MarketingProfs Knowledge Exchange : jlevin

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COMMUNITY NAME	jlevin
Name	Joy Levin
Email Address
MarketingProfs Member Since	October 12, 2005
Company	Allium Research and Analytics
Web Site	http://www.alliumresearch.com
Occupation	Market Research Consultant

Bio	Allium Research and Analytics is a market research and data analysis firm. We work with organizations to understand their customers in order to develop focused marketing strategies. Joy Levin is the founder and principal of Allium. She has 16 years of experience working with organizations of all sizes in a variety of industries, including consumer packaged goods, travel, software, financial institutions, retail, not-for-profit, high-tech and telecommunications. Joy has developed and managed all aspects of both quantitative and qualitative research. She has conducted studies for our clients that not only got the answers for which they were looking, but has also uncovered additional information that they did not expect to find. Joy takes a creative approach to marketing research problems and challenges and gives clients the result they want - strategic and pragmatic recommendations based on consumer and market dynamics and needs. In working with a diverse client list, ranging from start-ups to Fortune 50 companies, Joy has worked on topics including customer satisfaction, concept testing, pricing, product testing, demographics/psychographics, segmentation, and attitude and awareness. As president of Allium Research and Analytics, Joy works with the client to determine the research objective and recommends the methodology that has the best chance of achieving the overall marketing goal.

Total Questions Asked	0
Total Questions Participated	368
Total Answers Accepted	298
Expert Points: Cumulative Total	23141

Question History | Accepted Answer History | Response History

Accepted Answers from jlevin [back to top]
Question Title	Status	Date
Focus Group Budget & Firms	Accepted	11/18
Hours	Accepted	11/5
combining mixed mode survey data	Accepted	10/28
Average budget percent spent on digital	Accepted	10/13
Response tracking on advertising - code system?	Accepted	10/7
A 50% increase in sales,how much do I invest?	Accepted	10/7
Confused about surveys	Accepted	10/7
research methodologies	Accepted	10/4
Collecting Donations in-store:Value or Harm?	Accepted	9/30
Help in developing an effective Rewards Program	Accepted	9/29
Net Promoter Score: logic of calculation	Accepted	9/22
Tagline for Software company.	Accepted	9/22
Name for a In-home tutoring service company	Accepted	9/22
HOw much value does a 2nd MBA add?	Accepted	9/22
Percentage of Marketing Budget Spent on Salaries	Accepted	9/21
Breaking into the Market Research Industry	Accepted	9/3
How Many Market Research Personnel is Needed	Accepted	8/20
Need help determining sample size	Accepted	8/4
linking market segmentation and decision making	Accepted	7/30
Evaluating an advertising pitch	Accepted	7/28
Neutral in a five-points scale	Accepted	7/28
Where to find demographics and psychographics info	Accepted	7/21
Omnibus Surveys	Accepted	7/1
Pretesting advertising	Accepted	6/21
Weighting Multi-Modal Survey Data	Accepted	6/17
Marcom group metrics	Accepted	6/15
Use (or non-use) of Incentives in Focus Groups	Accepted	4/13
Locations	Accepted	4/8
Athlectic shoe shop	Accepted	4/7
Used video game sales	Accepted	4/6
5 and 10 point scale	Accepted	4/5
The percentage of software power utilized	Accepted	4/5
Pricing model for VALS	Accepted	3/4
Search for SAP Client List	Accepted	3/4
How to determine market share ratio?	Accepted	2/22
math formulas to calculate RFM?	Accepted	2/14
Help with internal branding research	Accepted	2/11
Sampling retail product thru Hotel amenities	Accepted	2/11
ROI on Brand Activation	Accepted	2/9
ROI for specialty publications vs. magazine ads	Accepted	1/29
online survey tool - complex questions	Accepted	1/29
New Mkt measurement/$allocation tools & techniques	Accepted	1/20
Books on statistical testing using SAS	Accepted	1/17
Churn Rate in Pharamaceutical industry - Diabetes	Accepted	1/8
How to avoid competitos from copying our product?	Accepted	1/8
