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Member Profile

COMMUNITY NAME jackson
Name Jack Sims
MarketingProfs Member Since October 13, 2004
Company The Business of growing businesses
Web Site http://www.jacksims.com
Occupation Consultant/Author/Speaker
  
BioMy background is that I have founded 2 nationally ranked companies from scratch. My first was in the UK and my second here in the USA. My second company bacame the largest Marketing Agency in America. Our clients have included Polaroid, British Airways, Lever, Burger King, Lipton, General Foods, A&W, Cadbury, General Electric and many more.
I sold the company to Omicom and eventually tried retirement and frankly did not do a very good job at it. I became a consultant to some smaller companies and have experienced some great results, with growth levels of 35% compounded annually.
I have written a book "Growing small businesses into Big Brands" and now speak professionaly in the United States to corporations like Harley-Davidson and many associations that are looking to grow their products, goods or services into the brand leader in their categories.

I reside in the Turks & Caicos Islands, which are about 1 1/2 hours south of Miami but all of my work is in the US.

Total Questions Asked 4
Total Questions Participated 165
Total Answers Accepted 89
Expert Points: Cumulative Total 4496


Question History | Accepted Answer History | Response History

Questions by jackson
[back to top]
Question Title
Status
Date
Why has the Geico Gecko been so affective
Closed
1/5
Golf/Business Strategy
Closed
11/19
New golf aid launch!
Closed
11/10
Branding Budget
Closed
3/29

Accepted Answers from jackson
[back to top]
Question Title
Status
Date
Regional motorsports marketing
Accepted
12/2
Sensory Branding: Advantages & Disadvantages
Accepted
1/2
PITFALLS of a Corporate Name Change?
Accepted
3/21
Small-town Restaurant Name
Accepted
3/21
Upcoming Marketing/ Branding field
Accepted
3/9
Innovations Company slogan/logo
Accepted
3/6
HELP! I NEED A TAGLINE
Accepted
3/4
Brand Endorsemed for Men's(Suiting) Brand
Accepted
3/4
Creating a Market
Accepted
2/28
Ideas for booth - We are sponsor of the conference
Accepted
2/24
What is a go to market advertising strategy?
Accepted
2/24
Launching a product or service
Accepted
2/24
media promotional timing for new product launch
Accepted
2/24
How can we effectively measure our customer comms?
Accepted
2/22
Tagline for an outsourcing company (software)
Accepted
2/21
how to make a car rental co run like a reatil co
Accepted
2/17
Stating the Obvious!!!
Accepted
2/16
Advertising Agencies that are out for themselves
Accepted
2/15
Berry brand name - is my idea OK?
Accepted
2/14
Names for a jewelry business.
Accepted
2/10
Premier Football club tagline
Accepted
2/8
Are you against brand extensions?
Accepted
2/8
Benefits of applying same brand to all products?
Accepted
2/4
Catalog mailer vs post card mailer
Accepted
2/4
Improving high net worth client referrals...
Accepted
1/31
Paint Doctor Needs Tag Line
Accepted
1/30
brand equity vs referral power
Accepted
1/30
Looking for a slogan for FinHeaven.com
Accepted
1/29
I need help with a tagline for a Canadian Realtor
Accepted
1/27
Tagline for HR Firm
Accepted
1/27
what is emotional branding all about
Accepted
1/27
How well does advertising work?
Accepted
1/27
Marketing start-up
Accepted
1/26
Getting a quick response
Accepted
1/25
Any information on Branding in the hotel industry
Accepted
1/17
Can you stay Hype when you’re a big brand?
Accepted
1/13
Can multimedia presentation tools build brands?
Accepted
1/13
great salesperson
Accepted
1/9
need tagline for a financial analysis user conf.
Accepted
1/3
"Natural" Price Points
Accepted
12/14
new technique of below line promotions
Accepted
12/14
Needed:Tagline for environmentally safe boat paint
Accepted
12/13
topic for a talk
Accepted
12/12
How about these taglines for a Real Estate Website?
Accepted
12/11
Help name a collection of writing about women
Accepted
12/10
How corporate identity media affects ROI
Accepted
12/8
Best and Worst comes back again (one last time)!
Accepted
12/7
Leading Branding Expert / Definition
Accepted
12/5
Marketing magazine
Accepted
12/4
I need a tagline name - progeny
Accepted
11/29
Need help with TAGLINE for investment bank
Accepted
11/26
Help!!! I need help developing a catch tag line!
Accepted
11/24
I need an example of a Creative Brief, help!
Accepted
11/18
Struggling with creating impact for Fishing Floats
Accepted
11/16
Partnership Marketing or Piggyback Marketing??
Accepted
11/16
tagline for marketing/communications consultancy
Accepted
11/15
Restaurant tagline help
Accepted
11/14
How did Apple achieve its cult status?
Accepted
11/13
What is the next big consumer fad or trend ?
Accepted
11/11
Branding an Eyecare Business
Accepted
11/10
Need a Tagline for Interactive Agency
Accepted
11/10
Integrating marketing and communications
Accepted
11/10
Advertising @ competitors expense
Accepted
11/9
I need a suitable name for my TV makeover show
Accepted
11/9
NATION AS A BRAND
Accepted
11/7
Can a strong brand image help sales in B2B
Accepted
11/6
Capz 'n' Tabzs-Chemists & Druggists
Accepted
11/6
Tagline for mapping company
Accepted
11/5
company with a bad reputation
Accepted
11/4
"Giveaways" and its relationship with loyalty
Accepted
11/3
Which are the qualitative benefits of advertising?
Accepted
11/3
Big Idea/Creativity Important in Advertising - y/n?
Accepted
11/2
CEO's/Business Owners: Are you playing enough golf
Accepted
11/2
marketing on a small budget
Accepted
11/1
PR/Marketing for Chiropractors
Accepted
11/1
Changing how press characterizes a product
Accepted
11/1
PR Plan for a UNIQUE Event Product - portable toilets
Accepted
10/31
Imitation of advertising message by marketers
Accepted
10/29
Tools for external communication of a brand?
Accepted
10/29
Change in advertising direction - need ideas
Accepted
10/28
My first day as the Director of Marketing
Accepted
10/28
How can I improve service in the bank?
Accepted
10/25
To whom send press releases?
Accepted
10/22
Opportunities & risks for a global brand?
Accepted
10/21
Brand Positioning in Hospitals
Accepted
10/20
Finding a Marketing position in the NYC area
Accepted
10/15
Tagline Troubles - German company in U.S.
Accepted
10/14
How and Why Protect Intellectual Property?
Accepted
10/14
Branding Charter for Small Local Universal Bank
Accepted
10/14

