MarketingProfs Knowledge Exchange : JBtron

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Member Profile

COMMUNITY NAME	JBtron
Name	Jerry Berkowitz
Email Address
MarketingProfs Member Since	January 30, 2004
Company	Jerry Berkowitz Consulting, Inc.
Web Site

Bio	The Technology of Branding: Jerry Berkowitz Consulting Each and every day, we leverage the technologies of emotion, perception and identity to enhance YOUR brand. We get it right, right now.. Throughout his career, JB and his team have worked with a distinguished array of clients including Seagram’s, Tropicana, Slim-Fast, A&E Networks, Ortho Pharmaceutical, NationsHealth, Lens Crafters, ESPN, IMS America, Boardroom Communications, Sprint, Adelphia, National Geographic and Sony Music Entertainment. Jerry also designed the logo for The V Foundation for Cancer Research, seen every year on the ESPY Awards. JB is one of Know How Exchange's top Branding experts.

Total Questions Asked	6
Total Questions Participated	608
Total Answers Accepted	445
Expert Points: Cumulative Total	27646

Question History | Accepted Answer History | Response History

Questions by JBtron [back to top]
Question Title	Status	Date
RSS Feeds: Aging Population Information	Closed	2/28
US Economy Transportation-Based Percentage	Closed	1/18
Consulting Agreements	Closed	9/22
Reaching Wholesale Buyers	Closed	8/3
Website Metrics	Closed	7/13
Website Feasibility Study - Scope of Work	Closed	6/6

Accepted Answers from JBtron [back to top]
Question Title	Status	Date
Brand our do-it-all web and IT firm together or separately?	Accepted	6/4
BSB -Targeting the end customer versus the channel	Accepted	11/2
healthy food	Accepted	10/27
multiple businesses consolidate into one	Accepted	10/27
Branding for an Asian fashion shop	Accepted	10/26
being brand in preschool education	Accepted	10/21
In need of a jewelry manufacturer, etc.	Accepted	10/20
A mathematic equation	Accepted	7/13
Help Branding a consulting co's remote services	Accepted	4/28
Should we change our business name?	Accepted	4/23
Name for building and construction business	Accepted	4/7
Help with a slogan	Accepted	8/13
Need help with tagline!	Accepted	3/8
branding for bath/body/pajama store	Accepted	1/12
How to sell my brand in Hypermarket?	Accepted	11/23
How do I evolve our brand?	Accepted	5/15
Media List	Accepted	5/8
ROI Strategies for new brandcampaign in higher ed?	Accepted	5/8
Looking for brand essence....	Accepted	4/14
effects on branding	Accepted	4/14
Sifting through the minutiae for Trademarking?	Accepted	4/10
Account planning: marketing client-side value	Accepted	2/28
S.O.S. Save My Company from Bad Packaging.	Accepted	2/15
Help! Need Business Name in Healthcare Devices	Accepted	2/12
Trying to decide on a good Logo	Accepted	2/9
What's the "right" cust sat target?	Accepted	2/7
positioning in the B2B industry	Accepted	2/6
Name/Tagline for content providing service	Accepted	2/6
What is XYZ positioning? And how does it relate to advertising to perceptions like Ries & Trout speak to?	Accepted	2/2
Need help with new decor store advertising media	Accepted	2/1
Introducing a new product line extension?	Accepted	1/31
Need help with name & tagline for new decor store	Accepted	1/31
Packaging Writing/ Translation	Accepted	1/25
Fragmented market	Accepted	1/24
Radio Ad for an All Natural Sunscreen	Accepted	1/23
Changing career Orientation, need a new bizcard	Accepted	1/19
Creative positioning statement for mining company	Accepted	1/18
Branding in Commerical RealEstate	Accepted	1/14
How to Name an Software Product	Accepted	1/11
Using Predictive Analytics	Accepted	1/9
Slogan for New Hi-tech Company	Accepted	1/8
Establishing Brand Baseline for Prof. Services Co.	Accepted	1/5
Current trends: client direct to creative agency?	Accepted	11/20
Advertising phrase for wine	Accepted	11/17
why new products fail	Accepted	11/13
Wrapping 2 products into 1 Brand	Accepted	11/2
Transition: Branded products to endorsing brand	Accepted	9/2
Outsourcing design and creative services	Accepted	9/1
Please help with this logo	Accepted	8/15
Jewellery Branding,What are the new ways	Accepted	8/11
Rebranding Do's and Dont's - Case Study Request	Accepted	7/11
Naming a Pet Supply Business, any suggestions?	Accepted	6/26
Visually depicting quality service?	Accepted	6/24
Music for lawyers reception	Accepted	6/14
Using Corporate Brand in a conflicting industry	Accepted	6/8
