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Member Profile

COMMUNITY NAME deedee
Name Dee dee
MarketingProfs Member Since April 21, 2005
Web Site
  
BioAn eclectic career after MBA, spanning 13 years, working in industries as varied as automobiles, Telecom, Advertising and FMCG and Financial Services. Experience is in Sales, Marketing and Strategic Planning in India and abroad.

Besides working full time, has been regularly teaching and lecturing premier business schools in India. Has experience of over a decade in communication training.

Total Questions Asked 8
Total Questions Participated 307
Total Answers Accepted 206
Expert Points: Cumulative Total 14593


Question History | Accepted Answer History | Response History

Questions by deedee
[back to top]
Question Title
Status
Date
Video Ideas on 'Execution' for company offsite
Closed
7/13
Marketing financial services mutual funds
Closed
3/7
Can brand transit frm humorous advtsg to non humor
Closed
10/28
Pharma Marketing - how to prepare oneself
Closed
10/27
Which site sells released ads- print n TV
Closed
10/7
Review mechanism for advertising agency
Closed
9/29
How to express consumer emotions in an ad
Closed
9/2
Advertising to seniors (50+ market)
Closed
8/29

Accepted Answers from deedee
[back to top]
Question Title
Status
Date
indian MNC's doing in the global context
Accepted
9/2
Marketing To Employees
Accepted
9/1
anyone using video to promote?
Accepted
7/6
Detergent Market
Accepted
6/28
Marketing Jokes
Accepted
6/26
cabbage patch dolls
Accepted
6/15
Consumer electronics to FMCG (Brand Ext.)
Accepted
6/15
Promoting a beauty supply store. Marketing ideas?
Accepted
6/13
Sensory Branding
Accepted
6/13
Book Name
Accepted
6/11
Brand ambassadors
Accepted
6/10
Help me create a global brand, company/domain reqd
Accepted
6/10
Branding of Capital Goods & Infrastructure compani
Accepted
6/9
Developing Campaign for Hotel to Launch in BtoB
Accepted
6/8
help please
Accepted
6/7
MBA looking to land assistant brand manager posit.
Accepted
6/6
Nature of Creativity
Accepted
6/6
In-store brand building and extension
Accepted
6/6
College Website - Viral Marketing & Sponsorship
Accepted
6/5
Brand workshop material
Accepted
6/5
Advantages and disadvantages of strategic planning
Accepted
6/4
help me in choosing my advertising career
Accepted
6/3
PR for a free venue finding service
Accepted
6/3
Plan de mercadeo
Accepted
6/2
Projecting Growth in the First Year
Accepted
6/2
Common frequency rates for banner ad's
Accepted
6/2
Website Dilemma
Accepted
6/1
NEED SAMPLE LETTER TO CLIENTS TO INFORM OF CHANGE
Accepted
6/1
Advice on how to advertise a acne treatment
Accepted
6/1
Building awareness on a dime
Accepted
6/1
Millionth Customer Promo
Accepted
5/31
Re-launching + Price increase + name change
Accepted
5/30
Regarding the techigues used in Markeing research
Accepted
5/30
New Dpartment
Accepted
5/30
Dissertation Title regarding services marketing
Accepted
5/30
URGENT KIDSZONE TAGLINE NEEDED
Accepted
5/29
Types of marketing system
Accepted
5/29
promotion
Accepted
5/26
What's the first step in Marketing? HELP!
Accepted
5/25
how to size my market
Accepted
5/22
Looking for Successful Branding Case studies
Accepted
5/20
Looking for marketing campaigns
Accepted
5/20
SW for mediocre logos, ltrs, headlines, postcards
Accepted
5/17
Urgent: Budgeting Crunch
Accepted
5/17
Advise on Naming a New CC
Accepted
5/17
GCCP analysis
Accepted
5/16
Retail and Marketing Intelligence
Accepted
5/16
Unusual name for food brand and suitable tagline.
Accepted
5/6
To List Prices, or not to List Prices?
Accepted
5/5
Finding Payroll Sales Professionals
Accepted
5/3
Channel Partner Marketing Program
Accepted
4/28
Quantify BTL activities
Accepted
4/28
Mktg. Services LofA examples
Accepted
4/27
Measuring Circular Advertising
Accepted
4/27
