MarketingProfs Knowledge Exchange : blanalytics

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COMMUNITY NAME	blanalytics
Name	Michael Wolfe
Email Address
MarketingProfs Member Since	November 18, 2004
Company	Bottom Line Analytics
Web Site	http://www.bottomlineanalytics.com
Occupation	CEO/Consultant

Bio	24 years experience in marketing, marketing research and planning with Coca-Cola, Kraft Foods, Kellogg and several marketing research suppliers Currently CEO of international consulting company which specializes in advanced marketing analytics. Included here is marketing effectiveness modeling for determining marketing ROI of media and other marketing initiatives. Have conducted projects in 28 countries and current clients among elite of F500. I have a passion for the work and love to solve problems.

Total Questions Asked	4
Total Questions Participated	259
Total Answers Accepted	156
Expert Points: Cumulative Total	9026

Question History | Accepted Answer History | Response History

Questions by blanalytics [back to top]
Question Title	Status	Date
Another question on search engine optimization	Closed	8/3
SEARCH ENGINE OPTIMIZATION 2	Closed	8/1
Search engine optimization	Closed	8/1
Web Metrics	Closed	3/10

Accepted Answers from blanalytics [back to top]
Question Title	Status	Date
Building a market research function from scratch.	Accepted	6/5
How Do You Track Results? Advice/Examples Please.	Accepted	1/19
How do I track responses from Tv advertising?	Accepted	1/14
How to justify expensive advertising.	Accepted	12/16
measuring effectiveness of a promotional campaign	Accepted	7/15
Brand Image research	Accepted	6/27
ROI Thresholds	Accepted	3/13
International research pitfalls	Accepted	3/11
Return on Investment for Marketing	Accepted	3/6
Does use of "leading" or "best" require proof?	Accepted	2/1
Ad spends by medium	Accepted	1/8
Online Surveys	Accepted	1/5
Burning problems from advertising?	Accepted	1/5
customers satisfaction as a goal	Accepted	1/1
Proving Marketing Is Not A Cost	Accepted	11/26
Regression Output	Accepted	11/8
In Search of Chicago-Based PR Agency	Accepted	5/15
Consumer Insight	Accepted	5/3
Branding Exercise for ERP Solution Provider	Accepted	4/9
Help - Run out of ideas!	Accepted	1/28
Mobile Customer Retention vs. ‘Show us the money’	Accepted	12/28
Market Size of Playhouses - Help.	Accepted	12/14
ROI: Online vs. Print ?	Accepted	11/21
Estimating campaign ROI when presenting to client	Accepted	9/6
Wireless Phone Store Gand Opening Event	Accepted	4/28
Creating a Start-up Advertising & PR budget	Accepted	4/10
Survey vendor recommendations?	Accepted	4/10
What's the "right" cust sat target?	Accepted	2/7
new age beverages...	Accepted	1/31
Impact of Price Increases?	Accepted	1/30
marketing mix modeling or software	Accepted	1/23
Creating more effective marketing campaigns	Accepted	12/30
What's halo effect?	Accepted	12/19
Any Ideas on Measuring P R Activity and Effects?	Accepted	11/29
Marketing Plan - Control and Evaluation Framework	Accepted	11/20
prepare marketing budget for car company	Accepted	11/16
Marketing ROI	Accepted	11/12
How to measure a brand's value?	Accepted	11/10
