MarketingProfs Knowledge Exchange : Michele

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COMMUNITY NAME	Michele
Name	Michele Sohn
Email Address
MarketingProfs Member Since	February 4, 2004
Company	Confluence: strategy and research
Web Site	http://www.confluence.co.za
Occupation	Brand and business strategist

Bio	With the unique combination of a degree in Fine Arts and an MBA, Michele combines original creative thinking and analytical business discipline to create brand and business strategies that work. Her clients include large and medium sized businesses, located in South Africa and abroad. Global clients clearly benefit from professional consulting fees at affordable rates. Michele is also a director of Confluence Digital Research, an Internet based marketing and market research agency. You can find out more about Confluence at www.confluence.co.za. See my profile in Know-How News.

Total Questions Asked	14
Total Questions Participated	665
Total Answers Accepted	497
Expert Points: Cumulative Total	36085

Question History | Accepted Answer History | Response History

Questions by Michele [back to top]
Question Title	Status	Date
Ethical consumerism: the implications for business	Closed	3/1
What strategy books would you buy?	Closed	2/6
Help name an empowerment investment company	Closed	2/6
For grammar pedants: do we comply with or to?	Closed	1/17
Help name a collection of writing about women	Closed	12/10
Website review: www.raindrain.co.za	Closed	10/22
Famous brand name blunders	Closed	9/28
Sports sponsorship: Kung Fu	Closed	7/4
Ethics and morals	Closed	6/24
Website design feedback	Closed	6/17

Accepted Answers from Michele [back to top]
Question Title	Status	Date
Setting Spreadsheets to Music for Marketing	Accepted	10/5
What's Better/Worse Than	Accepted	9/29
Catchy Tagline needed for Natural Gas choices	Accepted	9/23
New Brand Name for A consulting firm	Accepted	6/23
Selling Real Estate Far from Location - How?	Accepted	6/14
Paintball industry survey	Accepted	11/30
Starting an marketing consulting service	Accepted	11/30
I need a survey method without using Questionnaire	Accepted	11/28
Cleaning Stoves Start-up Marketing Plan	Accepted	11/28
Help with Company Name and Tagline please!	Accepted	11/28
are banners pull or push marketing?	Accepted	11/12
Tagline for internet consultancy biz	Accepted	10/30
my client is a cement brand. i ned line for caring	Accepted	10/29
Creating Awareness For A Car Wash	Accepted	10/27
How often should you update or change your site?	Accepted	10/27
Pharma Marketing - how to prepare oneself	Accepted	10/27
Fun tagline that will appeal to masses	Accepted	10/23
Name for Financial Advisory Services Company	Accepted	10/13
Below-the-line marketing how relevant is it?	Accepted	10/12
I need a name for my Outdoor Hunting/Fishing Store	Accepted	10/11
WANTED:hiP name for a restaurant cafe pub BY E SEA	Accepted	10/9
10,000 points up for grabs	Accepted	10/4
high level Value Proposition	Accepted	10/4
Which Logo should we use?	Accepted	8/8
I would like to find out from the experts on how I	Accepted	8/8
Combined Consulting/Software Product	Accepted	5/11
Help needed naming and branding a VC services co.	Accepted	5/10
Top Ten Marketing Gurus of All Time!	Accepted	5/6
GETTING MARRIED	Accepted	5/5
Endorser Brand-What are examples.	Accepted	5/4
brand terrorism	Accepted	5/4
Tagline for Dancewear Store	Accepted	5/4
branding versus postioning	Accepted	5/2
Going rate to conduct customer service surveys?	Accepted	5/2
Constructs and Hypotheses	Accepted	5/2
Any suggestions on topic for my doctoral thesis?	Accepted	5/1
Thoughts on this website?	Accepted	4/22
"KFC" or "Kentucky Fried Chicken"?	Accepted	4/21
I need help making my ad on my car catchy	Accepted	4/20
Would taking a sales job...	Accepted	4/20
My difficult problem!	Accepted	4/19
How good is marketing practice in SA	Accepted	4/9
how do pressure groups react to unethical behaviou	Accepted	4/8
How are medical products different from others?	Accepted	4/3
name changing process	Accepted	3/31
Need Tagline for eBusiness corp	Accepted	3/18
Company Name help needed.	Accepted	3/18
How did you benefit from ideas in this forum	Accepted	3/17
Do you think our direct email partner stuffed up?	Accepted	3/14
What's the big deal with Customer Message Mgmt?	Accepted	3/14
Frozen Chicken. I need a brand name	Accepted	3/14
Internet use by demographic	Accepted	3/14
music for a product unveiling	Accepted	3/13
Feedback on new website	Accepted	3/10
OB Instruments for Customer Behaviour	Accepted	3/9
Software for branding research	Accepted	3/9
Trends in Mr Price South Africa	Accepted	3/9
New company and our new website	Accepted	3/2
How can a freelance writer site get conversions?	Accepted	2/25
Relocating offices ,looking for a tag line	Accepted	2/24
Launching a product or service	Accepted	2/24
Case Studies on Community Building?	Accepted	2/22
A small request	Accepted	2/22
HOW TO MANAGE MY TIMETABLE FOR THE PROJECT?	Accepted	2/19
Name and Tagline for web advertising...	Accepted	2/18
