for Charity group -	Closed	12/20
How do I design an IT sales process?	Closed	12/19
Tag Line for Newly Formed Build Renovation Company	Closed	12/17
Need help creating a tag line for retail gift shop	Closed	12/16
differentiators amongst IT consulting companies	Closed	12/16
Artwork vs Layout	Closed	12/16
Tagline needed for car dealershp	Closed	12/15
Tagline for Company that Manufactures Lingerie	Closed	12/15
Cult Branding: How can this be achieved?	Closed	12/14
Consignment store names	Closed	12/14
Arguments for extra communication budget city hall	Closed	12/14
Tag Line Needed for a Company in Data Analytics	Closed	12/13
Name for Specialized Web Company	Closed	12/12
Consequence Analysis	Closed	12/9
How to improve Conversion rates	Closed	12/9
software to predict customer churn in bank industr	Closed	12/8
how do i start a SWOT ?	Closed	12/7
Value proposition for govt. service delivery	Closed	12/7
Help with search engine optimization & ranking	Closed	12/7
rebranding for echo uk, the tiny tickers charity	Closed	12/6
Customer Retention Telecommunications	Closed	12/6
Why do you love Marketing?	Closed	12/1
Top Learning Opportunities	Closed	12/1
Why has McDonald's had such marketing success?	Closed	11/30
Need help with TAGLINE for investment bank	Closed	11/26
Brand Name Needed for a plastic pipe system	Closed	11/21
black and white marketing	Closed	11/5
Value Proposition?	Closed	11/5
Spotting emergin trends	Closed	11/4
Need help with Business name/tagline ...	Closed	11/3
How do I put together a media list for a charity?	Closed	11/3
Need to Grow Karaoke Night	Closed	11/3
Business-to-Business Marketing	Closed	11/3
The Value of Blogs	Closed	11/2
Rebranding of a 100+ Year old company	Closed	11/2
What are we doing wrong with our site?	Closed	10/20
Survey soft which displays result of a form?	Closed	10/11
Tradeshow Marketing	Closed	10/11
Why will customer loyalty become more important?	Closed	10/11
Obstacle to closing sales	Closed	10/8
USP input	Closed	10/8
UK Professional Services	Closed	9/24
Business Strategy for Remarketing Used Equipment	Closed	9/23
Anyone have example/template of branding survey?	Closed	9/23
Job change over	Closed	9/23
How to value a service, & where to get numbers?	Closed	9/22
Is it OK to "borrow" Someone's Recommendations?	Closed	9/19
Best color for marketing proposal - red or blue?	Closed	9/18
When is Enough	Closed	9/18
Turning a floor pass into lead gen?	Closed	9/16
Who?	Closed	9/6
Public Relations KPI for an SW company	Closed	9/3
Out of the box lead generation	Closed	9/3
Networking	Closed	8/27
Channel Development	Closed	8/25
I'm back	Closed	8/25
Is there research / info on KM impact on revenue?	Closed	8/25
Cafe name - ideas please	Closed	8/23
Advertising versus Networking, which is best.	Closed	3/26
comparing old site to redesigned site	Closed	3/25
Corporate Branding	Closed	3/25
Clipping Service Recommendations?	Closed	3/24
Segmentation and strategy breakpoint.	Closed	3/24
role of humour in advertising	Closed	3/24
Changing perceptions about a product category	Closed	3/20
How do I drive huge volume of online credit card application?	Closed	3/19
Motivate staff to use our intranet	Closed	3/3
Google and MarketingProfs Search!	Closed	3/2
Marketing Research	Closed	3/1
Can you get more than 13 right?	Closed	3/1
How to Market a Brand where there is a PRICE WAR going on	Closed	3/1
continuation on my inquiry...how to shift to a marketing career?	Closed	3/1
Mattel Barbie's advertising & marketing stratgies in a non-american country.	Closed	2/29
I'm in advertising... but I want to specialize Branding... where?	Closed	2/29
Crib sheets for marketing students	Closed	2/29
single marketing plan	Closed	2/28
radio advertising	Closed	2/28
Sports Mktg: Opportunity, career-related scope, books, info & how to proceed	Closed	2/28
What is the brand's concept presentation?	Closed	2/27
Advertising channels for a bath furnishings store	Closed	2/27
what is PR Manager	Closed	2/27
Rebranding a dying mall	Closed	2/25
How to get a venture capitalist to fund a business	Closed	2/25
Suggestions for a marketing plan	Closed	2/25
Out of Points, But Not Questions?	Closed	2/23
How do I define/redefine the brand for a sports team?	Closed	2/23