How do you create an emotional connection?	Accepted	6/7
Integrated Marketing Communication	Accepted	5/24
Seeking Speakers for Luncheons, Where to Look?	Accepted	5/10
Real Estate Investment Start-up Studdering	Accepted	5/5
what is brand value?	Accepted	5/5
Real estate slogans	Accepted	5/4
Image analysis	Accepted	4/27
Umbrella term for financial exchange ''products''	Accepted	4/25
Messaging & Branding for a Startup	Accepted	4/15
Trade Name Conflicts and Consequences?	Accepted	4/12
Branding problem	Accepted	4/9
2 Competiors, 1 very similar name	Accepted	4/7
Am I an expert in my field?	Accepted	4/6
Can we justify a budget redistribution?	Accepted	4/1
want to know about branding the websites	Accepted	4/1
Direct Mail	Accepted	3/30
How do I break into Event Planning/Marketing?	Accepted	3/30
WEB site traffic and visitors’ demographic survey	Accepted	3/30
Slogan for LCC Trans-Sending Ltd (Money Transfer )	Accepted	3/30
Which is grammatically correct?	Accepted	3/30
TV commercial frequency?	Accepted	3/29
Sales "Blitz" Cold Call Give A Way advertisers	Accepted	3/29
What is the best way to market staffing services?	Accepted	3/28
Develop an educational event for school kids	Accepted	3/28
Need suggestions for a domain name/brand name	Accepted	3/25
Company Name Suggestions	Accepted	3/25
How do i write a do good packaging copy ?	Accepted	3/24
Study of early adopters of MRM/ MOM ASP solutions	Accepted	3/24
Brand Personality for a Beer	Accepted	3/23
New ideas for foot traffic at car dealership	Accepted	3/22
Need real estate slogan	Accepted	3/21
Monitoring Brand Image	Accepted	3/21
VW Phaeton. is it a Disaster?	Accepted	3/20
Confused with Vertical Brand Extension	Accepted	3/17
Channel inconsistency in case of Take overs	Accepted	3/17
Brand Revamping	Accepted	3/16
Employees as Brand Ambassadors	Accepted	3/10
Upcoming Marketing/ Branding field	Accepted	3/9
customer loyalty	Accepted	3/7
Brand Endorsemed for Men's(Suiting) Brand	Accepted	3/4
What are some CPA firms that have rebranded well?	Accepted	2/28
A small request	Accepted	2/22
How does story-telling serve as a marketing tool?	Accepted	2/22
Launch event ideas for a ‘Sports Lifestyle' Outlet	Accepted	2/22
Branding your Press Release -whose letterhead?	Accepted	2/22
A Television Show of its kind	Accepted	2/22
Ideas to distinguish locally owned dealership	Accepted	2/21
low budget available for guided walking tours	Accepted	2/21
Employee Newsletters	Accepted	2/18
College kids needs... Marketing for a Credit Union	Accepted	2/16
Local Vs Global	Accepted	2/16
Cleaning company website	Accepted	2/15
Is it okay to have more than one logo?	Accepted	2/15
Icons or not. Your opinion wanted. Short survey!	Accepted	2/15
Need a Brand name for Nectar?	Accepted	2/15
How to market a new gym and fitness concept?	Accepted	2/14
archetypes and branding, any real time experience?	Accepted	2/10
Surveying Internal and External Stakeholders	Accepted	2/8
Door-to-door flyer distribution	Accepted	2/8
Are you against brand extensions?	Accepted	2/8
Branding and Services	Accepted	2/7
What Are The Brand Equity Measures?	Accepted	2/7
What can add value to my MarketingTraining Session	Accepted	2/7
Legal definition of branding	Accepted	2/5
Slogan for new Event Design Company	Accepted	2/4
Internal Branding	Accepted	2/4
humour	Accepted	1/26
Positioning Statement needed for mineral water	Accepted	1/25
Positioning Statement needed for Movies?	Accepted	1/24
How can I apply a measurement to brand awareness t	Accepted	1/19
Examples of Well Branded Websites	Accepted	1/13
Corporate versus Prooduct branding	Accepted	1/8
brands in our routines	Accepted	1/5
Successful promotions	Accepted	12/22
Building Hotel brand in Asia	Accepted	12/21
hurting brands by discounting	Accepted	12/19
Name few brands which spend minimum in advertiseme	Accepted	12/18
Apprentice - Year Two	Accepted	12/17
Acquiring Direct Mail Lists of HR Directors	Accepted	12/17
differentiators amongst IT consulting companies	Accepted	12/16
BRAND VALUATION and METHODS OF BRAND VALUATION	Accepted	12/14
do large affiliate websites work or smaller better	Accepted	12/11
Change of packaging - how to minimize the risk	Accepted	12/6
Branding using a Online Community	Accepted	12/6
Leading Branding Expert / Definition	Accepted	12/5
Parent Brand Association	Accepted	12/1
Is Global Brand Harmonization Necessary?	Accepted	11/29
how can i build a new soft drink brand	Accepted	11/29
