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COMMUNITY NAME koen.h.pauwels
Name koen pauwels
Email Address    
MarketingProfs Member Since September 2, 2003
Company Marketing Productivity Group
Web Site
Occupation proven problem solving professor on analytics, ROI
BioKoen Pauwels is Professor of Marketing at Ozyegin University, Istanbul and Honorary Professor at the University of Groningen. He received his Ph.D. from UCLA and got tenure at the Tuck School at Dartmouth. Now available on Amazon is his book 'It’s not the Size of the Data, It’s How You Use it: Smarter Marketing with Analytics and Dashboards”. Koen shared his insights with managers at several companies including Heinz, Kayak, Marks & Spencer, Nissan, Sony, Swarovski and Unilever and with participants in the Return on Marketing Investment seminars at GfK Academy, HEC Geneva, Innsbruck and NYU. Koen is on the advisory board of AIMark (Europe) and the Marketing Productivity Group (USA). Koen was chosen as 'Top Inspirational Alumnus' at UCLA Anderson School. His 30+ papers got 3K+ citations and 10 awards, such as the 2010 Google/WPP Research Award, the 2011 Syntec Best Paper in Marketing/Decision Sciences Award, and the 2007 O’Dell award for best paper in the Journal of Marketing Research.

Total Questions Asked 8
Total Questions Participated 444
Total Answers Accepted 372
Expert Points: Cumulative Total 37445
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