Size of US Marketing Research marketplace	Accepted	10/19
Biggest distribution network	Accepted	10/14
KPIs to measure marketing effectiveness	Accepted	10/14
Review mechanism for advertising agency	Accepted	9/29
What's % of revenue is standard for marktg budget?	Accepted	9/29
what is test marketing	Accepted	9/29
New business conflict of interest: yes or no?	Accepted	9/28
Return on Marketing commn expenditure	Accepted	9/26
US Retailer Success on database / data mining	Accepted	9/22
What metrics are essential for product marketing ?	Accepted	9/21
Annual Advertising Budget	Accepted	9/20
Market Research and Databases	Accepted	9/20
How to measure marketing return on investment?	Accepted	9/16
Hiring an Artist	Accepted	9/8
Sample project for market segmentation study	Accepted	9/7
Traditional Media	Accepted	8/29
how to quantify word of mouth customer acquition	Accepted	8/26
Brand building in strictly prohibited market. How?	Accepted	8/26
Test Market Ingredients?	Accepted	8/22
How to research potential demand for new product?	Accepted	8/19
How to measure marketing investment accurately	Accepted	8/11
I'm sitting on a $500,000,000 start-up company	Accepted	8/10
Copy testing, what is that?	Accepted	8/10
what are marketing performance indicators?	Accepted	8/10
REWARD CARD (Non-Credit) Point of Purchase Tracking	Accepted	8/8
How to Create an ROI report for a Radio Satellite?	Accepted	8/5
writing a value proposition to a sale director	Accepted	8/4
How to get people make use of research results	Accepted	8/4
Most effective form of advertising	Accepted	8/1
Direct Marketing VS. Mass Advertising	Accepted	8/1
Marketing Metrics and PIMS	Accepted	7/29
Consutant contract- template needed	Accepted	7/26
mathematical model	Accepted	7/26
How 2 measr effectiveness of differnt mrktg tools	Accepted	7/21
Best measurements for marketing campaigns?	Accepted	7/18
Forecasting Unaided Awareness and Investment Level	Accepted	7/14
writing consulting proposals	Accepted	7/14
What is the "shelf-life" of television ads?	Accepted	7/13
Market Positioning Analysis	Accepted	7/10
Defending Market Share strategies...How?	Accepted	7/8
Marketing Contribution To Revenue	Accepted	7/8
What's optimal amt of advertising 4 new products?	Accepted	7/6
The strategic role of media in brand planning	Accepted	6/28
Testing markets: how do I select best market?	Accepted	6/13
Marketing Tactics for "Solution Selling"?	Accepted	6/10
The Importance of Consistency in Advertising	Accepted	6/8
Beer Product introduction	Accepted	6/7
how to measure advertising	Accepted	6/6
Does Global Coverage really exist?	Accepted	6/2
Give-aways to promote new logo to customers-cheap	Accepted	6/2
Media Mix ROI	Accepted	5/27
Product Pricing	Accepted	5/23
Marketing ROI	Accepted	5/11
New Product Development Cycle	Accepted	5/9
Question about Regression analysis	Accepted	5/3
checking the market before entering	Accepted	4/11
How to develope sales & distribution strategy .	Accepted	4/2
Can we justify a budget redistribution?	Accepted	4/1
Seeking mktg	Accepted	3/31
Would like a new tagline for marketing myself	Accepted	3/29
Fair share of market -How to Determine?	Accepted	3/28