Stating the Obvious!!!	Accepted	2/16
TM for an online product	Accepted	2/16
Globilization	Accepted	2/16
How can I design onlinen forms free	Accepted	2/11
Recommendations for updating a small DB	Accepted	2/10
archetypes and branding, any real time experience?	Accepted	2/10
i wish i was creative...	Accepted	2/10
restrictions on charitable donations for incentive	Accepted	2/8
Innovative Marketing Ideas - New brand, old school	Accepted	2/8
Branding and Services	Accepted	2/7
Business Case/ Value Proposition for Bank in India	Accepted	2/7
difference between brand recall & brand preference	Accepted	2/5
What's SRyan's domain name worth?	Accepted	2/4
Viable to purchase an agency with two big accounts	Accepted	2/2
Selling books and theories	Accepted	2/2
Which is best name for new site?	Accepted	2/2
The cost of opening an emarketing res/h co.?	Accepted	2/2
Invited critics	Accepted	2/1
How do I confront a coworker? What should I do?	Accepted	2/1
Paint Doctor Needs Tag Line	Accepted	1/30
what does BTL stand for?	Accepted	1/30
Ethics of pricing & buying	Accepted	1/28
Need new look for Web site, plus critique of old	Accepted	1/25
Can a restaurant menu be copyrighted?	Accepted	1/25
Where is the book on consumer rights?	Accepted	1/24
Re-branding	Accepted	1/23
Followup question - ezProbate or OnlineProbate	Accepted	1/19
international market research	Accepted	1/19
tagline suitable for a 4* hotel	Accepted	1/19
Marketing questions/website critique	Accepted	1/17
A tagline for Human Rights...	Accepted	1/17
New Name and Tagline Needed to Reflect Uniqueness	Accepted	1/16
What is The most important MR International events	Accepted	1/9
Most successful trade show giveaways	Accepted	1/7
Help name our new golf club restaurant!	Accepted	1/6
Critique My Pakhtun Website, Please	Accepted	1/6
How to run my first focus group	Accepted	1/6
What are the different ways of decision making?	Accepted	1/6
Opinions and advice on a New Brand Equity measure	Accepted	1/6
"What I would GIVE"...what's yours?	Accepted	12/31
A brilliant NFP idea (damn it) ... now what?	Accepted	12/31
Need to brand adult clothing line	Accepted	12/31
10 beta testers needed for e-crm/e-mkg service	Accepted	12/27
positionning of Michelin vs. Bridgestone in world	Accepted	12/21
Brand Positioning for Charity group -	Accepted	12/20
Non profit section in know-how exchange ?	Accepted	12/20
Marketing Research Case Studies	Accepted	12/18
Tag Line for Newly Formed Build Renovation Company	Accepted	12/17
How do you take Al Bundy out of retail shoe sales?	Accepted	12/16
interview	Accepted	12/16
Getting paid by business clients online	Accepted	12/16
And the 49% come here!	Accepted	12/15
Needed:Tagline for environmentally safe boat paint	Accepted	12/13
Marketing Consultant Rates?	Accepted	12/12
Promotion of New Technology to Edible Oil Refiners	Accepted	12/12
Low Cost Airlines - Does CRM Relate?	Accepted	12/9
Measuring Productivity of Staff	Accepted	12/7
Best and Worst comes back again (one last time)!	Accepted	12/7
Outdoor Advertising with dual colors branding vs..	Accepted	12/6
Take a second look -- remodeling website	Accepted	12/3
Brief to Market Research company	Accepted	12/2
Why has McDonald's had such marketing success?	Accepted	11/30
I need a tagline name - progeny	Accepted	11/29
HELP!!! How do i decide?	Accepted	11/28
how to create an attractive technical presentation	Accepted	11/24
Stereotyped Terminology or Transparent Marketing	Accepted	11/23
For Women's Eyes Only	Accepted	11/23
CRANBERRY SAUCE...( ( (What's yours?) ) )	Accepted	11/22
effect of service marketing mix on cust.satisfact	Accepted	11/21
Organizational Theory - PErformance Cultures	Accepted	11/19
How would you Market to "Impact Women"	Accepted	11/17
advertising plan	Accepted	11/17
teenage attitude and skin care research	Accepted	11/16
"HOT" 48 hours—What can we learn from Tele - Evangelist?	Accepted	11/16
Branding Awareness Depth Interview Questionnaire	Accepted	11/12
Marketing a Community bank	Accepted	11/11
ETHICS AND SOCIAL RESPONSIBILITY	Accepted	11/10
Advertising @ competitors expense	Accepted	11/9
The Best and Worst marketing ideas	Accepted	11/9
b2b market research - this is killing me	Accepted	11/8
What is America's Brand?	Accepted	11/8
Who's the #1 businessman of the 20th century?	Accepted	11/8
Capz 'n' Tabzs-Chemists & Druggists	Accepted	11/6
black and white marketing	Accepted	11/5
i have report about marketing analysis,	Accepted	11/3
Big Idea/Creativity Important in Advertising - y/n?	Accepted	11/2
The Value of Blogs	Accepted	11/2
marketing concerns of small business owners	Accepted	11/2
Market Analysis of Event Planning Industry	Accepted	11/2
Quick and easy question	Accepted	10/26
How to start a marketing consultancy company?	Accepted	10/23
What is Strategic Planning?	Accepted	10/23
Finding an Entry Level Marketing Research Job	Accepted	10/22
Online Reputation Systems: Speculate with me...	Accepted	10/22
who are the top marketing guru in North America?	Accepted	10/22
