MarketingProfs Knowledge Exchange : rob

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COMMUNITY NAME	rob
Name	Rob Bennett
Email Address
MarketingProfs Member Since	October 28, 2003
Company	RB Brand + Design
Web Site	http://To come
Occupation	Strategic Branding and Design Consultant

Bio	Rob, one of KHE's leading brand strategists, most recently led the Strategic Design group for Institutional division of Deutsche Asset Management (DeAM). He developed and implemented the global visual identity and design strategy for the DeAM and helped manage branding integration issues during the 2002 purchase of Scudder Investments by Deutsche Bank. Prior to taking his position with the Institutional team, he headed up design for the DeAM's Mutual Fund and Intermediary Sales & Marketing team. In addition to his outstanding branding and strategy advice, Rob was honored with his selection as one of the first 'Hire an Expert' members. Rob is also an adjunct professor of design in the Baltimore/Washington region.

Total Questions Asked	2
Total Questions Participated	300
Total Answers Accepted	210
Expert Points: Cumulative Total	12467

Question History | Accepted Answer History | Response History

Questions by rob [back to top]
Question Title	Status	Date
Self-Employment on a Resume	Closed	2/28
Moving from design to branding (and management)	Closed	3/30

Accepted Answers from rob [back to top]
Question Title	Status	Date
Trendy name for church clothing ministry	Accepted	8/17
I HAVE THE GREATEST PRODUCT IN THE WORLD	Accepted	8/14
How to Get Your Staff Pumped During REBRANDING	Accepted	8/12
Graphic Design Company Tagline Ideas	Accepted	8/3
Name for Children's Boutique	Accepted	6/14
New Division Company Name	Accepted	6/14
Tagline for my new online bookstore	Accepted	6/10
Need marketing ideas utilizing the social web	Accepted	5/20
Name for a financial company (hedge fund)	Accepted	5/16
MARKETING A FINANCIAL PRODUCT TO YOUNG PEOPLE	Accepted	5/12
Consumer Electronics - Product Design & Dev	Accepted	5/11
Brand Name for Factory Outlet	Accepted	3/30
How to best use our marketing/ad dollars?	Accepted	3/6
Name for store: jewelry, kids, baby, cowboy	Accepted	1/28
Integrating 2 different product names	Accepted	1/28
Markets	Accepted	1/27
Logo Color Help	Accepted	1/26
new owner of 'Space Room' named and themed bar	Accepted	1/22
tagline	Accepted	10/30
Looking to Increase Visibility As a FA (for Drs.)	Accepted	10/30
healthy food	Accepted	10/27
Achieving Brand Differentiation - Real Estate Co.	Accepted	6/2
How effectively manage PR agency for results?	Accepted	6/1
Is Acquisition a Brand Extension Strategy?	Accepted	5/31
Website name for 18-35 men/womens fashion/retail	Accepted	5/27
How do you like this logo & tag line for a counsel	Accepted	5/21
name for fitness center	Accepted	3/3
Slogan for CD- telecom services	Accepted	7/3
Need name for a Cafe	Accepted	6/28
Slogan for a company event	Accepted	6/28
cover title for fashion catalog	Accepted	6/27
Require a rebrand template	Accepted	6/22
Brand Name Required for Gents Garment Store	Accepted	3/11
Naming a product/service	Accepted	1/20
Positioning, tagline for savings bank	Accepted	1/19
REALTOR needs tag line!	Accepted	9/13
Need a tagline for Web development firm	Accepted	9/12
Ideas for Promoting Water Craft Maintence Company	Accepted	9/11
New MP3 player	Accepted	9/11
career search...	Accepted	9/4
Marketing a Certified Financial Planner business	Accepted	7/2
How can I improve this sales letter?	Accepted	6/30
Non-profit branding?	Accepted	6/21
Developing strategic partners in media	Accepted	6/19
Does brand reflect service or visa-versa?	Accepted	5/3
A good story...so, why no interest?	Accepted	4/4
Traditional Branding	Accepted	3/14
Tagline ideas	Accepted	3/9
Celebrity endorsers for supermarkets	Accepted	1/30
Great business but a marketing nightmare	Accepted	1/26
Start-up Ad Agency	Accepted	1/15
Branding in Commerical RealEstate	Accepted	1/14
Good idea for a website / business?	Accepted	1/6
Fashion Expert	Accepted	1/5