I need a tagline, please?	Accepted	12/27
Toll Free Numbers and Market Segment	Accepted	12/8
Direct Response Customers	Accepted	12/8
Measuring "less" of a loss/decline	Accepted	11/14
Increasing brand awareness/purchase consideration	Accepted	11/8
Will financial crisis boost implementation of MPM?	Accepted	11/7
What are the best social media measurement tools?	Accepted	10/28
SMS advertising Metrics	Accepted	10/25
Using RSS to research a topic or competition	Accepted	10/23
Media Impressions	Accepted	10/23
Tips for focus groups and structuring sessions	Accepted	10/21
How to drive more traffic and KPI for SEO	Accepted	10/18
Where to find good marketing research	Accepted	10/15
New Product Positioning Statement	Accepted	10/13
Guerillas Needed!	Accepted	10/10
Market Research Country Lodge and Events	Accepted	10/7
Monitoring changes in mean score over time	Accepted	10/5
What's Better/Worse Than	Accepted	9/29
Getting Press in National Business Pubs WSJ, Forbe	Accepted	9/29
internal announcement of company acquisition	Accepted	9/22
How to identify straight-line respondants	Accepted	9/19
Advertising/PR for an educational institute.	Accepted	9/15
customer expectations survey	Accepted	9/15
Brand and Product Management in FMCG Markets	Accepted	8/29
Calculating Total Attainable Market	Accepted	8/27
What role does web play for CPG companies?	Accepted	8/26
need new campaign ideas	Accepted	8/24
360 degree campaign for promoting LCV(Light commercial vehicle) tyre brand	Accepted	8/21
DIRECT MAILING HELP HOW DOES IT WORK	Accepted	8/20
MBA for a software devloper	Accepted	8/18
How to market Penthouse Lofts to rich, single, men	Accepted	8/14
Customer Survey	Accepted	8/11
Possible to sell recurring service through elance?	Accepted	8/9
Ideas for holiday fun at Outlet Shopping Center	Accepted	8/6
Negotiating with TV companies..Help...	Accepted	8/6
Marketing expense to Sales Ratio	Accepted	8/5
Business Research!!	Accepted	8/5
To choose a reliable trend research company	Accepted	8/4
Travel Product Utilization	Accepted	8/4
Marketing a new family event	Accepted	8/2
How to choose which US states to expand into?	Accepted	8/1
Creative Marketing Ideas	Accepted	7/31
Marketing to IP Address Locations	Accepted	7/29
How can an ESP target Marketing Agencies?	Accepted	7/28
Marketing Plan_How to Find Necessary Information?	Accepted	7/28
marketing tool for ranking of variables	Accepted	7/25
B2B Marketing for Marketing Public Relations Firm	Accepted	7/24
Marketing for a College Engineering Dept	Accepted	7/23
Brand Activation!!	Accepted	7/23
Marketing a Chamber of Commerce	Accepted	7/19
Sampling strategy	Accepted	7/14
Scales for barriers to product adoption	Accepted	7/7
Surveys and email marketing.	Accepted	6/28
buyers say they will buy, but don't close deal	Accepted	6/15
Direct Mail versus Our Desire to be Green	Accepted	5/13
Questions to ask how your brand stacks vs. compe..	Accepted	5/12
Diary Panel: Sample selection bias	Accepted	4/29
How to deal with item non-response	Accepted	4/21
Deciding whether to outsource survey work	Accepted	4/21
rate of agreement	Accepted	4/13
National Mktg for Kindergarten Readiness Program	Accepted	4/9
loyalty campaign	Accepted	4/8
Innovative qualitative techniques?	Accepted	4/5
Congratulations to Jay Hamilton-Roth	Accepted	4/5
Small Business and Marketing Plan Statistics	Accepted	4/2
Choosing markets for focus group research	Accepted	4/1
mean score of nine close-ended questions	Accepted	3/30
Input on pricing for qualitative interviews	Accepted	3/25
Fine wine consumption in Latin America?	Accepted	3/23
Focus Group Recruitment and Participation	Accepted	3/19
Incentive to respond	Accepted	2/5
Am I on the right track on this?	Accepted	2/5
Here there be Dragons	Accepted	1/29
What is a successfult source code capture rate?	Accepted	1/29
New Research Reports Business	Accepted	1/23
Research Project	Accepted	1/5
Online Surveys	Accepted	1/5
Online survey with trend analysis	Accepted	1/4
How do you market to very confident people?	Accepted	12/8
Attn: Top Profs ! Budget for brand development	Accepted	12/5
target market for Ecommerce Dress only store	Accepted	11/21