The poor brand	Accepted	11/28
HELP!!! How do i decide?	Accepted	11/28
swot analysis for a transportation company	Accepted	11/25
Color in Brand Identification	Accepted	11/25
view marketing plan - diabetic home delivery company	Accepted	11/23
How do I build up brand awareness?	Accepted	11/22
Brand consultancy?	Accepted	11/22
Tips for lauching New Location opening	Accepted	11/22
loyalty program for walk-in business	Accepted	11/21
Poisitioning in mind	Accepted	11/21
positioning strategy for new airline service(pre)	Accepted	11/18
Good lead generation for channel distribution	Accepted	11/18
What is a qualitative marketing reseach?	Accepted	11/17
DM CAMPAIGN	Accepted	11/11
Branding an Eyecare Business	Accepted	11/10
I need a good introductory sales ltr sample	Accepted	11/10
Leads generation strategy within telesales	Accepted	11/9
Brand vs subrand	Accepted	11/9
I need a suitable name for my TV makeover show	Accepted	11/9
b2b market research - this is killing me	Accepted	11/8
Drawbacks of Re-branding?	Accepted	11/8
Need examples of brand positioning for B2B markets	Accepted	11/7
Positioning POKER as a lifestyle brand	Accepted	11/7
Looking for tagline - travel biz	Accepted	11/6
Can a strong brand image help sales in B2B	Accepted	11/6
Bad restaurant color choices?	Accepted	11/5
Rebranding of a 100+ Year old company	Accepted	11/2
Maintaining Customer Loyalty Through Exhibitions	Accepted	11/2
Destination Marketing/Branding Companies in UK	Accepted	10/29
i want to find a great book on marketing messaging	Accepted	10/29
what is the difference between slogan & punchline?	Accepted	10/29
Market Penetration Models for estimating Sales	Accepted	10/28
Differentiation in e-commerce	Accepted	10/27
what are key parts in branding a comodity product?	Accepted	10/21
Brand Positioning in Hospitals	Accepted	10/20
Marketing Jobs in America	Accepted	10/18
Differentiation in complex sales	Accepted	10/17
How do old Leading companies defend thier markets	Accepted	10/17
What cases would infringe on a corp name-internet	Accepted	10/15
affiliate marketing - is it dead?	Accepted	10/14
How and Why Protect Intellectual Property?	Accepted	10/14
Help me find a brief for a media planner!!! help!!	Accepted	10/14
Are there any resources on the web to help me.....	Accepted	10/12
Product Logos versus Corporate Branding	Accepted	10/4
How do I develop a new accountable management team?	Accepted	10/3
What's in a name? A rose by any other name...	Accepted	9/30
Database Marketing Manager	Accepted	9/28
How Do I Calculate a Median Salary?	Accepted	9/28
Famous brand name blunders	Accepted	9/28
Do my homework, please	Accepted	9/23
How can a firm resolve patent funding issues?	Accepted	9/23
License fees in investment good industry	Accepted	9/22
Concept Writing key princples	Accepted	9/21
What are some Internal Branding Employee Exercises	Accepted	9/21
how to start building a marketing requirment docum	Accepted	9/21
how the innovation premium model impact in sales	Accepted	9/19
difference between market research and tactics	Accepted	9/14
How do you measure overall branding	Accepted	9/14
DRIVING MORE VISITORS TO AN IT EXHIBITION	Accepted	9/12
How do you research individual marketing campaigns	Accepted	9/9
Making a case to the C F O for retaining an agency	Accepted	9/2
Interactive Email	Accepted	9/1
Positioning a "lifestyle" brand	Accepted	8/31
Production Costs of Automotive TV commercials	Accepted	8/30
In Real Estate, what music stimulates sales?	Accepted	8/27
Need Feedback on Product Manager Job Description	Accepted	8/26
kfc global marketing strategy	Accepted	8/24
PEST biscuit analysis	Accepted	8/24
behaviorial change campaign	Accepted	8/23
Standardization v. Localization in Advertising	Accepted	8/23
How to address the issue of Strategic brand management for a Global Brand	Accepted	8/23
how do you pick a powerful name?	Accepted	8/22
Branding without Advertising! Possible....how?	Accepted	8/18
Value proposition required for SA property trader	Accepted	8/18
How to decide if a particular shopping mall is the best option available for locating an outlet?	Accepted	8/17
Pricing for a Job Bank	Accepted	8/17
how do u change customer perception about a product?	Accepted	8/17
Multiple Brand marketing	Accepted	8/17
What is the most effective way to mentor sales people by telephone?	Accepted	8/17
Are you a TorchBearer?	Accepted	8/16