Rework name/create tagline for jewelry bus. ASAP!	Accepted	12/28
how to market an unknown brand	Accepted	12/11
Deciding on a niche	Accepted	12/8
Brand Identity	Accepted	12/7
Discussion round on the sensory branding	Accepted	11/14
Are CMS the way all web sites will be built?	Accepted	11/3
When 'Targeting' gets out of hand	Accepted	10/26
most important tips to build a marketing dptmnt	Accepted	9/16
Tagline for RESTAURANT exhibition	Accepted	9/16
Need a name for an Ebay business-Sales everything	Accepted	9/15
Creating a Media Kit for a national magazine	Accepted	9/8
Transition: Branded products to endorsing brand	Accepted	9/2
Outsourcing design and creative services	Accepted	9/1
Tagline for a unique soap company	Accepted	8/26
Branding Seminar Topics Needed	Accepted	8/16
Going from VP Marketing to Consultant - Suggestion	Accepted	8/15
Please help with this logo	Accepted	8/15
Single Brand Sucesses	Accepted	8/13
Building out a Reseller Channel	Accepted	8/12
Professional Service Firms: What works best?	Accepted	8/9
Financial services to the Youth Market. Where to ?	Accepted	8/9
What exactly is a Retainer Fee?	Accepted	8/9
$$$ for TV airtime 30 sec to 30 min	Accepted	8/9
Relation between repositioning and rejuvenation	Accepted	8/8
Film Festival PR	Accepted	8/8
Should small businesses adv or do direct mktg	Accepted	8/7
Pricing strategies	Accepted	8/5
I need examples of brand savings to impress CFO's.	Accepted	8/4
Advertising for small & medium sized firms	Accepted	8/4
BRAND INFORMATION	Accepted	7/29
Direct Marketing for Insurance - Retail, Internet	Accepted	7/27
Starting an agency	Accepted	7/27
Promoting our loyalty card programme	Accepted	7/19
My Pres Won't Permit Email Campaigns. Help!	Accepted	7/15
How to create a model unifiying marketing and BSC?	Accepted	7/12
Should I copywrite a logo or brand idea?	Accepted	7/10
Characteristics of oustanding marketing department	Accepted	6/30
Help needed in selling advertising space on cars	Accepted	6/29
Brand Consultancy Firms	Accepted	6/28
Suggest a name for a new Public Relations agency	Accepted	6/25
Brand Confusion	Accepted	6/20
what strategy I must follow to enter a market	Accepted	6/18
need name for my branding project	Accepted	6/10
Lean Sales & Marketing	Accepted	6/10
Need input coming up with an eye catching slogan	Accepted	6/9
How do I get large companies to buy my Street Maga	Accepted	6/9
B2B lead gen ideas for NY and NJ areas	Accepted	6/8
How can i start up an online baby clothing line?	Accepted	6/3
Is rebranding the correct term?	Accepted	6/3
Strategy for Swiss market It asset management	Accepted	6/3
Creative ideas on promoting a casino	Accepted	6/3
Is Direct Mailing our best option?	Accepted	6/2
Do you know how ad agencies work?	Accepted	6/1
need ur help to find out a strategie for spices	Accepted	5/25
How is your satisfaction with Thai Airways?	Accepted	5/19
Change Name Back to Original?	Accepted	5/18
Distributor also manufacturers competing products	Accepted	5/16
Apple futher stratergies and current strenght weak	Accepted	5/16
What are some effective fundraising ideas?	Accepted	5/15
Hangout Name	Accepted	5/13
Flier for Prepaid Legal--ideas--direct delivery	Accepted	5/13
I need a Slogan. I'm a new Realtor.	Accepted	5/13
Web Alliance/Online Joint Venture Marketing	Accepted	5/13
Review before ad campaign	Accepted	5/12
Right course in Brand Management	Accepted	5/11
Help needed naming and branding a VC services co.	Accepted	5/10
friendly, inexpensive "point of sale" ideas needed	Accepted	5/10
How do I become a Grammar King?	Accepted	5/10
A creative department?	Accepted	5/10
How do I make the Doctors notice me?	Accepted	5/10
example of unsuccesful advertising	Accepted	5/7
Endorser Brand-What are examples.	Accepted	5/4
creative brief	Accepted	4/29
New Color for machines - need advice	Accepted	4/26
Need ideas for a logo/slogan	Accepted	4/25
Need a quick idea for flyer in the new york market	Accepted	4/20
Help needed with direct marketing mailer.	Accepted	4/19
Financial Services - Recruitment Campaign	Accepted	4/18