Responses from jackson
[back to top]
Question Title
Status
Date
Golf/Business Strategy
Closed
11/19
Product Launch
Closed
4/24
Branding Budget
Closed
3/29
Business Beanstalk Tagline
Closed
3/21
20's-something Female Real Estate Duo - Team name and/or slogan
Closed
3/21
Candy Bar Name Suggestions - Part 2
Closed
3/8
"Typical Functioning and Structure of an Ad Agency
Closed
3/7
How did YOU find your last photographer?
Closed
3/5
Need a funny idea for a candy bar....
Closed
3/3
Need help with holistic medical practitioner
Closed
2/24
Adequate promotional investment
Closed
2/23
Calling all Consultants!
Closed
2/22
A name for my proposed advertising agency
Closed
2/22
What conference topic would grab you?
Closed
2/22
help marketing new nursing w/focus on rehab
Closed
2/20
Brandname for Project Management services
Closed
2/17
positioning statement for premium rental car co.,
Closed
2/16
Out of the box ideas?
Closed
2/16
suggest a tagline for magazine
Closed
2/16
Company Name
Closed
2/16
PR Retainer
Closed
2/14
The natural choice
Closed
2/14
Surveying Internal and External Stakeholders
Closed
2/8
Legal definition of branding
Closed
2/5
Brand name needed
Closed
2/5
What are contents of an effective sales kit?
Closed
2/4
Wracking my brains for the right company name
Closed
2/3
Viable to purchase an agency with two big accounts
Closed
2/2
Chiropractor looking for tagline
Closed
2/2
Company Launch How to get Tv Coverage
Closed
2/2
What is above the line marketing?
Closed
2/2
Launching a new product.
Closed
2/1
Punchline for Biometrics based Time Attendance Sys
Closed
2/1
quiting smoking by drinking tea
Closed
1/31
Real Estate Professional Needs Memorable Tag Line
Closed
1/30
Setting a Marketing Budget
Closed
1/29
Freelance Avid Editor dying in sick market atlanta
Closed
1/12
what is above the line advertising
Closed
1/10
how do I write a winning sales letter
Closed
1/7
Need tagline for City's Transportation Division
Closed
12/28
How to criticize?
Closed
12/28
Tag Line for Newly Formed Build Renovation Company
Closed
12/17
community awareness
Closed
12/15
Training front-line staff
Closed
12/15
Consultancy Name
Closed
12/15
Cult Branding: How can this be achieved?
Closed
12/14
is an industry sales model right for tech sales?
Closed
12/11
Can you relate to a product launch by a startup company?
Closed
12/11
what are basics of selling directly to consumers?
Closed
12/11
business name - property rentals
Closed
12/6
rebranding for echo uk, the tiny tickers charity
Closed
12/6
How can a strike a long term partnership deal?
Closed
12/6
convincing the board of the need for branding
Closed
12/2
Meet up's
Closed
12/1
As a non profit how do I generate PR ?
Closed
11/30
product with no structure
Closed
11/24
Need a tag line for a marine mechanic shop
Closed
11/22
Please help Realtor slogan needed!
Closed
11/20
Internet Mktg Communication - central or local?
Closed
11/15
Great tagline for phone support postcard?
Closed
11/10
Need press release ideas for new cheesecake gift site launch.
Closed
11/9
Looking for tagline - travel biz
Closed
11/6
how to direct mail flyer for wellness business
Closed
11/4
UK company re-brand
Closed
11/3
Business-to-Business Marketing
Closed
11/3
Terminology question
Closed
11/2
Tagline marketing outsourcing co.
Closed
10/29
I need a good tagline - music site
Closed
10/29
How to Start off new brand branding strategy
Closed
10/26
How to Write SWOT for Panasonic Products
Closed
10/26
Need "Customer Needs" Questionnaire
Closed
10/25
Name for our job placement service?
Closed
10/20
brand building for tea bags brand
Closed
10/20
Brand Change to customer - how do I communicate?
Closed
10/15
To all real brand experts
Closed
10/11
Brand, logo, slogan... Where do i begin?
Closed
10/6

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