MarketingProfs Knowledge Exchange : Leaky Funnel

Ask your question ... sign up today! It's FREE!

Member Profile

COMMUNITY NAME	Leaky Funnel
Name	Hugh Macfarlane
Email Address
MarketingProfs Member Since	October 27, 2003
Company	MathMarketing
Web Site	http://www.mathmarketing.com
Occupation	Funnel Marketer

Bio	Hugh is the author of "The Leaky Funnel: earn more customers by aligning sales and marketing to the way businesses buy" (see www.leakyfunnel.com) He has 20+ years driving sales and marketing, and since 1998 has been advising leading businesses on how to earn more customers. He is a great believer in focusing on the buyer's journey (rather than the seller's) and the math of marketing (predicting and modelling before, then measuring and adjusting after). As founder and managing partner of MathMarketing (www.mathmarketing.com), Hugh is a committed growth strategist. See my profile in Know-How News.

Total Questions Asked	6
Total Questions Participated	95
Total Answers Accepted	69
Expert Points: Cumulative Total	3632

Question History | Accepted Answer History | Response History

Questions by Leaky Funnel [back to top]
Question Title	Status	Date
e-enabled relationships	Closed	3/8
Publishing articles about B2B Sales and Marketing – question 4 of 4	Closed	3/6
Publishing articles about B2B Sales and Marketing – question 3 of 4	Closed	2/19
Publishing articles about B2B Sales and Marketing – question 2 of 4	Closed	2/17
Publishing articles about B2B Sales and Marketing - question 1 of 4	Closed	2/15
B2B metrics for benchmarking	Closed	1/15

Accepted Answers from Leaky Funnel [back to top]
Question Title	Status	Date
Messaging Framework Dev for B2B/E2E Marketing	Accepted	7/25
Positioning Strategies in B2B marketing	Accepted	1/17
I need sales/marketing function benchmarks?	Accepted	12/15
Ratio of Sales to Marketing Staff	Accepted	11/16
Reseller Lead Generation Activities?	Accepted	3/22
What are Business Barometers?	Accepted	3/21
Marketing Metrics	Accepted	3/19
Needed: Examples of "whole products"	Accepted	3/19
Are social links important for a marketer?	Accepted	3/19
Art Gallery Marketing	Accepted	3/18
Positioning a B2B Marketing Strategy Consultancy	Accepted	3/15
brand positioning	Accepted	3/15
Product Testing	Accepted	3/15
Where is Asia's next growth market other than China ?	Accepted	3/15
Acquisition model/methodology	Accepted	3/12
What are Your Favorite Books?	Accepted	3/11
What are the key IT challenges in the Financial Services Industry?	Accepted	3/11
How do you challenge an established and powerful brand with a brand that has got lots going for it but was weak brand name ?	Accepted	3/11
Combining the Marketing and Sales Management Positions	Accepted	3/10
Best Marketing plan for disrtributing raw materials to manufacturing companies??	Accepted	3/9
How to market industrial products with lack or absence of informations	Accepted	3/9
Does Personifying a Service Work? If so, how?	Accepted	3/8
Unique high end startup business looking for info on strategy/marketing	Accepted	3/8
reorganizing to be more client friendly and attract new pot.investors	Accepted	3/8
Repositioning our company	Accepted	3/8
Marketing a Data Center... anyone?	Accepted	3/8
What is the best strategy to sell hightech consulting for a VERY small consultancy/	Accepted	3/7
How effective is "Drip-Marketing"?	Accepted	3/7
Hotel Marketing: What's the most important aspect of it?	Accepted	3/6
Tool for Managing and Tracking Marketing Plans	Accepted	3/5
how to write proposals	Accepted	3/4
Marketing budget	Accepted	3/4
Strategic Alliance Questions of Importance	Accepted	3/2
How to turn marketing into an `ROI` discipline (in analogy with 3rd Generation R&D) ?	Accepted	3/2
How do I organize a good marketing event from scratch?	Accepted	3/2
Strategy - what does it mean?	Accepted	3/2
marketing versus communications	Accepted	3/1
Lead Generation	Accepted	3/1
I need to know more about marketing theory	Accepted	2/22
What do you do when you can't get past the office manager to get the client to consider you for a job?	Accepted	2/22
Is there an effective 360 degree customer centric survey available?	Accepted	2/21
Corporate Positioning (very urgent)	Accepted	2/21
What is the best push-strategy to get new customers to use my product?	Accepted	2/20
Brochure Redesign	Accepted	2/20
Targeting Local Businesses	Accepted	2/20
The importance of marketing	Accepted	2/18
Branding/Marketing Campaign for a new development subdivision	Accepted	2/17
Marketing a free content website	Accepted	2/17
Are search engines becoming extinct?	Accepted	2/16
What are the skills required to sell pharmaceuticals?	Accepted	2/14
How to calculate ROI for Catalogue Marketing?	Accepted	2/13
Looking for PPT marketing plan templates	Accepted	2/13
How do I reach new businesses?	Accepted	2/12
Should I have a different brand for different markets?	Accepted	2/11
Flawed Point System-Part 2	Accepted	2/9
How to market to sales and marketing execs?	Accepted	2/7
The INs and OUTs of a reseller program?	Accepted	2/6
Email Campaigning Trends?	Accepted	2/6
Looking for benefit segmentation success stories	Accepted	2/6
Getting Sales and Marketing aligned	Accepted	2/5
Estimating Current Demand	Accepted	2/3
Attracting More Questions to Know-How Exchange	Accepted	2/2
How do I get clients for my startup ad agency?	Accepted	2/1
Customer lifecycle management in telecom	Accepted	1/28
How would you plan a Marketing Workshop overseas?	Accepted	1/26
What is the cost per high quality internet lead?	Accepted	1/24
Financial Impact of Marketing	Accepted	1/23
Repositioning to Start Over	Accepted	1/18
Best strategy for generating sales leads	Accepted	1/15