What are some considerations for setting up an enterprise software customer loyalty program?	Accepted	8/12
What next? Share your story of a career decision.	Accepted	8/8
Customer insights analysis	Accepted	8/8
Transition to Marketing and Advertising	Accepted	8/8
Content Management Solutions	Accepted	8/6
Sbarro brand platform and international image	Accepted	8/5
Costs of bringing a US Consumer Chocolate Bar Brand to market	Accepted	8/4
Tag Line Help Needed	Accepted	8/4
Teaser Campaign Planning	Accepted	8/3
effects of M@A in banking on advertisement budgets?	Accepted	8/3
what is the role of smell in marketing?	Accepted	8/3
whats the best way to advertise a new new treatment for stretchmarks?	Accepted	8/3
Where do we draw the line with International Etiquette?	Accepted	8/2
Social marketing: cosmetics or changing way business is done?	Accepted	8/2
separate brand	Accepted	8/2
Systematic referral process - who knows how?	Accepted	8/2
How to build the brand to become the top of mind brand?	Accepted	8/2
NO customers - september	Accepted	7/30
How do I determine the ROI on signage investment?	Accepted	7/29
WHY DON'T MORE COMPANIES USE TARGETED DIRECT MAIL TO SUPPORT GENERAL MEDIA BRAND CAMPAIGNS?	Accepted	7/29
luxury property marketing	Accepted	7/29
Effective Scheduling for Radio	Accepted	7/28
How would you Demonstrate that you are capable of stepping into an interim Marketing Manager vacancy for a professional services firm and hit the ground running?	Accepted	7/27
Retail Rebranding/Logo Change available case studies	Accepted	7/27
self mailer design	Accepted	7/27
Marketing a consulting firm: Do people buy the service or the person?	Accepted	7/26
Where do you go to learn about E-Mail Marketing 101 when you're new to the e-mail marketing game?	Accepted	7/26
Telemarketing Restrictions	Accepted	7/26
New Product Launch	Accepted	7/26
Font Sizes within Inboxes	Accepted	7/26
process of positioning a company as whole?	Accepted	7/26
kindly send me some latest material on retail scenario and retail marketing mix.	Accepted	7/26
criteria for competitor analysis	Accepted	7/15
Your Opinion!!!!	Accepted	7/15
Does this website do the job?	Accepted	7/14
Online RFP finders	Accepted	7/14
What company excels in business-to-business relationship marketing of business consulting services?	Accepted	7/14
Rolling out a new logo	Accepted	7/14
Brand for security software development company	Accepted	7/14
Study of the marketing and operations of Low-fare Airlines	Accepted	7/14
Marketing Excellence Awards 2004 - Vote NOW!	Accepted	7/14
In Health Care, what do you think is the criteria for labeling something a Center of Excellence?	Accepted	7/13
Help me prepare to get this job	Accepted	7/13
Marketing to kids	Accepted	7/13
Thawing-out those chilly Cold Calls!	Accepted	7/13
Key Coding Direct Mail	Accepted	7/13
Marketing & Communications department structure???	Accepted	7/13
Recommendation for Branding Consultant/Firm	Accepted	7/13
How Many Kids Playing Soccer In California/Northern California?	Accepted	7/13
How to start up? (marketing analyst)	Accepted	7/13
Pricing Strategy for an Internet Retailer in a Competitive Environment	Accepted	7/12
Can anybody claim a foolproof 'Advertising to Sales' ratio?	Accepted	7/12
B2B Magazine looking to prove ROI to advertisers	Accepted	7/12
Website improvement suggestions?	Accepted	7/12
Steering Committee Definition	Accepted	7/12
How to market a Billing Messaging Solution	Accepted	7/12
advertising strategy help	Accepted	7/12
where can I find free market studies on the decoration and upscale crafts market in Canada (Montreal)	Accepted	7/11
Clever branding of a new magazine digital tv station?	Accepted	7/10
What in your viewpoint would categorise as Marketing Innovations in the 21st century?	Accepted	7/9
Studies in International Marketing	Accepted	7/9
Using money in advertisements	Accepted	7/8
Use of Company Logos	Accepted	7/8
What would you include in a Branding Basics Workshop Content?	Accepted	7/8
The Customer brand. Any unique approach to marketing virgin territories?	Accepted	7/8
How do I get design assignments in USA / Europe	Accepted	7/8
Marketing Spend by Industry or as a Percentage of REvenue	Accepted	7/8
Web page critique	Accepted	7/8
How to get client...	Accepted	7/7
Mental Marketing or What lurks in the Mind of the KHE Community?	Accepted	7/7
How often should one send out press releases to industry publications?	Accepted	7/6