Best in World Class Sales/Marketing Core Processes	Closed	2/17
How should we enter new markets?	Closed	2/17
Are search engines becoming extinct?	Closed	2/16
Value proposition	Closed	2/12
Should I have a different brand for different markets?	Closed	2/11
PR and Advertising for a psychiatric clinic	Closed	2/11
Pricing in a Proposal's Executive Summary	Closed	2/11
Non profit on the web - tips for successful advocacy campaign	Closed	2/10
Jargon busters: unusual marketing terms	Closed	2/10
Is there a book, case study or other reference piece on how a company was launched and grew nationally through PR (primarily)	Closed	2/10
Flash websites bad for Search Engine Optimization?	Closed	2/10
Expert "Branding" and Segregation - The Death of Creativity?	Closed	2/9
Why did the Pet Rock do so well?	Closed	2/9
Flash Pricing	Closed	2/9
King of Customer Retention?	Closed	2/9
How important is loyalty program, groups meet when it comes to building a strategy	Closed	2/9
Marketing an outdoor sports stadium	Closed	2/7
Flawed Point System?	Closed	2/7
Ideas on good campaigns to generate corporate hospitality revenue for a tourist attraction?	Closed	2/6
The INs and OUTs of a reseller program?	Closed	2/6
Web Copy	Closed	2/6
Problems with HTML	Closed	2/6
Help! I need a strategy for reaching my target market!	Closed	2/6
Getting Sales and Marketing aligned	Closed	2/5
Best Practices In Webinar Strategy & Execution.	Closed	2/5
Builder has concerns about launching a Marketing Proposal	Closed	2/5
Strengthening an existing brand and positions that do so?	Closed	2/5
USA rules on offering the chance to win a big prize to draw customers at a trade show	Closed	2/5
Loyalty Cards programme investments+ROI	Closed	2/5
How to Market one of the oldest business schools in India whose stocks are dipping?	Closed	2/5
I need ideas on how to promote a Church for growth in membership.	Closed	2/5
Viral Marketing	Closed	2/4
Will a different channel of distribution help in car sales?	Closed	2/4
Marketing a photography practice	Closed	2/4
Positioning a near commodity	Closed	2/3
sales promotion activities?	Closed	2/3
Print Ad effectiveness	Closed	2/3
What is the ladder of advancement in marketing??	Closed	2/2
How do I get clients for my startup ad agency?	Closed	2/1
Where can I find out how to contact Kiosk Owner/Operators?	Closed	1/31
MISSION STATEMENT	Closed	1/29
Measuring the value of a brand	Closed	1/28
What is the best web metric measurment tool?	Closed	1/28
Does paid-for-performance advertising on Search Engines mean organic search is dead?	Closed	1/27
Spend Marketing Dollars on PR or Website?	Closed	1/27
"Cost-effective" International Shipping Companies.	Closed	1/26
How would you plan a Marketing Workshop overseas?	Closed	1/26
Examples of GREAT webpage copy	Closed	1/24
what advertising media for a small videogames-business?	Closed	1/24
What is the best way to structure an undergraduate marketing course?	Closed	1/23
Best Printer for Marketing Collateral	Closed	1/23
Financial Impact of Marketing	Closed	1/23
Benchmarks/Guidelines for Market Research Budgeting?	Closed	1/22
Managing Marketing Campaigns and Communications Internally	Closed	1/22
I am looking for ideas to help build membership in a premier private golf club, not yet built.	Closed	1/21
Relation of job with target achievement	Closed	1/21
How many office visits does it take?	Closed	1/20
Niche	Closed	1/20
internet marketing metrics	Closed	1/20
training	Closed	1/19
Why write a book?	Closed	1/19
sourcing email providers	Closed	1/19
What is the best way to find our first sales superstar?	Closed	1/18
Asking for promotion	Closed	1/17
How does a client-dominated shop diversify?	Closed	1/16
Should we allow partners to modify the colors of our logo?	Closed	1/16
Cold Calling to Marketing Professionals	Closed	1/16
Strategy to contact potential sponsors	Closed	1/16
Name Change Tactic for Web Site	Closed	1/16
B2B metrics for benchmarking	Closed	1/15
ROI/Effectiveness of Collaterals	Closed	1/15
holistic quantitative measurement of marketing mix elements	Closed	1/14
What is branding to a small company (< 500K sales) ?	Closed	1/13
Marketing as a Percentage of Revenue	Closed	1/5

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