Most Critical Phases in Business Life-Cycle?	Accepted	10/22
Your Ideal Marketing Strategy Process: Part 2	Accepted	10/21
Opportunities & risks for a global brand?	Accepted	10/21
What are we doing wrong with our site?	Accepted	10/20
Whoops ... forgot the bio. Sorreeee......	Accepted	10/20
Brand Activation: Theory and Practice	Accepted	10/20
role of ethical & moral behaviour in business	Accepted	10/18
retention of professional staff in today's world	Accepted	10/16
Format or template for writing a book review	Accepted	10/15
Positioning vs. Tag Lines	Accepted	10/14
Tagline Troubles - German company in U.S.	Accepted	10/14
Marketing Indie Musician	Accepted	10/14
Are there any resources on the web to help me.....	Accepted	10/12
Marketing Public Transit	Accepted	10/7
PR Plan for F&B services	Accepted	10/7
New 501(c)(3) Marketing Strategy Help Needed	Accepted	10/6
Struggling with ideas for B2B tagline.	Accepted	10/5
Subliminal (3000 Points) Advertising	Accepted	10/1
Identify a Marketing Research Problem	Accepted	9/30
targets, named?	Accepted	9/29
Need help with conference title	Accepted	9/29
Different website... different approach	Accepted	9/29
Break in Career + Many Employers	Accepted	9/29
Food Donations for Charity	Accepted	9/28
identifying touchpoints	Accepted	9/28
a nation branding program	Accepted	9/28
Web Site Critique	Accepted	9/27
Banner ads: Homework vs. Network	Accepted	9/27
Business Analyst Vs. Mkting Analyst Vs. Mkt Dir.	Accepted	9/27
Market size survey sample size	Accepted	9/24
Other Sales and/or Marketing Forums on the Web?	Accepted	9/24
strategic analysis of identity of smirnoff brand	Accepted	9/23
Best Practices for services marketing	Accepted	9/23
Anyone have example/template of branding survey?	Accepted	9/23
Online Thought Leadership Campaign - NEED IDEAS	Accepted	9/21
Value Proposition	Accepted	9/19
Is it OK to "borrow" Someone's Recommendations?	Accepted	9/19
how to measure customer value quantitatively	Accepted	9/18
LinkedIn for Networking?	Accepted	9/17
Monitoring promotions in-store	Accepted	9/17
Help.. I'm out of ideas (how to handle it?)!!	Accepted	9/16
lifestyle of a target market	Accepted	9/16
What Marketing Businesses are Growing the Fastest	Accepted	9/15
advantages and disadvantages of global branding	Accepted	9/14
Tech student wonders where to start?	Accepted	9/13
Affects of Advertising	Accepted	9/11
Market Research Tools	Accepted	9/10
Learnings from the Past	Accepted	9/8
Your web feedback for SRyan, please...	Accepted	9/5
Applying best practice data warehousing to marketing	Accepted	8/10
Tag Line Help!	Accepted	8/10
Outsourcing Administrative Support Services over WEB	Accepted	8/9
Measuring advertising efforts	Accepted	8/7
Who's for hire here?	Accepted	8/7
Social marketing: cosmetics or changing way business is done?	Accepted	8/2
Most Important support function in Marketing...	Accepted	8/1
perceived quality and its determinants	Accepted	7/30
Violation of International Contract....	Accepted	7/22
Tips for Searching KHE Questions	Accepted	7/18
Through-the-line Communication	Accepted	7/16
High Involvement and Low Involvement Products.	Accepted	7/9
How do I get prospective customers to take my survey?	Accepted	7/9
In need of very cheap ideas to promote quality bath and candle products.	Accepted	7/8
Legal Options: Collecting Lost Software Revenues	Accepted	7/8
HELP I NEED SOME ADIVICE ABOUT MY SUBJECT CHOICE	Accepted	7/8
Marketing an Equity Offer Seeking Venture Capital	Accepted	7/8
Web site design - Copy First? Or Look-and-Feel First?	Accepted	7/7
Sampling Issues in Market research	Accepted	7/7
The Hot Poop - Volume I, Issue-01	Accepted	7/6
What are the books, and Who are the authors that get you AMPED to be in the field of Business?	Accepted	7/6
how do we obtain a list of law firms and URLs to offer them web development and IT outsourcing services?	Accepted	7/3
Wanted: examples of great financial services web sites	Accepted	7/2
I am a marketing professional and I've studied law. How can I integrate both fields?	Accepted	7/2
The name of a Japanese management system	Accepted	7/2
Billboards versus Identification signs	Accepted	7/2
Help with Tag line or slogan	Accepted	6/30
marketing plan template	Accepted	6/30
What do you like to see in a Marketing Website?	Accepted	6/30
What is your favorite question?	Accepted	6/30
Non-fat chocholate branding and promo. New product on the market!	Accepted	6/29
How to stop Newsletters from being filtered out by Spambots	Accepted	6/24
Email Response to a Customer's Request for Information	Accepted	6/24
Online Banking, where can I get case studies and information regarding the marketing of an Online Bank	Accepted	6/23
NONPROFIT PR AND PARTNERSHIP MARKETING STRATEGIES?	Accepted	6/23
Need Advice on launching a new online marketing and communications concept	Accepted	6/23
Need a good model (diagram) for web-based campaign management (flow)	Accepted	6/23
How to design an IT Newsletter	Accepted	6/23
E-marketing	Accepted	6/23
Market research based on taste	Accepted	6/22
