MarketingProfs Knowledge Exchange : Manu Rajan

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COMMUNITY NAME	Manu Rajan
Name	Manu Rajan
Email Address
MarketingProfs Member Since	January 10, 2003
Company	Uninor
Web Site
Occupation	Head - Customer Lifecycle Management

Bio	http://www.linkedin.com/profile?viewProfile=&key=314201&goback=%2Eprf_en*4US&trk=NUS_CONN-conntr Also check out the MemberSpotlight on KHE Newsletter http://www.marketingprofs.com/ea/khnews/preview_news.asp?id=31

Total Questions Asked	12
Total Questions Participated	87
Total Answers Accepted	56
Expert Points: Cumulative Total	8743

Question History | Accepted Answer History | Response History

Questions by Manu Rajan [back to top]
Question Title	Status	Date
How to use Vanity Mobile Numbers?	Open	11/13
Names for customer profiles	Closed	6/8
Data on Gender-wise Shopping Behaviour	Closed	11/29
What are the pricing models of US DM agencies?	Closed	12/20
Leading Direct Marketing Agencies in the USA	Closed	12/10
Good Books on ststistical modelling	Closed	11/23
How to position a convergence product	Closed	7/21
where do I find a Guinness certificate?	Closed	7/13
How to reach out to High Networth Individuals	Closed	4/5
Is Direct Marketing still a money making opportunity in India?	Closed	3/26

Accepted Answers from Manu Rajan [back to top]
Question Title	Status	Date
Marketing Analytics and Data Mining	Accepted	11/11
Retail CRM rankings	Accepted	9/12
Direct mail response rates for home remodeling	Accepted	5/16
Tagline for HR Firm	Accepted	1/27
how does co-branding helps in developing a brand	Accepted	1/18
Customer satisfaction survey sample sizes	Accepted	1/17
A tagline for Human Rights...	Accepted	1/17
launch of another shopping mall	Accepted	1/17
Measuring marketing performance: retail	Accepted	1/17
networking, referrals, word of mouth help.	Accepted	1/16
Seeking Advice For Begining a Career in Branding	Accepted	1/13
Salary info for MarCom positions	Accepted	1/12
Calling all Creatives	Accepted	1/11
Telephone Mail Telephone method => advantages	Accepted	1/10
Creativity in Business	Accepted	1/10
Advertising Glossary	Accepted	1/9
creating a low budget marketing plan	Accepted	1/8
Total Commission vs. Org. Income	Accepted	1/8
Which are most hot MBA theises topics ?	Accepted	1/6
The end of the marketingmix is near	Accepted	1/6
Marketing Against Box Stores	Accepted	1/5
Children's Loyalty programs	Accepted	1/5
Finding the most cost effective form of marketing	Accepted	1/5
campaigns and promotions	Accepted	1/5
Studies on customer retention or loss	Accepted	1/4
Growth of regional fmcg brands in India	Accepted	12/25
How To Become VP Marketing at 35 yrs age?	Accepted	12/22
Loyalty Marketing Programs	Accepted	12/21
Marketing job - What should I charge?	Accepted	12/21
what are best practices for marketing IT-training	Accepted	12/21
account planning resource	Accepted	12/19
new technique of below line promotions	Accepted	12/14
BRAND VALUATION and METHODS OF BRAND VALUATION	Accepted	12/14
Maintaining brand consistency – what are problems?	Accepted	12/13
Is the Salesperson Solely Responsible?	Accepted	12/13
latest researches on brand preference analysis	Accepted	12/13
customer feedback dialogue	Accepted	12/8
Best and Worst comes back again (one last time)!	Accepted	12/7
agency pitch	Accepted	12/7
How can I market bank products to youth market?	Accepted	12/7
Setting up a market intelligence department	Accepted	12/7
How does Logistic Regression work?	Accepted	12/6
Treating applicants as customers	Accepted	12/4
difficulties regarding advertising	Accepted	12/4
B2B Direct Mail Response Trends	Accepted	12/3
Any ideas for a promotion for personal loans??	Accepted	12/2
tips for getting advertisements for a newspaper	Accepted	11/30
informations for marketing data base	Accepted	11/30
What are the plan for qualifying Leads?	Accepted	11/29
B2B Direct marketing or advertising	Accepted	11/29
Formula for Determing Profitable Customers?	Accepted	11/29
Advice on starting out as a Consultant	Accepted	11/28
Designing a loyalty program for a rural tourism	Accepted	11/26
Tell me how to write a direct mailer	Accepted	11/25
how to determine gap in local distribution channel	Accepted	11/25
loyalty programs	Accepted	11/19

Responses from Manu Rajan [back to top]
Question Title	Status	Date
How to use Vanity Mobile Numbers?	Open	11/13
Names for customer profiles	Closed	6/8
tagline suitable for a 4* hotel	Closed	1/19
Bad client advice	Closed	1/17
why will you buy a product 5 months before launch?	Closed	1/4
Creating brand loyalty.....what do people want ?	Closed	12/23
What are the pricing models of US DM agencies?	Closed	12/20
How to promote my monthly publication free	Closed	12/10
A Sales Campaign w/ Alumni Appeal	Closed	12/8
How to make lead generation create quick results	Closed	12/7
Customer Retention Telecommunications	Closed	12/6
What are the best metrics to use to analyze promos	Closed	12/1
Calculating ROI	Closed	11/25
Which one i choose to work with..	Closed	10/25
Competition in the hospitality industry	Closed	4/22
What is cause related marketing?	Closed	4/20
How to reach out to High Networth Individuals	Closed	4/5
permission marketing	Closed	3/19
How do I drive huge volume of online credit card application?	Closed	3/19
Experiential Product Marketing through Nightlife Events	Closed	3/19
Raising awareness of service proposition with senior decision makers	Closed	3/19
does advertising really woks, to sell the product, if yes then how to make advertising more effective	Closed	3/19
President of a ABC Advertising company	Closed	3/3
What does BTL (below the line) and ATL (above the line) mean?	Closed	2/26
How to calculate ROI for Catalogue Marketing?	Closed	2/13
King of Customer Retention?	Closed	2/9
Flawed Point System?	Closed	2/7
The INs and OUTs of a reseller program?	Closed	2/6
How to Market one of the oldest business schools in India whose stocks are dipping?	Closed	2/5
I need ideas on how to promote a Church for growth in membership.	Closed	2/5
What is the best way to structure an undergraduate marketing course?	Closed	1/23

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