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Member Profile

COMMUNITY NAME tmacb
Name Theresa Macbeth
MarketingProfs Member Since February 23, 2004
Company Boom Strategy
Web Site http://www.boomstrategy.com
Occupation Chief Strategy Officer
  
BioA marketing expert specializing in strategic planning and branding, Theresa has developed brand and marketing strategies for organizations such as The City of Winnipeg, The United Counties of Leeds & Grenville, Performance Plants, Metrix Group Inc., The Business Development Bank of Canada, Parteq Innovations (the technology transfer division of Queen's University), and many more organizations who number as some of Canada’s fastest growing companies.

A graduate of Queen’s University, Theresa has been an advisor to the City of Kingston for their Community Strategic Plan, serves as marketing strategist for SWITCH, Kingston’s Alternative Energy Cluster and chairs the Kingston Symphony Association’s annual Beat Beethoven Run.

Theresa is a sought after instructor and commentator. She has taught for the Advertising Association of Winnipeg, served as communications chair for the International Association of Business Communicators, and spoken regularly at the University of Toronto Innovations Foundation. She has been featured in numerous news and feature articles on issues related to branding and marketing and was recently nominated for the Kingston Chamber of Commerce Young Entrepreneur of the Year award.

Total Questions Asked 7
Total Questions Participated 28
Total Answers Accepted 13
Expert Points: Cumulative Total 1291


Question History | Accepted Answer History | Response History

Questions by tmacb
[back to top]
Question Title
Status
Date
Name for a research & innovation park
Closed
1/1
Announcing a company acquisition
Closed
10/26
Building strategic partnerships for referrals
Closed
12/12
Re-branding launch plan
Closed
12/11
Name for equipment designer/manufacturer
Closed
10/24
Tradeshow ideas for training consulting firm
Closed
2/21
Marketing Strategy for Animal Hospital
Closed
1/26

Accepted Answers from tmacb
[back to top]
Question Title
Status
Date
How to run a great employee recruitment campaign
Accepted
11/4
Internal Marketing Communications
Accepted
10/25
Marketing & Sales support materials
Accepted
1/9
why is branding important?
Accepted
12/4
Is a tagline required here???
Accepted
11/22
Need Phone Script for Second Phone Call Follow up
Accepted
11/7
How to manage sale system ?
Accepted
9/25
Consultative selling
Accepted
7/5
customer loyalty
Accepted
3/7
Great name for a site helping foreign investors
Accepted
3/5
Bio diesel
Accepted
3/4
Calling all Consultants!
Accepted
2/22
Tagline for an outsourcing company (software)
Accepted
2/21

Responses from tmacb
[back to top]
Question Title
Status
Date
Name for a research & innovation park
Closed
1/1
Internal Branding Tactics
Closed
11/5
Research: B-B tools for 2nd & 3rd level mgmt
Closed
10/31
Announcing a company acquisition
Closed
10/26
Building strategic partnerships for referrals
Closed
12/12
Re-branding launch plan
Closed
12/11
New Tagline for Marketing Services Company
Closed
12/10
Need Tagline for Gourmet Food Home Party Business
Closed
1/9
Need a Catchy Gourmet Food Business Name
Closed
11/24
Name for equipment designer/manufacturer
Closed
10/24
Can a good strategy wll increase the sales
Closed
7/3
why outsource marketing services?
Closed
6/10
Project Management Software Recommendations
Closed
5/3
Tradeshow ideas for training consulting firm
Closed
2/21
Marketing Strategy for Animal Hospital
Closed
1/26

   [back to top]

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