Step Up	Accepted	4/17
Opportunites and threats easyJet	Accepted	4/17
need a good name for kids clothing store.	Accepted	4/15
Why do we say “Thank You”? Does it really Matter?	Accepted	4/14
Conference Theme-Financial Industry	Accepted	4/7
What's the future for travel agents looking like?	Accepted	4/6
Name Suggestion!	Accepted	4/5
Starting a marketing department	Accepted	4/4
Would like a new tagline for marketing myself	Accepted	3/29
Probability of launching a new brand	Accepted	3/29
Leads for Dental Office in Metropolitan Area	Accepted	3/29
HOSTING A SUBWAY EATING CONTEST	Accepted	3/29
how to organize sales collaterals	Accepted	3/29
Ways to market organ donation to rural low income	Accepted	3/27
New ideas for foot traffic at car dealership	Accepted	3/22
How to Increase Lunch business to companies	Accepted	3/21
Inviting Advertising Agencies for pitching	Accepted	3/21
Media Strategy v's Tactics	Accepted	3/21
How to reply this odd question on outsourcing?	Accepted	3/21
Conference Follow Up	Accepted	3/21
Results from Celebrity Spokesperson Campaign	Accepted	3/15
logo designing	Accepted	3/15
Using signatures in direct mail letters	Accepted	3/14
How effective can the use of billboards be?	Accepted	3/14
what does hurdle rate basically mean?	Accepted	3/14
music for a product unveiling	Accepted	3/13
Cross-selling, Upselling, Back-selling?	Accepted	3/13
Instore Launch ideas for a perfumed floor cleaner	Accepted	3/11
How to market hand made tea of high quality?	Accepted	3/3
How best to market and sell my artwork	Accepted	2/26
A small request	Accepted	2/22
Corporate rebranding	Accepted	2/22
Local Vs Global	Accepted	2/16
Increase sales of a newly lauched refrigerator	Accepted	2/15
Ways to measure the effects of branding???	Accepted	2/4
Promotion ideas for Fraternity's 75th anniversary	Accepted	1/30
branding as a competitive advantage	Accepted	1/29
Need new look for Web site, plus critique of old	Accepted	1/25
How do I create a story for my shirt brand?	Accepted	1/9
Marketing to a specified group	Accepted	1/5
Target Market Hell	Accepted	1/3
Textbook suggestions--presentations	Accepted	12/29
Why spend money on marketing when sales are up?	Accepted	12/29
Marketing of a magazine sold on street corners	Accepted	12/19
convincing the board of the need for branding	Accepted	12/2
Naming my company/exclusive real estate consulting	Accepted	11/1
Non-profit website launch campaign	Accepted	10/19
Visual Guidelines	Accepted	10/13
where can i start from?	Accepted	9/25
name of insurance of loan	Accepted	9/25
separate brand	Accepted	8/2
Help developing a brand essence or brand DNA	Accepted	7/18
How can I make my print advertising more effective?	Accepted	7/15
Your Opinion!!!!	Accepted	7/15
Quick Brand Survey	Accepted	7/15
Best ways to generate leads for on-site computer service companies	Accepted	7/5
My Future in Marketing ?????	Accepted	7/5
Marketing Communications plan	Accepted	6/13
Re-Branding a Monopoly/Crown Corporation	Accepted	6/10
Point Of Sale and Graphic Design DO's & DON'T's	Accepted	6/9
Anyone offshore marketing functions?	Accepted	6/7
Branding and Positioning a startup	Accepted	6/7
What does Marketing Mind really mean?	Accepted	6/4
The non-visual elements of branding	Accepted	6/3
How do I gauge demand of a genre of music in another country	Accepted	6/3
Any fresh ideas for home loan promotion?	Accepted	5/27
How to conduct a brainstorming session?	Accepted	5/27
how should i decide upon my USP	Accepted	5/21
why do firm discove marketing	Accepted	5/20
Rebranding after a merger	Accepted	5/13
PAINT COLOR FOR HOME OFFICE.	Accepted	5/10
Looking at marketing decisions but need to understand people decisions, processes decisions and physical evidence decisions	Accepted	5/10
branding questionnaire	Accepted	4/2
Designing Messages to change or affect beliefs	Accepted	3/30
Taking a new product to market	Accepted	2/27
Winning affluent clients	Accepted	2/22
Importance of the Web to Small Business	Accepted	2/17
Ideas for high-impact Branding on a shoe-string budget	Accepted	2/4

