MarketingProfs Knowledge Exchange : tjh

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COMMUNITY NAME	tjh
Name	Tom Hill
MarketingProfs Member Since	April 30, 2003
Company	tjhill01@yahoo.com
Web Site

Bio	With an broad background in small business marketing, advertising, copywriting, and strategy, both as an entrepreneur and consultant, I still find that every project and problem is different, every company, product and market requires a fresh view. Most recently, as an "accidental CEO" of a B2B dot com in the financial services industry, we discovered, or rediscovered, the necessity of keeping a constant eye on the increasing rapidity of changing markets, and the vital role of watchful segmentation. As a principal, I've spent time in real estate, real estate finance, retail, software development, an online ASP and software marketing. My work as a consultant has included practice management/marketing consulting, and various projects with B2B and B2C small businesses, training seminars, and various public speaking adventures.

Total Questions Asked	7
Total Questions Participated	132
Total Answers Accepted	90
Expert Points: Cumulative Total	5655

Question History | Accepted Answer History | Response History

Questions by tjh [back to top]
Question Title	Status	Date
Reputable Opt-In Email List Providers	Closed	6/16
Online Reputation Systems: Speculate with me...	Closed	10/22
A List of "Greatest B2B Headlines"?	Closed	9/15
Help me better understand and explore "relevance marketing"	Closed	6/15
Google's local.google.com - What effects on your rankings?	Closed	3/29
Improving Local ads for Small/Micro B2C	Closed	3/24
Ad Awareness Research question	Closed	2/10

Accepted Answers from tjh [back to top]
Question Title	Status	Date
Need guidance on best Internet marketing strategy	Accepted	1/19
Branding a Home Inspection Company as the best!	Accepted	1/6
Kid's Resale/Thrift Industry Bankrupt 2/10/09	Accepted	1/5
Alternatives to couponing	Accepted	3/24
What is a "big idea?"	Accepted	3/23
Marketing Software as a Service	Accepted	2/25
Relocating offices ,looking for a tag line	Accepted	2/24
Cultural Diversity…So What? Why Bring It Up?	Accepted	2/22
Online communications strategies	Accepted	2/20
Updated Version of W&A Home Page for Critique	Accepted	2/20
What We Do	Accepted	2/19
Name and Tagline for web advertising...	Accepted	2/18
Effect of bolding on click-through rates	Accepted	2/18
Looking for interesting ideas for a Luau Sale	Accepted	2/18
Increase dinner volume	Accepted	2/17
Evaluate design and copy for new rate card...	Accepted	2/15
What's SRyan's domain name worth?	Accepted	2/4
Feedback requested on landing page...	Accepted	2/4
User retention: A gameplan	Accepted	1/14
Apprentice - Year Two	Accepted	12/17
Help name a collection of writing about women	Accepted	12/10
Impact of Discount Prices (Sales)	Accepted	12/7
"NOT URGENT" But Going Out OF Business In 2 Hours	Accepted	11/23
Marketing and Google's Success?	Accepted	11/21
Site critique appreciated for our site: www.securities.com	Accepted	11/15
Marketing advice for the Intelligent Idiot	Accepted	11/15
Why is Marketing Different than Sales?? (PLEASE!)	Accepted	11/14
University Branding	Accepted	11/10
What are Blogs? How are they used by marketers?	Accepted	11/10
SWOT analysis of brand extension	Accepted	11/3
Big Idea/Creativity Important in Advertising - y/n?	Accepted	11/2
marketing concerns of small business owners	Accepted	11/2
Terminology question	Accepted	11/2
Customer Retention/Loyalty Initiatives	Accepted	11/2
Ignore the customer?	Accepted	10/27
Blogging: Disadvantages??	Accepted	10/22
Help writing Sales Letter with MUST READ Headline!	Accepted	10/13
What is tpmarketinggroups.com?	Accepted	10/12
Does anyone have a P&L template in Excel please	Accepted	10/12
Why do we need printed pieces?	Accepted	10/4
Help on writing a white paper	Accepted	10/1
Is MarketingProfs off-kilter lately?	Accepted	9/17
Quick start for Home Help Business	Accepted	9/13
PRWeb versus PR Newswire	Accepted	9/3
Lead Generation at an upcoming Tradeshow	Accepted	8/25
Need Help with Naming a Puzzle.	Accepted	8/24
How do you sell service?	Accepted	8/21
Real Time Challenge of Marketing Professional Services	Accepted	8/17
Buying ad space	Accepted	8/11
How to succeed entering and proving in highly saturated and price sensitive market?	Accepted	8/10
Trade Show Tips for a Rookie	Accepted	8/9
How do you set up a direct marketing appointment?	Accepted	8/8
How to market to target prospects a nursing home facility?	Accepted	8/6
Do you know of an article...	Accepted	7/29
Product Identity vs. Organization Identity	Accepted	7/19
Educating stakeholders and training for staff	Accepted	7/9
Positioning statements	Accepted	6/30
What truly makes a company "unique" when it comes to differentiating your brand?	Accepted	6/25
Cheeky, sassy, off the wall T-shirts	Accepted	6/24
Have any business slogan ideas?	Accepted	6/24
Brand journalism	Accepted	6/17
Dilemma in Restaurant Positioning	Accepted	6/11
Wan't to know everything about OEM!	Accepted	6/7
B2B Offers that Work	Accepted	6/2
Any ideas how too market a mortgage company with the crowded market and rising rates?	Accepted	5/31
How do you sequence the steps in your marketing process?	Accepted	5/27
Whats the best way to gain a phone presentation with an attorney?	Accepted	5/25
Examples of ingredient or vendor co branding	Accepted	5/25
Marketing Intellectual Concepts	Accepted	5/24
Value add	Accepted	5/20
Marketing a Service-oriented business (property management)	Accepted	5/9
When your company jumps the starting line for a new product	Accepted	5/4
Corona beer case history	Accepted	4/28
Fishing where the fish are...	Accepted	4/28
Strategy to position oneself not as a competitor to a big player	Accepted	4/27
hospital and physician advertising	Accepted	4/26
Is it legal or just wrong to go directly after your competitor?	Accepted	4/19
How to engage clients in my marketing recommendations so that they take the required actions and hence get the desired results.	Accepted	4/15
How To Overcome Consumers Buying Resistance?	Accepted	4/10
What's the best bang for my $100/month advertising budget?	Accepted	4/8
Marketing in dynamic World	Accepted	3/13
HOW DO I BEGIN A CAREER IN COPYWRITING?	Accepted	3/11
product launch - street marketing	Accepted	3/10
Why are store credit cards so important for retailers?	Accepted	2/26
How many times must a customer see advertising...?	Accepted	2/11
Expert "Branding" and Segregation - The Death of Creativity?	Accepted	2/9
Why did the Pet Rock do so well?	Accepted	2/9
Value Proposition Poo Poo'd	Accepted	2/5
Attracting More Questions to Know-How Exchange	Accepted	2/2
Branding and a multi product corporation	Accepted	1/20