brand communication, strategy and development
Accepted
4/27
Name for branch of architectural lighting company
Accepted
4/24
Name for Property & Casualty Insurance Agency
Accepted
3/29
A "tribute" to rbauman.
Accepted
3/29
How successful is newspaper advertising?
Accepted
3/26
Grand Opening Ideas Needed
Accepted
3/12
The Image of the American Women in Advertising
Accepted
3/11
Naming a new company
Accepted
3/10
need slogan marquee for a new real estate agent
Accepted
3/8
Sugar Free Drinks
Accepted
3/8
Best Loyalty program for Postpaid mobile users
Accepted
3/8
Change management diagnostic models
Accepted
3/7
Tagline needed for 2 kinda pdts...
Accepted
3/6
New Event Planning Business
Accepted
3/6
Custom-made coffee table books for businesses
Accepted
3/2
Looking for a Graphic Designer
Accepted
3/2
Improving customer service through r/marketing
Accepted
3/2
Loyalty program for resellers
Accepted
2/21
Marketing and Music
Accepted
2/21
what type of education is better
Accepted
2/20
BTL Activities for Cigarettes
Accepted
2/17
David System
Accepted
1/25
appropriate questions
Accepted
1/25
marketing mix modeling or software
Accepted
1/23
Marcom resume key search words/terms?
Accepted
1/17
Targeting New/Expectant Mothers
Accepted
12/19
Marketing Comunications-Poultry-Consumer Behaviou
Accepted
11/24
marketing strategies fro BPO organisations
Accepted
11/21
Current trends: client direct to creative agency?
Accepted
11/20
Marketing Plan - Control and Evaluation Framework
Accepted
11/20
Limousine Trade Show
Accepted
11/20
the best way to improve customer relationship
Accepted
11/19
What is Content Analysis in Marketing Research
Accepted
11/17
How are brand constructs obtained?
Accepted
11/15
Celebrity endorsement,effect on consumer behavior?
Accepted
11/13
9/11 and International Marketing
Accepted
11/7
Broadband Commercial Spots
Accepted
10/28
Targeting the 18-34 Market
Accepted
10/28
what are the elements of creative brief
Accepted
10/28
Is your mother a controlling mother?
Accepted
10/27
how does color tie into the brand emotion?
Accepted
10/27
Tips for rebranding a service
Accepted
10/27
Anyone have info about buyer behavior and philanth
Accepted
10/27
How often should you update or change your site?
Accepted
10/27
Using smell sense in saling of wine?
Accepted
10/27
How to drive customers to a shopping mall?
Accepted
10/27
Tag Line for Univ. Student Service Co.
Accepted
10/27
Need slogan/tag line for new product launch
Accepted
10/27
Retail merchandising (power tools) dos and don't
Accepted
10/27
branding for competitive advantage
Accepted
10/26
Integration of NPD process into company culture
Accepted
10/25
Store placement
Accepted
10/24
How to implement Nurturing Marketing?
Accepted
10/24
gender differences in Sport celebrity endorsement
Accepted
10/23
Branding possibilities in the era of convergance
Accepted
10/21
How to deploy biometrics in the hotel indsutry?
Accepted
10/21
how branding is useful in contemporary world?
Accepted
10/21
MBA THESIS TOPIC (MARKETING)
Accepted
10/20
There's no shame in being a geek
Accepted
10/19
Best way to become a professor
Accepted
10/19
Creative brief for Product
Accepted
10/19
How to market/sell a new hotel
Accepted
10/19
Marketing Research for Banks
Accepted
10/18
Research about garden trends in Europe
Accepted
10/18
is there Cus.Retention agencies in Gulf Contries?
Accepted
10/18
Who are Trustworthy Career Counsellors in Mumbai
Accepted
10/17
How to market the Chinese wine out of China?
Accepted
10/17
What is a whisper campaign?
Accepted
10/17
Reaching decision makers through e-mail
Accepted
10/17
From Small to big, Marketing to network stores?
Accepted
10/17
need some marketing ideas...
Accepted
10/17
CEO or Thought Leader Book Endorsements
Accepted
10/17
What's the best way to write a business proposal
Accepted
10/17
How can I market to teens?