Marketing for the Heavy Duty Trucking Business	Accepted	11/19
Which online media discuss b2b marketing?	Accepted	11/18
Research: B-B tools for 2nd & 3rd level mgmt	Accepted	10/31
Need to attract respondents for online survey	Accepted	10/27
Creating perceptual Maps	Accepted	10/26
How to make our product sell itself	Accepted	10/24
Does a list of US newspaper-small to large exist	Accepted	10/23
Brand Awareness Benchmarks	Accepted	10/22
Appropriate Communication Mechanism	Accepted	10/15
Need Demographics Sources	Accepted	10/12
Can you create a Brand?	Accepted	10/11
Putting together direct mail campaigns	Accepted	10/10
Marketing Strategy for Italiannies	Accepted	10/4
CRM- Presentation material Needed	Accepted	10/4
MBA or MSc for Mktg Research	Accepted	10/2
The importance of 2nd Purchases	Accepted	10/2
calculating market potential	Accepted	9/28
We need a Landing Page Autopsy	Accepted	9/13
next step after market research design-execution	Accepted	9/13
Branding, What is the definition of branding?	Accepted	9/9
Measuring brand consumer relationship	Accepted	9/3
Monetising Craftytv.com	Accepted	8/30
Why to join LinkedIn?all possible reasons please	Accepted	8/29
Sample size question	Accepted	8/22
Does Conjoint Analysis work for you?	Accepted	8/18
Survey when LEAVING website	Accepted	7/31
Response rates of surveys inserted in shipments	Accepted	7/31
Tailoring product to market, niche sportscar	Accepted	7/24
software -how people think of brand + legal issue	Accepted	7/20
Launching a product for the Agriculture Market	Accepted	7/20
Mobile phone -focus groups	Accepted	7/19
degree of reliability	Accepted	7/2
Patients satisfaction survey	Accepted	6/14
Phone Book Response Rates?	Accepted	5/8
Need customer survey template	Accepted	5/5
Why do customers buy from us?	Accepted	4/19
Research findings translated to action	Accepted	3/30
Coffee Retailing in India	Accepted	3/14
Teen Market Research - Survey Question Help	Accepted	3/13
Marketing help required	Accepted	2/26
Sampling - what are sufficient numbers?	Accepted	2/15
Market research UPC/Coupon collection	Accepted	2/12
Product Revitalisation Strategy	Accepted	1/30
Anticipating customer reaction to new savings card	Accepted	12/26
Do any researchers use PRIZM or Microdata?	Accepted	12/23
Returns: convertion rate, direct mail response,etc	Accepted	12/21
Territory Segmentation	Accepted	12/8
ROI: Online vs. Print ?	Accepted	11/21
Response rates for personalized direct mail	Accepted	11/14
population sample as the best representation	Accepted	11/13
Demand for Enthanol	Accepted	11/6
CVB Marketing	Accepted	11/3
Information management in marketing	Accepted	11/1
Need input regarding Consumer behavior etc	Accepted	10/26
About Product Management	Accepted	10/12
New ideas on networking and prospecting	Accepted	10/8
Advertising / Marketing Message Boards	Accepted	10/3
Response Rates in the Arts	Accepted	9/22
Need Better Follow Up Message	Accepted	9/21
Need recommendation for online survey provider	Accepted	9/21
Newspaper advertising revenues	Accepted	9/21
Data Interpretation & Analysis	Accepted	9/18
Need target audience help!!	Accepted	8/8
Do you have mapping software suggestions?	Accepted	8/7
How to get ahead of the next 'Trend'	Accepted	7/28
Using our colors/logo on our c-sat survey	Accepted	7/21
Introducing New Technology - Incentives to Use	Accepted	7/18
Internet threat	Accepted	7/17
Questions to be asked for a open market survey	Accepted	5/3
How to interpret data & use it to your advantages?	Accepted	4/27
How do I do a product positioning graph?	Accepted	4/26
preparing a questionaire	Accepted	4/25
Image survey: anonymous or not?	Accepted	4/20
Profiling My Customers	Accepted	4/17
Photographic Branding Survey	Accepted	4/11
nylon yarn Customer satisfaction survey	Accepted	4/10
Survey Response Rate Motivators	Accepted	3/16
teacher in need of help	Accepted	3/7
Ethics in Marketing Research	Accepted	3/5
Improving customer service through r/marketing	Accepted	3/2
why customer participate less in loyalty programs	Accepted	2/1
Webinar campaign - good or bad?	Accepted	1/19
Software or .xls to manage MDF funds?	Accepted	1/19
Research - How to Reasearch an Untapped Market?	Accepted	1/16
