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COMMUNITY NAME mgoodman
Name Michael Goodman
Email Address    
MarketingProfs Member Since July 9, 2003
Company Dialogue Marketing Group, Inc.
Web Site http://www.dialoguemarketinggroup.com
Occupation Marketing/management consulting
  
BioDialogue Marketing Group is a marketing/management consulting firm founded in 1979. Clients span a broad range of industries, product/service categories and business situations: consumer, B2B, industrial, not-for-profit; Fortune 100, small start-ups, privately-owned, public; domestic and international; high-tech, low-tech, no-tech.

President Michael A. Goodman is a veteran management consultant, entrepreneur, author, and serious crossword puzzle addict. He held senior positions at Procter & Gamble, Frito-Lay, and International Playtex before becoming a consultant.

Areas of particular expertise include positioning and branding, overall strategic planning and detailed planning for each marketing mix component, general business and performance metrics. Unique combination of engineering/technical and creative problem solving.

You can learn more about Dialogue Marketing Group on the website and more about Michael Goodman in this interview/article from the KHE Newsletter.

Total Questions Asked 25
Total Questions Participated 7269
Total Answers Accepted 5649
Expert Points: Cumulative Total 490467
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