Accepted
10/17
Creating a Demand
Accepted
10/17
Bill of sale
Accepted
10/16
Name & guidance to start the offshore it business
Accepted
10/16
Title for a Customer Appreciation Dinner
Accepted
10/15
why can marketeers be more risk takers rather than
Accepted
10/15
Internal Politics in I.T.
Accepted
10/15
New Product & Service Launch
Accepted
10/14
Co-branding choices
Accepted
10/14
Biggest distribution network
Accepted
10/14
Name for Financial Advisory Services Company
Accepted
10/13
How do you measure ROI from your catalog?
Accepted
10/13
What Service Marketing?
Accepted
10/13
Advertising potential-1mn listener hrs on Radio
Accepted
10/13
THE TAILORED DOG
Accepted
10/13
Visa Sponsorship
Accepted
10/13
How write a comprehensive proposal bid
Accepted
10/12
Financial Value of touchpoints
Accepted
10/12
Car flyer for a car rental company
Accepted
10/12
What means OFF TRADE and ON TRADE promo?
Accepted
10/12
Below-the-line marketing how relevant is it?
Accepted
10/12
Premium Offer Communciation: Brand or Additive
Accepted
10/12
How do I get listed on Google?
Accepted
10/12
shop windows displays
Accepted
10/10
visual merchandising
Accepted
10/10
A tough but interesting question
Accepted
10/10
how to write a logo creative brief?
Accepted
10/10
Planning for a Brand in trouble
Accepted
10/9
Define Brand, Identity, and Branding
Accepted
10/9
marketing research
Accepted
10/8
How do I deal w/ a coworker that is unreliable?
Accepted
10/8
Need a PPPP Article
Accepted
10/8
why are brands needed
Accepted
10/7
GUREILLA WARFARE
Accepted
10/7
Branding for a subsidiary
Accepted
10/7
How many focus groups do I need?
Accepted
10/5
what are the intermediaries for apple ipod's
Accepted
10/5
Short prison film needs tagline for festival pkg
Accepted
10/5
product repositioning and promotional strategies
Accepted
10/5
Slogan Needed for A Marble Company
Accepted
10/5
New Seminar Title Needed
Accepted
10/5
Effective guerilla marketing techniques
Accepted
10/4
client service and exceeding clients expectation
Accepted
10/4
Missed the Point
Accepted
10/2
Comparative advertising
Accepted
10/2
working In biodiesel unit India
Accepted
10/1
Remodeling: Internal EE Newsletter Name
Accepted
9/30
Value Creation
Accepted
9/30
How does new media Impact brand strategy ?
Accepted
9/29
what is test marketing
Accepted
9/29
what is blog and why is important for pr
Accepted
9/29
How and why do I go from product to brand?
Accepted
9/27
Please Can You Provide me Lecture Notes & Slides
Accepted
9/27
CRM packages for accounting firms
Accepted
9/26
Marketing Plan
Accepted
9/26
Channel Management in Asia
Accepted
9/26
How to launch a product successfully?
Accepted
9/22
like to know more about service marketing
Accepted
9/21
Customer surveys -how to get responses
Accepted
9/21
Tagline/Position Statement: emotional or tactical?
Accepted
9/16
pricing a package composed by a book and a product
Accepted
9/16
INTERVIEW TIPS
Accepted
9/16
FIGHT WITH BRANDED AND NON BRANDED
Accepted
9/14
Medical/MRI start-up looking for market strategies
Accepted
9/13
Interactive Media Strategy Ideas Needed
Accepted
9/13
Getting sponsors
Accepted
9/12
Marketing Plan
Accepted
9/12
whats next after cult branding
Accepted
9/10
courses on how to build customer advisory boards
Accepted
9/10
Using iPod/Pro Tix Promotion to Move Customer
Accepted
9/2
Consumer Behavior and Innovativeness Databases
Accepted
8/31
creating website traffic through competitions.
Accepted
8/31
How to compete with unorganised sector in rural mk
Accepted
8/29
Branding myself in FL Real Estaste & Mortgage bus.
Accepted
8/28
Cool adverts collections ?
Accepted
8/27
What is attitude study and behaviour study?
Accepted
8/24
brand health check
Accepted
8/24
Marcom - roles & responsibilities
Accepted
8/24
difference between services and products
Accepted
8/3