customer loyalty index	Accepted	1/12
customer comment card for resort business	Accepted	1/12
Business Consulting	Accepted	1/6
What should I budget for a member survey?	Accepted	1/4
consumer marketers vs business marketers	Accepted	12/27
Evaluating brand perception/ positioning	Accepted	12/23
Soap product positioning and segment size	Accepted	12/23
'market research' & 'marketing research'	Accepted	12/19
Creative Strategy Research	Accepted	12/13
Queastionnaire on Customer Satisfaction	Accepted	12/9
what are the current research undergone in web adv	Accepted	12/9
five forces analysis of sony corporation	Accepted	12/8
Looking for the PERFECT word....	Accepted	12/8
What are the pros and cons of controversial tv ads	Accepted	12/6
Need help figuring out how to reach target market	Accepted	12/6
Converting Free Trials	Accepted	12/6
Telemarketing - How to	Accepted	12/6
Researching Prospective Students's Needs	Accepted	12/4
Catalog response rates and packages	Accepted	11/30
Buying Criteria for Denim Merchandisers	Accepted	11/30
Need help with Demographics on D.C.	Accepted	11/29
I need a survey method without using Questionnaire	Accepted	11/28
Loyalty Programs: how to create/manage it	Accepted	11/25
Volvo Ocean Race Online Challenge	Accepted	11/24
Market Research for customer specific product	Accepted	11/24
Marketing Comunications-Poultry-Consumer Behaviou	Accepted	11/24
Job Description	Accepted	11/21
Feasibility Study for Juice Bar	Accepted	11/21
branding books for holiday reading	Accepted	11/18
Advertising presentation to resellers	Accepted	11/17
prepare marketing budget for car company	Accepted	11/16
Electronic surveys - subject lines	Accepted	11/16
How 2 offer valuable markt'g inputs to my clients?	Accepted	11/16
image survey	Accepted	11/16
Customer Survey follow-up	Accepted	11/15
market research design for testing brand experienc	Accepted	11/15
How luxury(high priced) products are branded?	Accepted	11/15
buying tendencies or psychographics of women 25-39	Accepted	11/11
Good ideas for customer relationship mngmt?	Accepted	11/11
information on market research eithcs	Accepted	11/10
Survey Guidelines - input please	Accepted	11/10
PESTE ANALYSIS WITH 2 FUTURE SCENARIOS	Accepted	11/9
what is importance of creating an int'l brand?	Accepted	11/9
Organizing Marketing Information	Accepted	11/9
How to get best information from on-line survey?	Accepted	11/9
What is the best confidence interval ?	Accepted	11/8
Marketing or Strategic Plan...which comes first?	Accepted	11/8
New Product development	Accepted	11/7
I'm desperate for my thesis	Accepted	11/6
Uses of Regression model in the field of finance?	Accepted	11/6
ideas for a marketing strategy	Accepted	11/4
Where to look for MKTG industry work	Accepted	11/3
Is my survey statistically significant?	Accepted	11/2
how to attract leading B-School alumini	Accepted	11/1
What is Unique selling proposition	Accepted	11/1
US demographics and segments and target markets	Accepted	11/1
Is it wise to change an existing logo?	Accepted	11/1
Getting Response from C-level Execs	Accepted	11/1
How to conduct an In-House Market Research?	Accepted	11/1
explain the concept of bench marking with examples	Accepted	11/1
Market researchon sports markets	Accepted	10/30
marketing ideas for small service oriented busines	Accepted	10/28
Branding vs. Corporate Image	Accepted	10/28
Efficient online qualification	Accepted	10/27
targeting female consumer between 13-25 years old	Accepted	10/26
Market Gaps-Gap analysis	Accepted	10/26
Any credible data on online surveys?	Accepted	10/26
When 'Targeting' gets out of hand	Accepted	10/26
Steps to keep in mind when outsourcing new product	Accepted	10/26
Can too much sales promotion be disastrous	Accepted	10/26
How to measure brand awareness and market awarenes	Accepted	10/25
Does red, yellow, and green make you eat more?	Accepted	10/25
how do you build a great brand from scratch?	Accepted	10/25
what does direct marketing consist of?	Accepted	10/24
Segmentation help!- Our target markets are mixing!	Accepted	10/24
how do you talk to the things who call you uncle	Accepted	10/24
What are the parameters to identify the Prospects	Accepted	10/24