high vs. low barrier to entry in the PC business	Accepted	7/6
marketing and internet	Accepted	7/6
Selling Benefits to clients.	Accepted	7/6
Marketing Strategy/Product Promotion	Accepted	7/6
How do we capitalize on a Prime Time ABC television product promo	Accepted	7/5
Is there any theoretical model which describes the influence of Point of purchase advertising on consumer's perception?	Accepted	7/5
What are the activities conducted by marketing-oriented companies that show evidence that they are indeed marketing-oriented?	Accepted	7/4
POS design and marketing strategy	Accepted	7/4
Wanted: examples of great financial services web sites	Accepted	7/2
Newsletters	Accepted	7/2
Research	Accepted	7/2
Acquistion Strategy - Distribution and Supply Chain Network Planning	Accepted	7/1
Sales Dilemma	Accepted	7/1
Measuring Promotion Marketing ROI	Accepted	7/1
What sort of information do you provide to a vendor from a client's perspective when you want them to conduct a segmentation study?	Accepted	7/1
Branding for a small chemist shop	Accepted	7/1
Any Ideas on how to re-brand a Product Testing facility??	Accepted	7/1
Marketing Master In Japan?	Accepted	6/30
What is your favorite question?	Accepted	6/30
Positioning statements	Accepted	6/30
Who is your Favorite expert on KHE?	Accepted	6/30
Tradeshow Promotion Ideas...	Accepted	6/30
Marketing Models	Accepted	6/30
preparing for a pitch	Accepted	6/30
What brands earn your customer allegiance?	Accepted	6/29
Should we hire a 3rd party advertising firm?	Accepted	6/28
naming a newsletter	Accepted	6/28
Ideal number of articles in e-news bulletin?	Accepted	6/27
Strategic Planning Session	Accepted	6/25
Effectively promoting the release of a newly revised internal website	Accepted	6/25
What truly makes a company "unique" when it comes to differentiating your brand?	Accepted	6/25
How do you execute a re-brand/re-naming?	Accepted	6/24
Marketing Plan in a not for profit	Accepted	6/24
Marketing to the Sales Cycle	Accepted	6/22
what is the best book/resource/site for building marketing plans that really work?	Accepted	6/21
How do i begin branding a yogurt parlour which sells a variety of other icecream products.	Accepted	6/21
Tagline Assistance	Accepted	6/21
As the owner of a new IT Professional Services company, where is the best place to place ads for Account Executives and Recruiters?	Accepted	6/20
Can I have the sample of awareness survey or questionaire?	Accepted	6/20
Anyone willing to share some great marketing ideas??	Accepted	6/20
Helping sales people get face to face meetings with CEOs	Accepted	6/18
Brand journalism	Accepted	6/17
What's the best way of testing a web site with customers?	Accepted	6/16
Jobs that get out of hand	Accepted	6/15
FREE POINTS EXTRAVAGANZA!!!!!!!!	Accepted	6/15
Experts of KHE: Define Marketing	Accepted	6/15
Increasing awareness of a better product in industrial markets	Accepted	6/15
B2B Prospecting	Accepted	6/14
Competitor's analysis variants	Accepted	6/13
Of all the firm's operations, marketing is the most affected by international operations. What in your opinion is the future for a company international strategy.	Accepted	6/12
Creating Brand in Niche markets	Accepted	6/12
What percentage of catalogues distributed to targeted addresses are likey to result in orders?	Accepted	6/9
Point Of Sale and Graphic Design DO's & DON'T's	Accepted	6/9
Re-positioning a good product with a stale image - how?	Accepted	6/8
Rekindling client connections	Accepted	6/8
measuring brand equity	Accepted	6/8
brand personality of Commerce Bank	Accepted	6/7
How is it possible for non-business educated executives to have marketing/business positions?	Accepted	6/7
Should monthly magazines publish articles of editorial nature written by their regular readers?	Accepted	6/4
Customer Survey/Questionaire	Accepted	6/3
How do I gauge demand of a genre of music in another country	Accepted	6/3
Brand POsition	Accepted	6/1
Benefits of Email Branding and Marketing	Accepted	6/1
any practical ideas on how to establish a company's brand values?	Accepted	6/1
customer market research	Accepted	5/31
In what context do we reposition or rejuvenate a brand?	Accepted	5/31
software - advertising projects	Accepted	5/31
questionaire sample on image branding	Accepted	5/31
Living the Brand programs	Accepted	5/26
What is the role of Good Marketing	Accepted	5/26
Why is interent / ebranding necessary	Accepted	5/26
