| Bio | CAREER HISTORY:
Apr 2004 to date: The Institute of Linguists (IoL)
DIRECTOR OF COMMUNICATIONS
* Develop and deliver a PR and marketing programme for all four companies in the IoL
* Develop and implement a comprehensive strategy to ensure that the IoL has a strong identity within the languages sector in the UK and worldwide, and to promote the benefits, examinations and other products and services of its individual companies.
* Establish constructive relations with media as well as professional, academic and business sectors
* Devise and develop, monitor and continually review integrated marketing and internal and external communications strategies to reflect the different but complementary work of the individual companies
* Provide the IoL with a unique and positive identity within the professional languages world
* Establish and maintain constructive relations with the media so that the IoL’s image and strategy are reflected appropriately
* Provide leadership to the Marketing and Membership teams, determine priorities and oversee operations, including organising or attending appropriate events in the UK and overseas
* Manage budgets to control costs and ensure value for money for all four companies in the group
* Working with the four companies in the group, develop guidelines for common standards, good practice and effective processes in internal and external communications
* Delegated areas of administration as a senior member of staff in the IoL group
2002 to 2004: The News Xchange
MARKETING & CONFERENCE MANAGER
* Appointed to manage and organise a prestigious international not-for-profit conference for the broadcasting industry
* Handle all project planning implementation
* Manage all aspects including planning, implementation, purchasing & costs, communications & marketing strategies
* Maximise income potential from the conference through new initiatives
* Manage and organise delegate registration, rooming, travel, seating arrangements, logistics, speakers & panellists
* Negotiate contracts with venues, suppliers, 3rd parties
* Build and develop relationships with sponsors, 3rd parties, sub-contractors
* Co-ordinate and supervise caterers, exhibitors, staging & a large team of support staff
* Contribute to agenda setting and selection of speakers
* Devise and implement additional / complementary side events
* Evaluate risks, propose and implement alternatives
* Manage PR and marketing in conjunction with agencies
1994 to 2002: Associated Press Television News (APTN)
2000 to 2002: SENIOR MARKETING COMMUNICATIONS EXECUTIVE
* Responsible for all aspects of marketing strategy & communications activities
* Managed marketing & promotion of individually branded businesses
* Formulated & implemented strategies to support business growth & development
* Controlled budgets
* Led evaluation & selection activities to secure cost-effective supplier agreements
* Managed & developed strong relationships with design & creative consultancies
* Conceptualised & led promotional campaigns, gaining immediate positive impact
* Drove competitive analysis to identify & deliver clear & cohesive business plans
* Selected & organised attendance at leading trade shows, seminars & exhibitions
* Prepared creative external & internal communications & promotions material
* Established relationships with press contacts & handled media buying & PR
* Ensured delivery of clearly defined functional business requirements
* Developed & implemented improved working concepts for greater efficiency
* Introduced new processes for improved internal / external communications
* Delivered communications strategy for development of new web site facilities
* Consolidated the marketing dept, forming a central point to access information
* Consistently identified & capitalised on opportunities to raise brand awareness
Previous Roles with Associated Press Television News (APTN)
1997 to 2000: REGIONAL ASSOCIATE / CUSTOMER RELATIONS EXECUTIVE
1996 to 1997: REGIONAL ANALYST
1994 to 1996: RESEARCHER
1990 to 1991: FIL (International Book Fayre)
FINE ART EXHIBITIONS MANAGER
* Responsible for all aspects of events management & co-ordination activities
* Appointed to manage smooth end-to-end organisation of fine art exhibitions
* Provided leadership, support & guidance to a team of 5-8 interns & volunteers
* Managed budgets & ensured all exhibitions met stringent financial targets
* Reviewed, selected & managed 3rd party suppliers & sub-contractors
* Synchronised all activities, ensuring achievement of tight time-scales
* Developed & managed advertising & PR campaigns to promote exhibitions
1989 to 1990: Prestigio SA (Bathroom & Kitchen Furniture)
PROJECT MANAGER
* Responsible for all aspects of product development & project management
* Appointed to co-ordinate development of innovate new product ranges
* Created proposition strategies, product descriptions & pricing structures
* Launched promotional campaigns, increasing sales & product awareness
* Developed proposals & strategic plans to support business development
* Produced sales & consumer marketing collateral for the sales team
* Provided leadership to a cross-functional team of 9 research & design staff
* Controlled budgets & handled forecasting of product profitability levels
* Played a key role to enable the achievement of key business objectives
EDUCATION:
1991 - 1993: MA Industrial Design - Central Saint Martins College of Art & Design
1985 - 1990: BA Industrial Design (96%) - University of Guadalajara (Mexico)
1982 - 1985: GCSE’s, A Levels & Foundation - University of Guadalajara (Mexico)
TRAINING & QUALIFICATIONS:
2004: Emotional intelligence at work – Plymouth College of Further education – online course
2003 - to date: Post Graduate Diploma in Marketing - CIM & London Metropolitan University
1998: Advanced Certificate in Marketing - CIM & London Guildhall University
1998 - to date: Member of Chartered Institute of Marketing (CIM)
2002: Red Cross First Aid Training - Euston Centre
1998: Effective communication & presentation skills - In-house training scheme
1997: Team leadership & motivation techniques - In-house training scheme
MS Windows, Word, Excel, Access, PowerPoint, Outlook & Internet Explorer
QuarkXpress, PhotoShop, Illustrator, Visio, Premiere, Lotus Notes, FileMaker Pro & MacDraw
LANGUAGES:
* Fluent English, Spanish, French & Italian
* Intermediate German
* Basic Japanese & Dutch
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