Need to outsource print ad design	Accepted	10/23
How does location help in brands	Accepted	10/22
which one do you like best and why	Accepted	10/22
Database and Direct Marketing	Accepted	10/21
i have a dissertation idea-just needs refining-HE	Accepted	10/19
Marketing Research for Banks	Accepted	10/18
what's a marketing plan?	Accepted	10/17
How can I market to teens?	Accepted	10/17
how to build a customer loyalty program for mobile	Accepted	10/14
how to create a successful positioning statement?	Accepted	10/10

Responses from jlevin [back to top]
Question Title	Status	Date
Design market research for filming school set up	Open	11/17
Cities vs towns: who uses Internet services more?	Open	11/17
Direct Marketing: Response Rate Calculation	Closed	11/12
Ranking v Rating Question Design	Closed	11/3
The Essence	Closed	10/7
Need help in projections	Closed	10/6
Tracking success of Rebrand with Questionnaire	Closed	10/6
How long to keep following up?	Closed	9/22
How do I get their name down on paper?	Closed	8/3
four-point scale question	Closed	3/29
You Have $150k For Advertising, What do You do?	Closed	12/28
Thoughts on Selling to Government	Closed	10/14
Benchmarks for E-newsletter opens & click throughs	Closed	10/10
Marketing objectives needed activities	Closed	9/26
market research tool for an events organizing company	Closed	9/2
Top Firm Reports	Closed	8/26
Switching from Sales-oriented strats to Marketing	Closed	8/21
Subsidiary logo	Closed	8/21
Direct Mail Breakeven Formlas(?)	Closed	8/10
Interview Test - Direct Mail Analytics?	Closed	8/5
SMS Service user profile	Closed	7/31
How to effectively convey my message to suspects?	Closed	7/29
how to expand a brand overseas?	Closed	7/21
Survey Vendors	Closed	7/13
Positioning A Snack Product	Closed	6/20
Need Vision Statement to Drive Customer Focus	Closed	1/17
Are simultaneous multiple campains a good strategy	Closed	12/13
What should an average mailing cost today?	Closed	11/5
OPT OUT LIST FOR SURVEY LAUNCH NEED HELP PLEASE	Closed	10/19
Retail Sales Events	Closed	10/19
Which Industry will benefit most from our product?	Closed	10/18
Need help with Research Paper Topic- ASAP!!!	Closed	10/16
Log Home Marketing Studies	Closed	9/13
I Need Advice-Marketing/Advertising Director	Closed	8/30
Brooms and mops	Closed	8/2
Best format for Customer Satisfaction Survey	Closed	7/3
How to conduct a brand discovery workshop??	Closed	7/2
Need referrals for small Advertising firms in NYC	Closed	6/26
Email Campaign Benchmarks - What is a good result?	Closed	4/22
Predicting Customer Behaviour	Closed	4/10
Considered purchase drivers	Closed	4/5
Budgeting for Events	Closed	2/28
Market Research	Closed	1/17
Marketing Peformance survey	Closed	12/22
Presentation to staff regarding SWOT Analysis	Closed	11/29
Marketing Plan for B2B	Closed	11/9
Test Marketing	Closed	8/6
Profile of US air travelers	Closed	6/29
Lifestyle Management Servic Needs Business - HELP!	Closed	6/20
Pulling the Plug on an Indecisive A/B Split Test	Closed	5/31
brand attributes	Closed	4/16
Survey vendor recommendations?	Closed	4/10
Increasing Pipeline	Closed	3/6
Customer Satisfaction Surveys	Closed	1/23
Your opinion on demographics affect purchasing?	Closed	1/8
Marketing Outlets, most bang for the buck?	Closed	12/20
offer outsource services to US market	Closed	12/15
Rush Job on a Survey- Worth the time or not?	Closed	11/16
Market Segmentation for Cheminformatics Products	Closed	11/15
Ipod- will the hype carry long enough	Closed	11/10
How to effectively collect users' details online?	Closed	11/6
Starting a marketing & advertising consultancy	Closed	11/3
I'm a 4.0 GPA Marketing student in NYC but...	Closed	10/31
Is statistical analysis useful for direct marketing?	Closed	10/28
Best method for tracking mail pieces?	Closed	10/25
My business is new how do I answer the question..	Closed	10/24
Should a Loyalty Program have a renewal fee?	Closed	10/24
how branding is useful in contemporary world?	Closed	10/21
Disadvantages of using psychographic segmentation.	Closed	10/18
KPIs to measure marketing effectiveness	Closed	10/14

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