Please Critique My Site	Accepted	6/22
ARE ADVERTISERS FAILING THE ETHNIC COMMUNITY WITH REGARD TO THE COSMETICS INDUSTRY?	Accepted	6/22
Concise Marketing Assessment and Plan	Accepted	6/22
How do i begin branding a yogurt parlour which sells a variety of other icecream products.	Accepted	6/21
As a consumer would you be more likely to buy from a wevsite displaying the TRUSTe seal and logo than from a competing website without the TRUSTe affiliation?	Accepted	6/21
what are the advantages and disadvantages of e-marketers creating fast-loading, low-graphics versions of their websites to accommodate slower connection speeds in emerging economies?	Accepted	6/21
Can I have the sample of awareness survey or questionaire?	Accepted	6/20
Anyone willing to share some great marketing ideas??	Accepted	6/20
how to measure marketing excellence?	Accepted	6/20
Innovative marketing & promotional event to boost sales & tap mkt potential	Accepted	6/19
Subject line - can you recommend improvements?	Accepted	6/19
Validating Brand Awareness	Accepted	6/18
How does a mid career professional transition to marketing?	Accepted	6/18
Which method is the most effective for marketing Hip Hop music?	Accepted	6/17
What experiences have you had with MPM? Have MPM programs helped increase your marketing budgets?	Accepted	6/17
What's the best way of testing a web site with customers?	Accepted	6/16
reaching newly moved / about to move businesses	Accepted	6/16
How much does it cost to develop a print ad?	Accepted	6/16
how to conduct an effective brainstorming sessions	Accepted	6/16
Usability feedback	Accepted	6/15
Experts of KHE: Define Marketing	Accepted	6/15
Improving marketing research and analysis skills	Accepted	6/15
Branding- I am working on an MBa topic on Branding of services and the question is why would one want to look at branding of services. This is across the services	Accepted	6/15
Michael Porter's Five Forces Model	Accepted	6/14
We are looking for expert technology copywriter for a project	Accepted	6/14
Do have some information about the danger of kid marketing ?	Accepted	6/14
B2B vs B2C, Ethical Issues	Accepted	6/14
Damage Control!! Urgent!!!	Accepted	6/13
Competitor's analysis variants	Accepted	6/13
Is there any forum where exporters from asia and importers of USA,Europe.. discuss.	Accepted	6/13
Differences between generic accounting, manufacturing systems and ERP systems?	Accepted	6/13
Differences between product and service marketing	Accepted	6/12
How can I conduct accurate and relevant online research?	Accepted	6/12
Dilemma in Restaurant Positioning	Accepted	6/11
kick starting a service	Accepted	6/11
Young and Confused! Need career advice please unique circumstances...	Accepted	6/11
Classic marketing textbooks?	Accepted	6/8
Gaining media interest for product launch or story.	Accepted	6/8
Software for marketing to self-publish collateral to sales teams	Accepted	6/7
Anyone offshore marketing functions?	Accepted	6/7
Wan't to know everything about OEM!	Accepted	6/7
Just for fun	Accepted	6/6
Website Feasibility Study - Scope of Work	Accepted	6/6
how can i convince a large company for co branding ?	Accepted	6/6
how do you learn about marketing?	Accepted	6/5
how identify market attractiveness	Accepted	6/5
Why marketing mix?	Accepted	6/5
Taxonomy/structure of the marketing industry	Accepted	6/5
Branding for medical in the plastic surgery industry..how important is it?	Accepted	6/5
The non-visual elements of branding	Accepted	6/3
how do I encourage people to save their money to a certain bank?	Accepted	6/3
Manufacturing Company's Upsell and Crossell Opportunities	Accepted	6/3
WHERE DO I GET LISTS OF NAMES AND ADDRESSES OF 'A' AND 'B' QUALITY HOMES (HOMES WITH HIGHER DISPOSABLE INCOME) FOR A MAILSHOT?	Accepted	6/3
How do I gauge demand of a genre of music in another country	Accepted	6/3
direct selling	Accepted	6/3
B2B Offers that Work	Accepted	6/2
please recommend a proposal software template for a small business	Accepted	6/2
I have no experience. Where is the best place to start?	Accepted	6/2
How do I increase traffic to my site?	Accepted	6/2
Can a Copywriter make a marketing strategy?	Accepted	6/2
Marketing agency - need to go for a niche?	Accepted	6/2
Propose a promotional strategy for each sector (e.g. Male Fragrance)	Accepted	6/1
What does my web site say to you?	Accepted	6/1
What is the best approach to creating a Market Research brief for an agency when conducting B to B research ?	Accepted	6/1
Help?! How do I get the foodies to become fundies?	Accepted	6/1
"Internal Marketing" thesis question?	Accepted	6/1
any practical ideas on how to establish a company's brand values?	Accepted	6/1
Is there a software package that will take you step by step through a Brand strategic plan?	Accepted	5/31
delphi method	Accepted	5/30
Information on the most successful Customer value propositions in the financial services industry	Accepted	5/29
How valuable can a brand ambassador be to an entertainment and theme park e.g Waterworld	Accepted	5/29