Responses from tjh [back to top]
Question Title	Status	Date
Reputable Opt-In Email List Providers	Closed	6/16
How can I network with other copywriters?	Closed	2/24
Need help with holistic medical practitioner	Closed	2/24
Induction Process	Closed	2/21
template for marketing plan	Closed	1/6
CLARITY---What does Marketing do???	Closed	11/30
Please help Realtor slogan needed!	Closed	11/20
Building traffic for an auto dealer	Closed	10/28
Online Reputation Systems: Speculate with me...	Closed	10/22
Why is Marketing Sometimes Difficult to Determine for Your Audience?	Closed	10/12
Need help w/ marketing a collision shop	Closed	10/4
vision / mission / purpose / tagline critique	Closed	10/3
What is a blog?	Closed	9/28
A List of "Greatest B2B Headlines"?	Closed	9/15
AMAZING B2B ...NEW GLOBAL PRODUCT ....	Closed	9/10
Selling Ideas outright	Closed	9/3
KHE Rules of Play - for Your Feedback	Closed	7/16
Competition is necessary for marketing to exist. Do you agree with this statement?	Closed	7/9
What in your viewpoint would categorise as Marketing Innovations in the 21st century?	Closed	7/9
How do I make a Business Case ?	Closed	7/9
If I only had a brain...	Closed	6/25
Sell a somewhat known brand in USA	Closed	6/24
What if there is a lot of competition in your area?	Closed	6/21
Is Drucker Wrong?????????	Closed	6/16
Ethics --- When to compromise?	Closed	6/14
Search engines ignore metadata?	Closed	6/4
How much web site info is too much?	Closed	5/25
How to define the brand personality of google and will its extension damage its core proposition	Closed	5/23
strategies to market genetic laboratory tests	Closed	4/30
Need a simple Privacy Policy for a B2B web site	Closed	4/29
Money Back Guarantee not working. Any suggestions why?	Closed	4/26
Google's local.google.com - What effects on your rankings?	Closed	3/29
Improving Local ads for Small/Micro B2C	Closed	3/24
What does the word "URBAN" mean?	Closed	3/23
New website, excellent code,... minimal exposure. How do we get the word out?	Closed	3/17
Targeting Local Businesses	Closed	2/20
Making a "productivity" message truly relevant to small businesses	Closed	2/19
A Box Story.....	Closed	2/11
Ad Awareness Research question	Closed	2/10
Flawed Point System?	Closed	2/7
Positioning a near commodity	Closed	2/3
What is branding to a small company (< 500K sales) ?	Closed	1/13

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