Keeping customers invloved: Need some idea's	Accepted	5/24
What is brand personality?	Accepted	5/24
Marketing Intranets	Accepted	5/21
how should i decide upon my USP	Accepted	5/21
What is the per capita consumption of advertising	Accepted	5/20
Multimedia trade show presentation	Accepted	5/20
Looking to brand and market yoga in the home and/or office....	Accepted	5/20
Public Relations Article I'm Writing: They want a primer on PR	Accepted	5/19
How to market a product, Not via the internet	Accepted	5/19
is it true that event sponsorship provides a different kind of communication option to brand managers?	Accepted	5/18
How do I market a government owned stadium in a tropical developing country?	Accepted	5/17
ROI on brand ad	Accepted	5/14
Historic Hotel Needs Heads on Beds	Accepted	5/14
Rebranding after a merger	Accepted	5/13
High End /Exclusive Marketing Knowledge	Accepted	5/12
Product Launch	Accepted	5/12
What are the top hot spots of a web catalogue of products?	Accepted	5/11
Working with cheap and wishy washy clients	Accepted	5/10
Position to external publics in PR	Accepted	5/6
Start up site offering job postings to academia	Accepted	5/5
How to market a conference	Accepted	5/5
Preparing for a career in IT marketing	Accepted	5/4
When your company jumps the starting line for a new product	Accepted	5/4
finding clients	Accepted	4/29
Nonprofit Market Research	Accepted	4/29
naming a web development company	Accepted	4/28
Corona beer case history	Accepted	4/28
How do you move from direct marketing to end-users, to marketing through the channel?	Accepted	4/28
What is the benefit of creating brand awareness for a conglomorate where the holding company has yet to be known by the person on the street.	Accepted	4/27
B2B vs. B2C marketing	Accepted	4/25
Consistent Business Cards Globally	Accepted	4/23
How many clicks is too many?	Accepted	4/23
how to differentiate in a price war?	Accepted	4/22
Which media is best at building awareness with wealthy consumers?	Accepted	4/21
Designing a bound-in magazine insert for maximimum impact	Accepted	4/21
Shifting entrenched perception of my product's technology	Accepted	4/21
out of the box marketing/promoting tv digital channel	Accepted	4/20
Non-Profit Small Fish in a Big Ritzy Pond	Accepted	4/20
selling as a new start-up	Accepted	4/19
Royalties for use of other company's logos	Accepted	4/19
Is it legal or just wrong to go directly after your competitor?	Accepted	4/19
How do I privately email somebody on this board?	Accepted	4/19
Branding Research and Brainstorming Sessions	Accepted	4/19
How to pick up a declining category?	Accepted	4/19
Opening Shop Event	Accepted	4/19
Media planning for radio	Accepted	4/19
How to protect and market slogans and TV advertising	Accepted	4/16
budget allocation and tracking - software	Accepted	4/15
Multiple ads (for different products) in the same publication. Good or bad?	Accepted	4/14
How to market an Old Music School (started in 1970s) against newer competitors	Accepted	4/14
Corporate multi-brand marketing	Accepted	4/13
Magazine ad - Your honest critique requested	Accepted	4/13
Keeping an offer urgent all the time (reply by 4/30)	Accepted	4/12
Web site critique and overall strategy question	Accepted	4/12
how to successfully compete with a neighboring health care rehab/long term care facility under the same ownership without detracting from each other	Accepted	4/10
What is the difference between Marketing and Project Management?	Accepted	4/9
Where do I find independent contractors or sales agents to sell our IT application development services?	Accepted	4/9
A company name is also the brand.	Accepted	4/9
Leverage Marketing	Accepted	4/8
are high impact visuals really that effective?	Accepted	4/8
package design	Accepted	4/8
How long should it take to write a press release?	Accepted	4/7
Marketing insurance related products	Accepted	4/5
How to reach out to High Networth Individuals	Accepted	4/5
branding questionnaire	Accepted	4/2
marketing tools	Accepted	4/1
Brand Rationalisation	Accepted	3/30
Designing Messages to change or affect beliefs	Accepted	3/30
Are trade fairs still up to date as b2b-marketing instruments?	Accepted	3/30
NEED MOST EFFECTIVE MARKET FOR HEALTH PRODUCTS	Accepted	3/25
Trade Show analysis	Accepted	3/25
Where can I find a simple "cut and paste" marketing plan template?	Accepted	3/24
What does the word "URBAN" mean?	Accepted	3/23