How to Market B2B Directory	Accepted	5/28
Wanted - Web Design Company With Understanding of Innovation & Desire for $200K	Accepted	5/26
Doing the basics right	Accepted	5/24
What Colors Should I Use In an E-Shoping Website that makes all Vistors need to buy my Products &to dazzled them?	Accepted	5/23
EXPLORING THE ROLE OF INFORMATION TECHNOLOGY AS A DRIVER FOR COMPETITIVE ADVANTAGE, EXPLAIN THE RELATIONSHIP BETWEEN INFORMATION SYSTEMS AND STRATEGIC POSITIONING.	Accepted	5/20
Conjoint analysis tool	Accepted	5/20
Any ideas on an investigation topic I can conduct a dissertation on?	Accepted	5/20
Launching a furniture store	Accepted	5/20
Public Sector Marketing	Accepted	5/19
Unilever just spent £7 mill on rebranding. We always hear about multi million rebranding programs but what is the money typically spent ON?	Accepted	5/19
Hard copy or e-mail?	Accepted	5/19
Questions to ask on Cause-related Marketing in focus group whilst trying to look at consumers ethical motivations behind the ideas	Accepted	5/18
Working with cheap and wishy washy clients	Accepted	5/10
Marketing Real Estate	Accepted	5/10
Does anyone have any templates how to evaluate an advertising agency?	Accepted	5/7
advt design for a new 2-wheeler model.	Accepted	5/6
¿which are the most difficult questions for a Marketer?	Accepted	5/4
Nonprofit Market Segmentation	Accepted	4/29
Nonprofit Market Research	Accepted	4/29
Explain with examples the marketing problems a marketer can experience in the absence of consumer behaviour information	Accepted	4/29
What are persuasive ways to ask clients' permission to disclose their names on our client list?	Accepted	4/28
How do you move from direct marketing to end-users, to marketing through the channel?	Accepted	4/28
A marketing professional wants a new start in an advertising agency.	Accepted	4/27
How to present company as a rock-solid player in for the long haul, specifically through print media.	Accepted	4/27
Marketing oneself within an organization.	Accepted	4/27
Im a Realtor and I need help concerning e-mail replies	Accepted	4/26
Is it legal or just wrong to go directly after your competitor?	Accepted	4/19
technical style guide	Accepted	4/19
which strategies are there?	Accepted	4/19
flavors and fragrance sector	Accepted	4/18
Tracking marketing activities	Accepted	4/16
umbrella brands' criterias for mass communication	Accepted	4/16
Research & Analysis: What questions should I ask and How should I present my research and Strategy to Upper Mgmt?	Accepted	4/16
Word of mouth and customer evangelism	Accepted	4/16
Brandnaming a product	Accepted	4/16
Customer Feedback	Accepted	4/15
NEED AN ADVERT	Accepted	4/14
Magazine ad - Your honest critique requested	Accepted	4/13
What should Executive Secretaries know about writing?	Accepted	4/11
Customer Profiles	Accepted	4/10
OPENING A NEW SHOP	Accepted	4/9
What is the difference between Marketing and Project Management?	Accepted	4/9
What is Marketing?	Accepted	4/9
A company name is also the brand.	Accepted	4/9
eye movements	Accepted	4/8
How long should it take to write a press release?	Accepted	4/7
Survey About Charitable Contributions	Accepted	4/7
a marketing plan for the product-contraceptive pills	Accepted	4/7
African Marketing	Accepted	4/6
Teens, and more specifically, Tweens Marketing Resources	Accepted	4/6
What is grassroots marketing ? thanks a lot.	Accepted	4/6
New ads tied to the Marketingprofs.com Newsletter?	Accepted	4/5
How to reach out to High Networth Individuals	Accepted	4/5
What is DPS?	Accepted	4/4
Browser Tool bar marketing - herd instinct or effective.	Accepted	4/4
How to manage a sales team?	Accepted	4/3
SOEs to learn how to look for contracts! IN IRAQ!!!	Accepted	4/2
What kind of program would you suggest for a small electric monopoly utility company looking to offer consultancy services in the implementation of geographic information systems?	Accepted	4/2
branding questionnaire	Accepted	4/2
good riddle	Accepted	4/2
good joke	Accepted	4/2
how to conduct a concise market reseach and analysis	Accepted	4/2
Dead Sea Beauty Products ( Marketing Strategy )	Accepted	4/1
Siemens Spain SWOT	Accepted	3/31
Innovative methods of promoting a consultancy	Accepted	3/31
Software to graph a position map?	Accepted	3/30
I need questions to all these answers.	Accepted	3/29
Branding of Cities	Accepted	3/29
New Rating System	Accepted	3/29
How can I sell a typical brasilian desert in your country?	Accepted	3/29
How to do customer analysis or research for luxury products	Accepted	3/27
I work with an ingredient brand. Is there a rule of thumb or are there articles that could tell me that for each additional promotional dollar I spend, how it can impact sales.	Accepted	3/26
how best to market small kitchen appliances (mixers, juicers, food dehydrators, bread machines, grain mills, pressure cookers online	Accepted	3/26
Marketing for foster care agency	Accepted	3/26
Retirement . . .ugh. Not for me. What should I do?	Accepted	3/26