Responses from Leaky Funnel [back to top]
Question Title	Status	Date
Suggestions for an article ofr the business pages of a newspaper on marketing. Brief is to be 'light and frothy' (yuk!)	Closed	3/9
e-enabled relationships	Closed	3/8
Tips and strategies for entering a global market	Closed	3/8
Publishing articles about B2B Sales and Marketing – question 4 of 4	Closed	3/6
Who "Owns" the Web Site?	Closed	3/4
How to integrate sales system with marketing	Closed	2/23
Starting Your Own Market Strategy Business - Words from the Wise	Closed	2/22
Publishing articles about B2B Sales and Marketing – question 3 of 4	Closed	2/19
Making a "productivity" message truly relevant to small businesses	Closed	2/19
How to do strategic planning exercise	Closed	2/18
Importance of the Web to Small Business	Closed	2/17
How should we enter new markets?	Closed	2/17
Publishing articles about B2B Sales and Marketing – question 2 of 4	Closed	2/17
Publishing articles about B2B Sales and Marketing - question 1 of 4	Closed	2/15
Key copy tips for newsletter marketing	Closed	2/13
Why do people attend exhibitions?	Closed	2/12
What are some ideas for cheap B2B marketing?	Closed	2/10
Flawed Point System?	Closed	2/7
Will a different channel of distribution help in car sales?	Closed	2/4
What is the best way to promote an ebook that explains how to secure your PC against virus, worm and trojan attack	Closed	2/4
Lawyer Marketing	Closed	2/4
Marketing Career Recommended Sources	Closed	1/19
Why write a book?	Closed	1/19
Positioning	Closed	1/19
Lead Generation	Closed	1/16
B2B metrics for benchmarking	Closed	1/15

[back to top]

Know-How Exchange powered by MarketingProfs

MarketingProfs' Members Register for B2B Forum 2010 for just $695! (good until 11/30) »

MarketingProfs Knowledge Exchange : Leaky Funnel

Ask your question ... sign up today! It's FREE!

Sponsored Links

Join over 355,000 members ... SIGN UP!

Already a member? Sign In!

Resources

Community

Company

Marketing Topics