Responses from deedee
[back to top]
Question Title
Status
Date
Video Ideas on 'Execution' for company offsite
Closed
7/13
What impact does re-branding have for a large TNC?
Closed
7/6
Dual Target Audience
Closed
6/9
Need Advise for PhD
Closed
6/2
Tag Needed for Celebrity News Website
Closed
6/1
Marketing an HMO
Closed
6/1
How can I enhance my company website
Closed
6/1
Marketing communication products solely on the web
Closed
6/1
Process Management Tool
Closed
5/31
Pulling the Plug on an Indecisive A/B Split Test
Closed
5/31
Simple!!! India HR magazines & geography
Closed
5/31
Brand Personality
Closed
5/31
Campus Viral / Experiential Marketing Tactics
Closed
5/30
Entertainment Marketer Needs Help With Strategy
Closed
5/30
City Branding in Peru
Closed
5/30
Visual merchandizing & In-door signage
Closed
5/25
Working in Vancouver BC
Closed
5/17
MARKET STUDY DURATION
Closed
5/5
Metal Fbrication Startup Business Strategy
Closed
5/4
How to get sponsorship for robotic competition
Closed
5/4
Moblie service providers ad campaign
Closed
5/4
B2B vs B2c Supply chain
Closed
5/4
Thoughts on Marketing Beer Shirts to Brewers
Closed
3/29
Is uneven Rx prices in varying countries unfair?
Closed
3/11
Naming of IT Service Levels
Closed
3/11
Challenges moving from client-side to agency?
Closed
3/10
Betting company slogan
Closed
3/8
web 1 solution creative workflow/integrated mkting
Closed
3/7
Marketing financial services mutual funds
Closed
3/7
What's the latest in CRM software?
Closed
3/7
Job interview presentation
Closed
3/7
Catchy slogans for an outstanding Residential Building
Closed
3/7
Promotions for sales staff
Closed
3/6
Copywriting help for car dealerships
Closed
3/5
Restaurants Chain
Closed
2/21
How to allocate promotional budget?
Closed
2/21
HELP: Marketing for a New Business
Closed
2/20
Need a Name/Tagline for New Health Care IT consulting firm
Closed
2/19
How to implement mystery shopping
Closed
1/25
what are the basic ingrdients of a marketing plan
Closed
11/23
How to recruit an army of affiliates fast?
Closed
11/20
KPIs for public campaigns
Closed
11/15
Need A Holiday Gift Idea QUICKLY!!!
Closed
11/14
corporate communication
Closed
11/10
How do I determine redemption points?
Closed
11/10
Pharmacies, are a product or a service?
Closed
11/9
Can brand transit frm humorous advtsg to non humor
Closed
10/28
I'm starting an in-home dog care service.
Closed
10/28
Explain me fully about Split Testing.
Closed
10/28
Tagline for a marketing research company
Closed
10/27
from launch to advertising
Closed
10/27
Pharma Marketing - how to prepare oneself
Closed
10/27
targeting female consumer between 13-25 years old
Closed
10/26
What is Leadership?
Closed
10/26
Marketing Identity Crisis problem
Closed
10/26
Fun tagline that will appeal to masses
Closed
10/23
BUZZ marketing
Closed
10/23
Need help with how to word an AD. (Motorcycles)
Closed
10/21
Association Membership Growth
Closed
10/20
the effects of globalization on an organizations
Closed
10/19
What are the 10 Golden rules of Customer Service?
Closed
10/19
Suggestions for Excellent Focus Group Companies?
Closed
10/18
How to hype an event without much budget?
Closed
10/18
% of transactions that can be expected
Closed
10/17
Product Launch in the Retail Market
Closed
10/16
Effective Marketing Organization and Process
Closed
10/16
BETTER CONTROL OF IN-STORE PROMOTERS
Closed
10/16
Starting a Farmers Insurance Agency
Closed
10/14
Marketing help for new real estate agent
Closed
10/14
Photo shoot questions
Closed
10/14
how to build a customer loyalty program for mobile
Closed
10/14
Direct Mailing Response Rate
Closed
10/13
Hutch communication plan
Closed
10/12
What should I do to pursue marketing career ?
Closed
10/11
Forums and Businesses
Closed
10/11
Effectiveness of interactive advertising on consum
Closed
10/9
How can I a do a PR Project in the textile brand?
Closed
10/7
Which site sells released ads- print n TV
Closed
10/7
I need to know the market size of dance studios
Closed
10/7
Estimating market size -- y'all ready for this?
Closed
10/6
Ideas for Customer Appreciation Week
Closed
10/6
Well targeted email, best case scenarios?
Closed
10/6
What components make up a ‘successful' email?
Closed
10/5
Unique Name and Tagline for VA Biz needed!
Closed
10/5
Branding Hierarchy (BH)
Closed
10/5
Career Opportunity for Hospital Administrator
Closed
10/2
Branding success stories in healthcare research
Closed
9/26
Pros & Cons: Creativity Seminar
Closed
9/23
Customer Focus Group
Closed
9/20
Selling an alarm clock to young people BIG BUDGET
Closed
9/20
Tag line needs to be updated
Closed
9/18
how do I market 3 bedroom apartments
Closed
9/7
Desperately in need of inspiration
Closed
9/6
best placement of logos on marketing collateral
Closed
9/2
How to express consumer emotions in an ad
Closed
9/2
Mother and Baby Fair
Closed
8/29
Advertising to seniors (50+ market)
Closed
8/29
Turning a negative feature into a positive for a b
Closed
8/28
Marketing Campaign for NGOs: Need ideas
Closed
8/28
Most energizing colors for a fitness club
Closed
8/25
What scent should I use in a jewelry store?
Closed
8/9

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