Need a branding firm referral	Accepted	3/24
How does one develop a marketing strategy for a lodge	Accepted	3/24
retention plan	Accepted	3/23
GAP Analysis & Brand Mapping for Pubs & Nightclubs	Accepted	3/21
Changing perceptions about a product category	Accepted	3/20
Looking for Volunteer Experts for Business Planning / Marketing Planning Case Studies	Accepted	3/20
Controversial Advertising??????	Accepted	3/19
how to successfully brand a subchapter S corp and it's other entities?	Accepted	3/19
How to be a Marketing Director	Accepted	3/19
Conducting a Marketing Strategy Session for a New Service Offering	Accepted	3/19
How to get internal designers to modernize design	Accepted	3/19
Getting the Word Out About My New Virtual Assistant Practice	Accepted	3/18
List of activites to improve traffic for a grocery retailer	Accepted	3/18
Do this email sell you on the idea of... ?	Accepted	3/18
How to market a custom software development company's product which is very new to US Market	Accepted	3/18
I need to make an effective Implementation plan	Accepted	3/18
Thesis on INTERNAL BRANDING.	Accepted	3/18
strategies for marketing lighting fixtures in a relatively new industry	Accepted	3/17
Questions in a bottle	Accepted	3/17
cruise lines	Accepted	3/17
marketing services to celebrities.	Accepted	3/16
Selling ad space on a niche web site	Accepted	3/16
whats a good advertising campaign for a alcoholic cider	Accepted	3/16
Where is Asia's next growth market other than China ?	Accepted	3/15
When will US.Dollar return to the former value	Accepted	3/15
What are the most effective ways to generate new business for a hotel?	Accepted	3/14
Customer Focus	Accepted	3/14
How to Form and Market a Charity Foundation	Accepted	3/11
What are Your Favorite Books?	Accepted	3/11
Can you define product placement and how effective is it in film	Accepted	3/10
Does Personifying a Service Work? If so, how?	Accepted	3/8
Unique high end startup business looking for info on strategy/marketing	Accepted	3/8
e-enabled relationships	Accepted	3/8
conjoint analysis example	Accepted	3/8
Publishing articles about B2B Sales and Marketing – question 4 of 4	Accepted	3/6
How do I write a proposal for a pay increase?	Accepted	3/5
All-Inclusive Pricing Program	Accepted	3/5
Re-editing your answer after its submission - Yes or No?	Accepted	3/5
how to write proposals	Accepted	3/4
swot models	Accepted	3/4
Please quote your views for my next book	Accepted	3/3
How do I write a good intro letter to residential homeowners offering my products and services	Accepted	3/2
Setting Sponsorship Levels for a Nonprofit Event	Accepted	3/2
How to turn marketing into an `ROI` discipline (in analogy with 3rd Generation R&D) ?	Accepted	3/2
Google and MarketingProfs Search!	Accepted	3/2
Marketing Patent Boutique Law Firm in Midwest	Accepted	3/1
Marketing Research	Accepted	3/1
I'm in advertising... but I want to specialize Branding... where?	Accepted	2/29
Need action-oriented, detailed how-tos on testing marketing campaigns	Accepted	2/27
How to get quality business partners.	Accepted	2/27
How do you measure the effectiveness of a Marketing Mentor/Coach?	Accepted	2/27
Awakening a sleeping Government.	Accepted	2/27
Advertising channels for a bath furnishings store	Accepted	2/27
Website Question	Accepted	2/26
Event Resources for Email Marketing Conferences	Accepted	2/26
"We Don't need a web site"	Accepted	2/25
Rebranding a dying mall	Accepted	2/25
How do you know if your company is suffering from Marketing Myopia?	Accepted	2/24
Online Pricing Survey	Accepted	2/24
marketing to teens	Accepted	2/23
what is "misleading header information"?	Accepted	2/23
catchy slogan for snacks?	Accepted	2/23
Top ten goods/services purchased online by women.	Accepted	2/22
Starting Your Own Market Strategy Business - Words from the Wise	Accepted	2/22
Please Share Your KHE Success Stories	Accepted	2/21
Corporate Positioning (very urgent)	Accepted	2/21
Vendors for customer surveys?	Accepted	2/19
Making a "productivity" message truly relevant to small businesses	Accepted	2/19
Ad/PR Campaign on a Shoestring Budget	Accepted	2/19
How to do strategic planning exercise	Accepted	2/18
Marketing a free content website	Accepted	2/17
I need some help with an advertising agency ~	Accepted	2/17
How should we enter new markets?	Accepted	2/17
Publishing articles about B2B Sales and Marketing – question 2 of 4	Accepted	2/17
What is the role of music in advertising?	Accepted	2/17
Are search engines becoming extinct?	Accepted	2/16
How to calculate ROI for Catalogue Marketing?	Accepted	2/13
Looking for PPT marketing plan templates	Accepted	2/13
How do I reach new businesses?	Accepted	2/12
PR and Advertising for a psychiatric clinic	Accepted	2/11
Looking for a firm to conduct focus groups in Northern California	Accepted	2/10
Ad Awareness Research question	Accepted	2/10
Flawed Point System-Part 2	Accepted	2/9
Checklist to do Catalogue Marketing in the United Kingdom	Accepted	2/9
King of Customer Retention?	Accepted	2/9