Relevant Trade Associations/Events To Showcase Automotive Advertising Research	Accepted	3/22
How to Present a Marketing Proposal to a Friend, Neighbor, or Family Member	Accepted	3/22
promotional strategy	Accepted	3/20
Branding Sounding Board	Accepted	3/19
Use of Symbols in Logos	Accepted	3/19
Unique high end startup business looking for info on strategy/marketing	Accepted	3/8
How do I do a SWOT analysis?	Accepted	3/1

Responses from JBtron [back to top]
Question Title	Status	Date
Need URL for medicine and pharma e-commerce site	Closed	4/1
I'm starting a Residential Cleaning Business.	Closed	11/2
Naming convention challenge for ASP	Closed	7/11
	Closed	8/13
BRAINSTORMING FOR THE PERFECT TAGLINE	Closed	10/3
The Other Side of Brand Ambassadors!!	Closed	5/8
Product Name for Brown Rice Porridge?	Closed	4/10
RSS Feeds: Aging Population Information	Closed	2/28
brand erosion & promotional offers.	Closed	2/6
woman´s clothes brasilian shop - Need elegant name	Closed	2/2
Accurate, affordable online ad tracking?	Closed	1/31
Power Point Presentation	Closed	1/31
Individual Prod. Names for Sm. Med. Lg Boat Sys.	Closed	1/25
University Book Store - Cheap Advertising Ideas	Closed	1/25
Need help with positioning/branding a new venture	Closed	1/19
cartoon name	Closed	6/23
Need suggestions on a computer recycling business	Closed	6/11
logo as a transmitter of commercial western cultu	Closed	5/28
Guidlines for organisational Brand Building	Closed	5/19
How can promote a whisky with a small budget?	Closed	5/17
How to offer Value proposition in a generic market	Closed	5/16
Looking for Positioning my new perfume brand	Closed	5/14
When building a strong brand, time vs money?	Closed	5/5
Pig slogan for Real Estate/Mortgage PRofessional	Closed	5/5
How to brief a client?	Closed	4/26
global brand	Closed	4/10
Lucky Strike Reaction to Indirect Competitiors	Closed	4/7
new product development	Closed	4/2
ideal frequency for brain storming session	Closed	4/2
Database marketing turned 1 to 1 relationship?	Closed	3/30
Company Name	Closed	3/29
HOSTING A SUBWAY EATING CONTEST	Closed	3/29
how to create interesting website messages	Closed	3/29
How to introduce new advertising medium?	Closed	3/28
Positioning of a Boutique	Closed	3/27
How can doctors do their branding and why is it imp	Closed	3/25
Suggested Companies for Rented Email List Service	Closed	3/21
what are effective brand strategies	Closed	3/16
Costs for brand research and testing surveys	Closed	3/15
how would you analyse david Becham brand	Closed	3/12
Web analyser and customer behavior model:	Closed	3/10
New Music Product Seeks Help with Branding/Launch	Closed	3/7
"Typical Functioning and Structure of an Ad Agency	Closed	3/7
marketing strategies for the energy industry	Closed	2/21
I need a brand name for canned product	Closed	2/17
Brandname for Project Management services	Closed	2/17
i want to market my project	Closed	2/17
Island seeking Internet speakers to educate locals	Closed	2/15
Logic behind Strategy needed for Billboards	Closed	2/15
Help me to get a job	Closed	2/15
Marketing Throughout the Organization	Closed	2/8
Brand name needed	Closed	2/5
brandpositioningqof fmcg goods	Closed	2/2
Punchline for Biometrics based Time Attendance Sys	Closed	2/1
Effective communication of new product offerings	Closed	1/19
US Economy Transportation-Based Percentage	Closed	1/18
Customers as shareholders	Closed	1/12
How to defeat problems of product parity in brands	Closed	1/10
How do I promote florist biz to the wealthy crowd?	Closed	1/7
Where do you start when re-branding a company?	Closed	1/7
What is better? Media buyer or representative?	Closed	1/5
Branding strategy sample	Closed	1/5
branding	Closed	1/4
need tagline for a financial analysis user conf.	Closed	1/3
Company Position	Closed	12/22
Branding implementation	Closed	11/28
Packaging Design for Point of Sale	Closed	11/25
From Mass market to premium product	Closed	11/25
Brand decision strategies	Closed	11/22
Sample Brand Strategies	Closed	11/17
University Branding	Closed	11/10
Country Branding	Closed	11/3
Re branding questions	Closed	11/2
metrics for brand retention ( forbrands in movies)	Closed	10/16
Brand Change to customer - how do I communicate?	Closed	10/15
Tradeshow Marketing	Closed	10/11
To all real brand experts	Closed	10/11
Moving onwards into Entertainment marketing	Closed	10/11
Anyone watching The Apprenctice?	Closed	10/4
Media Buying Guide	Closed	9/29