Responses from rob [back to top]
Question Title	Status	Date
Name for Memphis BBQ Sauce	Closed	8/16
How do I get their name down on paper?	Closed	8/3
Marketing Partnership/Co-Marketing Advise Needed	Closed	6/13
Non profit name change help	Closed	3/27
Fresh identity for a natural toiletries range	Closed	2/13
Name for special events florist and rental busines	Closed	1/24
IT Services go-to market actions	Closed	6/28
Help! Need catchy business name	Closed	1/22
Newsletter Name	Closed	3/14
Branding the Dress Shirts	Closed	3/9
Spreading the word among teachers	Closed	11/28
Need Creative Realtor Tagline - Please Help	Closed	9/22
Need catchy slogan for Real Estate Company	Closed	9/6
Incentives to get people to write white papers?	Closed	9/6
best placement of logos on marketing collateral	Closed	9/2
Tagline Ideas Needed	Closed	8/16
Need a brand name and tagline for bottled water.	Closed	8/16
Data on med profs who still keep records manually	Closed	8/9
define marketing strategy and its components	Closed	8/8
Protect Myself, My Name, My Tagline	Closed	8/3
vintage blown glass	Closed	8/1
Multiple Mailings to the Same Target-Good or Bad?	Closed	7/29
Trying to Sell My Company and My Industry	Closed	7/29
what % of t/o do b2b spend on marketing	Closed	7/28
Website content as marketing material	Closed	7/28
Are models to be used for advertising or not	Closed	7/28
Key performance & responsilities of Brand Manager	Closed	7/27
Naming a new vehicle	Closed	7/20
How to compile a good marketing plan for a new co	Closed	7/15
What Suitable Banking customer care promotions	Closed	7/15
carpet store slogan	Closed	6/28
Choosing TV Media Options	Closed	6/1
Marketing Recruiter Advise	Closed	5/26
Any ideas for testing famous brand line extension?	Closed	5/26
How to create a powerful postcard marketing tool?	Closed	5/25
Slogan ideas for a flooring business	Closed	5/19
can we move out of the 'trade only' sector ?	Closed	5/19
writing a creative brief for a brochure	Closed	5/13
advantages of a small ad agency	Closed	5/12
Freelance sales person relations	Closed	5/9
Corporate intranet	Closed	5/6
MARKET CREDIBILITY	Closed	5/1
University Marketing	Closed	4/27
loreal paris	Closed	4/17
What's the best promo for a freelance copywriter	Closed	4/11
How to start creating a product brand	Closed	4/11
creating a tag line	Closed	4/6
recruitment campaign	Closed	4/5
Communication & Marketing Consultancy	Closed	3/30
Brand Personality for a Beer	Closed	3/23
what are effective brand strategies	Closed	3/16
Print Ad Placement - Front, back or covers?	Closed	3/15
Exposing potential members to resort property and	Closed	3/14
Conference follow-up card	Closed	3/14
How to do international promotions?	Closed	3/14
e-business strategy for a small restaurant	Closed	3/12
Need expert answer : marketing presentation	Closed	3/10
Pricing Strategy for Golf Product	Closed	3/8
Self-Employment on a Resume	Closed	2/28
Deciding b/w Research and Product Mgmt job offers	Closed	2/27
Visual idea's- Seamless communication	Closed	2/17
Brand name needed	Closed	2/5
Looking for Professional Rebranding Assistance	Closed	1/3
Leading Branding Expert / Definition	Closed	12/5
As a non profit how do I generate PR ?	Closed	11/30
how to create an attractive technical presentation	Closed	11/24
How to write a creative plan	Closed	8/2
why engage in executive branding	Closed	7/28
I need some creative ideas to create more leads and appointments for our sales team.	Closed	7/28
Retail Rebranding/Logo Change available case studies	Closed	7/27
Company Name Change/Branding	Closed	7/25
Which is the number 1 brand in the world?	Closed	7/15
Rolling out a new logo	Closed	7/14
How can i distinguish between branding and packaging of a product	Closed	7/6
How to generate business for a new Sports Marketing agency?	Closed	7/5
Airline Branding	Closed	6/18
I am Stuck and Can't Come Up With A Good Tagline! Help Please!!!	Closed	6/18
Dilution of Brand equity due to retailer's display	Closed	6/17
Gaining media interest for product launch or story.	Closed	6/8
Need help on becoming a marketing consultant	Closed	5/27
New in Marketing field give insigth	Closed	5/21
Moving from design to branding (and management)	Closed	3/30
Branding of Cities	Closed	3/29
How can i increase the sale of a specific cigarette brand?	Closed	3/10
How to Get the most from a conference sponsorship?	Closed	2/23
How do I define/redefine the brand for a sports team?	Closed	2/23
Targeting Local Businesses	Closed	2/20
Who Wants to be in the Top 10?	Closed	2/19
Help! I need a strategy for reaching my target market!	Closed	2/6
Builder has concerns about launching a Marketing Proposal	Closed	2/5

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