How to market to sales and marketing execs?	Accepted	2/7
Problems with HTML	Accepted	2/6
A working ROI markering system?	Accepted	2/5
Online Usablity Testing - Vendor Needed	Accepted	2/5
Grocery Loyalty Card Results	Accepted	2/5
Builder has concerns about launching a Marketing Proposal	Accepted	2/5
How do I approach an old lost customer?!!	Accepted	2/5
Loyalty Cards programme investments+ROI	Accepted	2/5
Value Proposition Poo Poo'd	Accepted	2/5
Estate Planning Services	Accepted	2/5
Branding Strategy	Accepted	2/4
Ideas for high-impact Branding on a shoe-string budget	Accepted	2/4
Marketing a photography practice	Accepted	2/4
Need source for online survey.	Accepted	2/3
Additional networking resources for marketing professionals	Accepted	2/1
cross-functional teams/customer involvement	Accepted	1/27
What is the cost per high quality internet lead?	Accepted	1/24

Responses from Michele [back to top]
Question Title	Status	Date
Please help with suggestions for taglines.	Closed	2/16
MBA school vs "Street" school	Closed	11/28
I need a tagline for my upscale cooking school.	Closed	11/2
Save money by buying cigarettes online?	Closed	10/29
Help With CRM Prices	Closed	10/27
Looking for e-marketing speaker for Nov. event	Closed	10/13
Please provide feedback on our website. Thanks!	Closed	10/11
Feedback on some fun products.	Closed	5/4
what is the strongest hair gel in the world	Closed	5/1
New Company Name	Closed	4/13
Slogan for studio w/ great competitive advantage	Closed	4/12
I need a slogan for my new venture	Closed	4/11
retainers and how they work	Closed	4/11
Motivating Speaker Needed	Closed	4/11
Need help! Name for a Yoga Mat Spray???	Closed	3/31
Need Feedback from my New Website	Closed	3/18
"Forward to Friend" with brokered lists	Closed	3/18
website: making it better & more visible	Closed	3/18
Review and Feedback on Theater Company Web site	Closed	3/14
How do I create multi touch marketing for smll biz	Closed	3/11
New blog design: need your feedback	Closed	3/10
Where did you get those balloons?	Closed	3/1
Tag line for Arts & Cultural acedamy in India.	Closed	2/25
Need a few unique idea's for a July 4th Mailing	Closed	2/22
I need a brand name for canned product	Closed	2/17
Brandname for Project Management services	Closed	2/17
Tagline/Slogan for maintenance company	Closed	2/15
How would you tag line this pottery?	Closed	2/11
Stupid Name For An Airline	Closed	2/7
What strategy books would you buy?	Closed	2/6
Help name an empowerment investment company	Closed	2/6
Chiropractor looking for tagline	Closed	2/2
Color of Office	Closed	2/2
Real Estate Professional Needs Memorable Tag Line	Closed	1/30
Best sites for Royalty Free Images	Closed	1/27
Offshore Analytics	Closed	1/24
What makes a standard?	Closed	1/22
Bad client advice	Closed	1/17
For grammar pedants: do we comply with or to?	Closed	1/17
Stay/Go? Opp interesting $ under market value	Closed	1/17
Emarketer required for small job	Closed	1/6
Tagline for Financial Radio Show	Closed	1/5
Children's Loyalty programs	Closed	1/5
Spell Check PLEASE	Closed	1/4
I want to export olive oil, I need market data.	Closed	1/1
ALL 4,788 points to the single best answer !!!	Closed	12/31
IMPORTANT! Problem with multiple postings!	Closed	12/23
Marketing Audit?	Closed	12/23
Company Position	Closed	12/22
Debt Negotiation Service: 2 page direct mail piece	Closed	12/15
Arguments for extra communication budget city hall	Closed	12/14
We need an ad agency to help us	Closed	12/13
latest researches on brand preference analysis	Closed	12/13
Name for Specialized Web Company	Closed	12/12
TEASER CAMPAIGN DESIGN	Closed	12/10
Help name a collection of writing about women	Closed	12/10
KPI/Metrics of a TV/Radio Broadcasting Corporation	Closed	12/3
Brand Name Needed for a plastic pipe system	Closed	11/21
airline pricing strategies	Closed	11/10
Looking for tagline - travel biz	Closed	11/6
How to Get ACV for sandals?	Closed	11/6
New Resource Library is Up!	Closed	11/4
Website critique: you-niversity.com	Closed	10/25
Where do I find an email deliverability professional?	Closed	10/24
Website review: www.raindrain.co.za	Closed	10/22
Life Stage Events	Closed	10/13
Motivate an all male sales force to cooperate?	Closed	10/12
Amusement park rides - Tagline Help!	Closed	10/8
should customers drive organizational structure?	Closed	10/8
VIRUS ALERT! Read this now!	Closed	10/7
Media Buying Guide	Closed	9/29
Creating a network in Singapore .. NETWORK NEEDED!	Closed	9/29
Famous brand name blunders	Closed	9/28
Need a tagline for new 5 star city center hotel	Closed	9/27
UK Professional Services	Closed	9/24
need opinions on photographer's tagline	Closed	9/17
i need some ideas for a website/favorite software	Closed	9/14
Estimating Price Premium (2)	Closed	9/3
How to succeed entering and proving in highly saturated and price sensitive market?	Closed	8/10
customer satisfaction surveys	Closed	8/7
help with tag line	Closed	8/2
Competition is necessary for marketing to exist. Do you agree with this statement?	Closed	7/9