Ways to market organ donation to rural low income	Accepted	3/27
Alternatives to couponing	Accepted	3/24
What are the main points for a CI plan?	Accepted	3/23
pricing strategy of telecom service providers	Accepted	3/23
how does marketing enhance an organisation?	Accepted	3/18
¿How to measure marketing strategies results?	Accepted	3/15
How to grow our retail and b2b business	Accepted	3/10
Can not seem to get a handle on Marketing my GYM	Accepted	3/10
Lloyds TSB marketing strategies 4 current accounts	Accepted	3/7
How do I present a SWOT analsys?	Accepted	3/7
Customer satisfaction benchmarking	Accepted	3/6
Brand management courses in top 10 institutes (USA	Accepted	3/4
Brand Endorsemed for Men's(Suiting) Brand	Accepted	3/4
Factors that influence new product development.	Accepted	3/3
Find ROI on different media including billboards	Accepted	3/2
Metrics to Assess "Relationship"	Accepted	2/18
Increase dinner volume	Accepted	2/17
Mkt size for ad spend by car dealers?	Accepted	2/16
Marketing Plan $10,000 car at Middle east?	Accepted	2/16
Advertising Agencies that are out for themselves	Accepted	2/15
Tools and templates for PR measurement.	Accepted	2/14
Pricing a New Medium	Accepted	2/13
marketing strategy for biodegradable detergent	Accepted	2/12
E-Marketing Campaign for Car Dealership	Accepted	2/10
A Marketing Plan for Each Individual Product Line?	Accepted	2/10
how to write a proposal	Accepted	2/10
Ad Agency Perspective on IMC ROI	Accepted	2/9
Are you against brand extensions?	Accepted	2/8
Correlation between brand awareness and leads	Accepted	2/7
I need a Proactive marketing strategy.	Accepted	2/5
difference between brand recall & brand preference	Accepted	2/5
Where to start with Customer satisfaction measures	Accepted	2/3
Importance of Brands (Questionnaire Design)	Accepted	2/2
brand equity vs referral power	Accepted	1/30
What agenda should I set for a focus group?	Accepted	1/29
Increase of Sale	Accepted	1/28
recommend resources on package design research?	Accepted	1/27
How well does advertising work?	Accepted	1/27
scorecards in brand management	Accepted	1/26
How does one benchmark a loyalty program?	Accepted	1/25
Searching Mk Research Agency expert Transportation	Accepted	1/21
Impact of Pricing Changes	Accepted	1/20
Impact of post-9/11 fears on consumer behavior	Accepted	1/20
international market research	Accepted	1/19
How do we advertise to non-native english speakers	Accepted	1/14
Can you stay Hype when you’re a big brand?	Accepted	1/13
How to use Direct Marketing in Insurance Products	Accepted	1/11
Efficiency of Marketing in Sports	Accepted	1/5
Looking for Professional Rebranding Assistance	Accepted	1/3
How to retain high end customers in telecom	Accepted	1/3
crm marketing	Accepted	12/28
How Do I Increase My Client Base?	Accepted	12/22
positionning of Michelin vs. Bridgestone in world	Accepted	12/21
How corporate identity media affects ROI	Accepted	12/8
Need comparison between Web and TV Advertisements	Accepted	11/16
Marketing expense ratios for institutional banking	Accepted	11/15
Expected sales lift for insurance carrier campaign	Accepted	11/11