Getting the most bang from the event buck	Closed	9/25
Help with children's product name and tagline	Closed	9/23
Consulting Agreements	Closed	9/22
Marcom seminar	Closed	9/21
M&S organisation structure for a new buisiness	Closed	9/21
A List of "Greatest B2B Headlines"?	Closed	9/15
Loyalty for Shopping Malls	Closed	9/7
Wizard(?) of ads and December ad spending	Closed	8/20
Functional Beverage Market	Closed	8/20
category killers:branding an all 1st class airline	Closed	8/19
A list of each color and what feeling it evokes?	Closed	8/18
How to do and what kind of direct marketing is the best to use in insurance business..?	Closed	8/17
Can a consumer really think this way?	Closed	8/13
how does marketing benefit customers businesses and society?	Closed	8/8
Who's for hire here?	Closed	8/7
Probate Lawyer - How to Attract Probate Cases?	Closed	8/4
Reaching Wholesale Buyers	Closed	8/3
How to write a creative plan	Closed	8/2
why engage in executive branding	Closed	7/28
Tranfering Client Information From the Current Database to a New Database	Closed	7/26
top Ten sponsorships for american soccer	Closed	7/26
Why aren't more people marketing on Blogs?	Closed	7/26
KHE Rules of Play - for Your Feedback	Closed	7/16
Consumer marketing averages	Closed	7/14
We are interviewing Marketing Firms for a small but focused marketing project.	Closed	7/14
Website Metrics	Closed	7/13
usage of articles	Closed	7/13
where do I find a Guinness certificate?	Closed	7/13
advertising strategy help	Closed	7/12
Methods of Promotion on Russian Market	Closed	7/12
Name My Interactive Agency	Closed	7/8
Legal Options: Collecting Lost Software Revenues	Closed	7/8
What are the impact on a business of a good segmentation implmentation (revenus incresing vs cost ) in %	Closed	7/8
What else could Cadbury do?	Closed	7/7
classified ad query	Closed	7/7
Can a marketing budget be calculated based on Lifetime Customer Value?	Closed	7/7
role of brand mnemonic in marketing	Closed	7/4
Venta de servicios de cobranzas	Closed	7/1
What is the best way to approach editors to publish an article?	Closed	6/30
Email marketing strategy & cost/benefits for charities	Closed	6/30
Non-fat chocholate branding and promo. New product on the market!	Closed	6/29
AGENCY BUYS?	Closed	6/26
How to measure the advertising effectiveness?	Closed	6/25
Tagline help needed	Closed	6/22
Launching online magazine / entertainment portal	Closed	6/22
What if there is a lot of competition in your area?	Closed	6/21
I am Stuck and Can't Come Up With A Good Tagline! Help Please!!!	Closed	6/18
Dilution of Brand equity due to retailer's display	Closed	6/17
Promote Job/Event Postings on Website	Closed	6/11
Coke and Pepsi	Closed	6/10
Examples of the worst marketing advertising cases in US?	Closed	6/9
Difference between a regular brand name of a product and a corporate brand name.	Closed	6/9
Website Feasibility Study - Scope of Work	Closed	6/6
CELEBRITY ENDORSEMENT-HOW TO MEASURE THE RISK	Closed	5/21
Rebranding	Closed	5/19
How to Attract Top-Tier Decision Makers to a Sunset Cruise?	Closed	5/11
SWOT, PEST, BCG, ANSOFF AND PRODUCT LIFE CYCLE Analysis for SONY	Closed	5/10
A Tagline for a Newly Amalgamated Town	Closed	5/7
Promotional activities	Closed	5/6
Where can I find guidlines for on-line banner ad rates	Closed	4/28
Stop Signs on packaging	Closed	4/27
on line registration flow	Closed	4/27
How to assess global markets for penetration opportunities?	Closed	4/27
Marketing/Promoting Gay Night	Closed	4/22
branding / sub-brand names for mobike upgrade.	Closed	4/20
which strategies are there?	Closed	4/19
Brandnaming a product	Closed	4/16
Market Research - Pharma Industry & Long-term Care Providers	Closed	4/15
Pricing strategy dilemma	Closed	4/14
Client Valuation	Closed	4/14
Brand Health Track- Ad Vs Category based probing approach	Closed	4/14
Virgin Portfolio	Closed	4/13
celebrity endorsement evaluation	Closed	4/13
Which name best brand a natural gas company?	Closed	4/13
Strategy to market Software products and services in the US	Closed	4/13
Branding is a sheer waste of time and business resources. Discuss.	Closed	4/8
Marketing Strategy	Closed	3/31
Marketing Resource Management (MRM) Software	Closed	3/29
BRANDING A MORTGAGE BANKER	Closed	3/28
Creative Advertising Ideas	Closed	3/25
Need a branding firm referral	Closed	3/24
Where can I find out how to contact Kiosk Owner/Operators?	Closed	1/31

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