Name My Interactive Agency	Closed	7/8
Does anyone know where I can find information on the size of the consumer nutraceuticals market (ginseng specifically) in North America, Asia/China & Europe	Closed	7/8
Sports sponsorship: Kung Fu	Closed	7/4
How to conduct a Website Audit?	Closed	7/4
Thanks for the PR but, Can You Cut Me a Check?	Closed	7/1
What is Accenture's market position?	Closed	6/29
Autoresponder Need	Closed	6/28
Ethics and morals	Closed	6/24
LSM	Closed	6/24
Web Analytics Solutions?	Closed	6/23
HTML Newsletters - One Small Problem	Closed	6/22
Needed - Win/Loss analysis templates or questions.	Closed	6/22
Tagline help needed	Closed	6/22
Re-launching in a tough economic climate	Closed	6/19
How to make my ads more measurable?	Closed	6/19
branding of IT dept of insurance company?	Closed	6/19
Unilever & P&G	Closed	6/18
Airline Branding	Closed	6/18
Website design feedback	Closed	6/17
Brand Valuation and Brand Life Cycle	Closed	6/16
Balanced Score Card	Closed	6/16
How to calculate Life-Time Value Of Customer?	Closed	6/14
Ethics --- When to compromise?	Closed	6/14
Accelerating wireless B2B customers thru sales cycle to IMPLEMENTATION	Closed	6/14
Want to buy a ERP product company in India	Closed	6/11
What is Conjoint Analysis?	Closed	6/8
How do I submit my print ad to a company or agency?	Closed	6/7
How can i locate and contact potential investors?	Closed	6/3
Benefits of Email Branding and Marketing	Closed	6/1
customer market research	Closed	5/31
Diversifying marketing company's services	Closed	5/29
Entrepreneur: Targeting Public Service IT Decision Makers	Closed	5/27
The Best Printing Website You May Never See!	Closed	4/27
Stop Signs on packaging	Closed	4/27
Identifing top teen market brands	Closed	4/27
Assessing the effectiveness of a segmentation study	Closed	4/27
Virgin Portfolio	Closed	4/13
How To Overcome Consumers Buying Resistance?	Closed	4/10
Testimonials as a Branding Tool	Closed	4/5
trade characters	Closed	4/5
How can I improve the marketing aspect of my newly redesigned site?	Closed	4/4
How do you get retail stores to carry your products?	Closed	4/2
What kind of business letter to write?	Closed	4/1
Cleaning up Brand Complexity	Closed	3/29
what is the difference between a brand strategy, a USP, a value proposition and positioning?	Closed	3/26
Marketing within My Company	Closed	3/26
Segmentation and strategy breakpoint.	Closed	3/24
Source tracking: how to analyse ROI	Closed	3/22
Needed: Examples of "whole products"	Closed	3/19
Conversion rate from development to production license?	Closed	3/19
Site redesign or just new copy	Closed	3/17
What's the effect of MS Outlook's New "Reading Pane" Option on Email marketers?	Closed	3/16
Studies on the impact of a major brand migration	Closed	3/15
wording a letter to give heads-up that our patent was granted and that infringers be wary	Closed	3/8
How effective is "Drip-Marketing"?	Closed	3/7
Popups hurting brand image	Closed	3/4
How effective are webinars? What are some best practices around implementing webinars?	Closed	3/2
Strategic Alliance Questions of Importance	Closed	3/2
Apps for designing e-newsletters for printer-friendly format, too.	Closed	3/2
Can you get more than 13 right?	Closed	3/1
Crib sheets for marketing students	Closed	2/29
Website design that blows your hair back	Closed	2/27
How do you create an HTML email document?	Closed	2/27
What does BTL (below the line) and ATL (above the line) mean?	Closed	2/26
advertising slogans? do they hav bad taste?	Closed	2/26
How do I start expanding my company (design agency)?	Closed	2/25
How Do I Sell Branding?	Closed	2/24
Comprehensive project check lists	Closed	2/23
What is the best push-strategy to get new customers to use my product?	Closed	2/20
Principles of writing a Direct Marketing campaign.	Closed	2/18
Research on Consumer Behaviour related to Travel and Tourism	Closed	2/18
How to price a global online service, with higher pricing in some markets than others	Closed	2/18
Importance of the Web to Small Business	Closed	2/17
Publishing articles about B2B Sales and Marketing - question 1 of 4	Closed	2/15
Homecare & companionship agency - communication strategy	Closed	2/12
Expert "Branding" and Segregation - The Death of Creativity?	Closed	2/9
Distribution strategy for easy-to-produce gimmick	Closed	2/8
How should I market an art show to an affluent crowd?	Closed	2/8
Marketing an outdoor sports stadium	Closed	2/7
Flawed Point System?	Closed	2/7
Unbelievable Educational Resource	Closed	2/6
Help! I need a strategy for reaching my target market!	Closed	2/6
Getting Sales and Marketing aligned	Closed	2/5
Ideas on Conducting a Valuable Customer User Conference	Closed	2/4
What is the best way to promote an ebook that explains how to secure your PC against virus, worm and trojan attack	Closed	2/4
Measuring the value of a brand	Closed	1/28

[back to top]

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MarketingProfs Knowledge Exchange : Michele

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