MarketingProfs Knowledge Exchange : designerdawnnie

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COMMUNITY NAME	designerdawnnie
Name	Dorothy Wiggan
Email Address
MarketingProfs Member Since	March 2, 2006
Company	Thomas, Bennet & Cole
Web Site
Occupation	Marketing Manager

Bio	I've been involved in marketing since I started my first "store" at age 6, selling my own home made Barbie dresses. For years I thought fashion design was my calling. I started my lingerie design business targeting plus size women in 1992. After the first 2 years, I discovered designing the clothes wasn't my first love, but marketing them was a lot more fun. So I reliquished the roll of Chief Designer to my partner and took over the marketing end. We closed the business in 2000 when I decided to concentrate strictly on online marketing--my partner didn't agree with that and we parted ways. I have been working independently as well as full time in marketing for a restaurant supply company (a full time gig can be a good thing sometimes--health insurance costs will kill you!). My expertise is in branding and positioning as well as graphic design and web site consulting, tying all elements together to form a cohesive brand identity and positioning strategy. I attended Baruch College in New York City with a concentration in Marketing Management and Economics.

Total Questions Asked	0
Total Questions Participated	83
Total Answers Accepted	62
Expert Points: Cumulative Total	2667

Question History | Accepted Answer History | Response History

Accepted Answers from designerdawnnie [back to top]
Question Title	Status	Date
Restaurant Tagline	Accepted	10/8
How Am I Doing?	Accepted	9/10
Company name that encompases us - HELP	Accepted	8/28
Baby Boomer Crafts & Art website	Accepted	8/19
Fashion Brand Name Wanted!!	Accepted	8/6
Marketing A new ketchup brand in indian market	Accepted	7/15
Marketing for doctors	Accepted	6/26
Image building & BTL Activities	Accepted	6/19
Name for Danish Bakery to open in USA	Accepted	6/16
whats my name	Accepted	6/8
2 Companies-2 Business cards & websites?	Accepted	6/4
Wi-Fi what? maketing campaign (credit best answer)	Accepted	6/4
Stone Manufacturer	Accepted	5/13
Please give feedback on my site ~ thanks!	Accepted	4/28
Should we change our business name?	Accepted	4/23
Name for Wedding Planner Company	Accepted	4/22
marketing a tee shirt business online	Accepted	4/15
Need name for Baklava Sales.	Accepted	4/9
punchline for leather brand	Accepted	4/7
New product brand creation and marketing	Accepted	3/16
name for fitness center	Accepted	3/3
announcing the vision and mission statement	Accepted	2/27
Cheap brands that have repositioned	Accepted	2/26
brand name for my designer jewellery	Accepted	2/22
What can i use for a decorating tag line?	Accepted	2/20
Tagline for tiles and bathware business	Accepted	1/15
Upscale Clothing Line Tagline Ideas	Accepted	1/4
Please help with new business name!	Accepted	12/30
Dog Day Care Business Name	Accepted	12/27
Being Tested Before Hired for Marketing Director	Accepted	12/27
Building a network of professionals	Accepted	12/19
Nightclub customer retention	Accepted	11/16
1 Year anniversary Slogans for a Bar/Restaurant	Accepted	10/31
unique shop name for self-serve yogurt	Accepted	10/31
Fashion Divas Word of Mouth Marketing ?	Accepted	10/10
One or Two Brand Names?	Accepted	10/2
TAGLINE FOR BRAND NAME CALLED ROCK N ROLL	Accepted	9/19
Marketing/ fashion Design Jobs	Accepted	9/13
Retention Strategy for Car Dealers	Accepted	9/13
Wedding & Event Planning Business Name	Accepted	7/23
Raising Perceived Brand Quality	Accepted	6/11
Can a traditional ad truly stick out with SUCCES?	Accepted	6/11
Stickiness of Al Gore's	Accepted	6/11
Made to Stick, Used for Good or Evil?	Accepted	6/11
Branding workshop tips?	Accepted	6/7
When naming brand how important is domain name?	Accepted	6/5
A Matter of Ethics or Ownership?	Accepted	5/23
Health Care Consulting Business	Accepted	5/11
I am a handbag designer, looking for a brand name	Accepted	5/9
Live time of a brand	Accepted	5/5
Online Lingerie Store Name	Accepted	5/3
Branding & tag line for neighbors/Real estate agnt	Accepted	4/8
Ries: WSJ finally questions convergence	Accepted	3/28
Re-branding from college to university	Accepted	3/27
Brand Launch in Major Department Store- HELP!!!!	Accepted	3/26
Branding a new women's line	Accepted	3/21
How to market www.NYLAbaby.com?	Accepted	3/21
Ries: iPhone: A promising convergent brand?	Accepted	3/19
Ries: Why discard a good brand name?	Accepted	3/19
How to pitch for the best interior designers	Accepted	3/17
Brand name required for Ladies fabrics/Lawns	Accepted	3/16
Brand Name Required for Gents Garment Store	Accepted	3/11

Responses from designerdawnnie [back to top]
Question Title	Status	Date
Looking for a name for a laser hair comb	Closed	7/16
Should a tagline be poetic?	Closed	5/13
Tips for a new Wine Bar	Closed	5/3
Need slogan for police helicopter anniversary!	Closed	4/24
Long copy on home page of Graphic Design Site	Closed	2/21
What graphic skills should marketers now have?	Closed	10/17
Tagline Needed for womans clothing store	Closed	10/12
Reinventing the wheel? Differentiating yourself	Closed	10/1
Opening a new store - need a catchy name	Closed	9/27
New Tea Cafe...	Closed	9/26
IN NEED OF CREATIVE PROMOTIONAL IDEA	Closed	8/8
Wholesale and Retail Presence	Closed	6/20
Brand under an umbrella or keep separate?	Closed	6/19
Need Name for Girls Night out or Ladies Night	Closed	4/16
brand name for handbags	Closed	4/9
Name for a new retail computer sales & service co.	Closed	4/7
Name for Rewards/Discount Card	Closed	3/26
How can I increase online artwork sales?	Closed	3/9
Customer extension strategy, need advice.	Closed	6/23
Improved Products	Closed	6/14
Fax Broadcasting	Closed	6/2

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