Responses from blanalytics [back to top]
Question Title	Status	Date
New Mkt measurement/$allocation tools & techniques	Closed	1/20
What are industry standard marketing ROI goals	Closed	8/22
Concept testing an idea	Closed	8/16
I need advice about measuring marketing ROI	Closed	6/24
Can advertising	Closed	1/28
Desperate for business - but clueless, please help	Closed	1/16
Why has the Geico Gecko been so affective	Closed	1/5
Measuring Advertising Effectiveness	Closed	8/25
First-to-Market Advantage: Innovation Leadeship	Closed	7/30
MESURE PROMOTIONS' RESULTS	Closed	1/15
Increasing Customers to my local bar/restaurant	Closed	9/24
Marketing Sales tools for AIDA framework	Closed	6/29
Promotional Campaign Ideas	Closed	5/23
What is the relationship between GRP and SOM?	Closed	4/9
Media buying/placement company in san francisco or california	Closed	2/10
Trying to decide on a good Logo	Closed	2/9
Consumer Packaged Goods Incentive Programs	Closed	2/7
responsibilities of a marketing research departmen	Closed	1/31
Marketing & Sales Metrics for IT Company	Closed	1/31
Marketing Budget's underlying logic/principles	Closed	1/19
How to Market Teeth Whitening Product to Public	Closed	11/11
Marketing an Existing Land Surveying Company	Closed	10/13
product repositioning	Closed	10/13
Stages of Development for Enhanced Analytics	Closed	10/4
Sample size calculations for the un-statistical	Closed	9/29
win/loss analysis - which markets actually do it?	Closed	9/23
What would you say about MarketingProfs?	Closed	8/29
tactical relationship management	Closed	8/16
Use Delta SkyMiles for ongoing promotion?	Closed	8/11
Commodity	Closed	8/8
How to choose and use an online survey service?	Closed	8/2
Competing with your supplier	Closed	8/1
Pricing. How does one go about doing it?	Closed	7/22
Selling to advertising agencies	Closed	7/20
What would be a B2B market research strategy?	Closed	7/18
Measuring PR effectiveness	Closed	7/13
Finding resellers for my e-newsletters	Closed	6/30
Your opinion/exp on Masters in Marketing	Closed	6/30
Conjoint Analysis examples	Closed	6/23
Measuring Customer Response to a Bank Remodel	Closed	6/14
How can I gain experience in Market Research?	Closed	6/5
Dealing with Negative PR	Closed	6/2
Portfolio analysis:why isn't used in marketing	Closed	5/26
Competitor assessments	Closed	5/24
NICE WORDS TO START UP	Closed	5/15
Insource or outsource focus group research?	Closed	4/21
marketing help on starting natural perfume line	Closed	4/15
Determining GRP/TRP Levels	Closed	4/13
Low Budget Marketing Ideas	Closed	4/9
How to go about marketing diamonds in the US?	Closed	4/5
B2B testing with small sample sizes	Closed	4/5
CFOs and Marketing	Closed	3/30
Suggestion for online course in statistics	Closed	3/28
How to introduce new advertising medium?	Closed	3/28
Promoting a Beer	Closed	3/23
Monitoring Brand Image	Closed	3/21
TOY MARKET INTELLIGENCE - retailers/manufacturers	Closed	3/19
Ways to protect our interests in the market	Closed	3/16
Launching product with minimal funds...	Closed	3/14
e-business strategy for a small restaurant	Closed	3/12
Web Metrics	Closed	3/10
Candy Bar Name Suggestions - Part 2	Closed	3/8
Tracking brand strength of financial institutions	Closed	3/7
reasons for the growth of bottled water industry	Closed	3/3
Retail Store Price Zones - Best Practices	Closed	3/2
Discreet advertising	Closed	3/1
Adequate promotional investment	Closed	2/23
Decomposing GM variance into price, mix, and vol.	Closed	2/21
Japanese Consumer Market	Closed	2/21
Bottled Water: New Entrant	Closed	2/18
how to make a car rental co run like a reatil co	Closed	2/17
positioning statement for premium rental car co.,	Closed	2/16
my idea would benefit a major co.(Fortune 500)	Closed	2/15
CRM and MRM: Sub categories and features	Closed	2/13
How to price online vs. offline	Closed	2/10
media plan	Closed	2/10
Determining 'Market size'	Closed	2/10
Customer Cross Sell	Closed	2/9
How to measure	Closed	2/8
What Are The Brand Equity Measures?	Closed	2/7
Measuring marketing effectiveness in ICT sector	Closed	2/4
Marketing Measurements, Return on Marketing ROI	Closed	2/4
What is the best way to make a marketing strategy	Closed	2/3
Brand Extension Stratigies in the Luxury Car Marke	Closed	2/2
How to conduct a communications audit?	Closed	2/2
Inexpensive Research to Determine Market Segment	Closed	2/1
Launching a new product.	Closed	2/1
How do you Retain Customers through the Years???	Closed	1/31
BDI vs CDI	Closed	1/26
Have responses to B2B adverts dropped 80%?	Closed	1/21
How can I apply a measurement to brand awareness t	Closed	1/19
Measuring marketing performance: retail	Closed	1/17
In need of market research	Closed	1/17
Why spend money on marketing when sales are up?	Closed	12/29
Marketing Audit?	Closed	12/23
Looking for marketing dashboards in banking	Closed	11/21
Audience Reach and Frequency Minimum?	Closed	11/19
b2b market research - this is killing me	Closed	11/8
What products/services exist to measure mktg ROI	Closed	9/13
Marketing ROI	Closed	7/8
ROI Model for pet food - any experience	Closed	3/30
A working ROI markering system?	Closed	2/5
Averrage ROI based on spending?	Closed	1/15

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