MarketingProfs Knowledge Exchange : BLACKCOFFEE

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COMMUNITY NAME	BLACKCOFFEE
Name	Mark Gallagher
Email Address
MarketingProfs Member Since	June 9, 2006
Company	BLACKCOFFEE® brand expression
Web Site	http://www.blackcoffee.com
Occupation	Brand Expressionist®

Bio	A passion for brand development led Brand Expressionists Mark Gallagher and Laura Savard, to found Blackcoffee in 1994. Blackcoffee is a brand expression consultancy. We work with consumer facing businesses to unlock the value trapped within their brands by integrating brand strategy & brand identity. Blackcoffee is independently owned. We help companies understand their marketplace and their position within it. To ensuring that we are able to deliver on our promise of unlocking trapped brand value, only senior people work with you (at meetings and behind the scenes). We see branding as a collaborative effort. We encourage the spirited debate and cross pollination that can only occur within cross functional teams. That’s why we believe that branding must extend through every area of your business, not just marketing. Our integrated and collaborative approach uncovers new opportunities for brands to deliver on their experience. At Blackcoffee, we thrive on collaboration–with one another, with strategic partners and with our clients. BLACKCOFFEE specializes in: BRAND STRATEGY • brand mapping • brand architecture • brand positioning BRAND IDENTITY • image mapping • verbal identity • visual identity • packaging identity • brand signals • expression guidelines CLIENTS INCLUDE Acura Cannondale Carpet One Converse Fox Sports Hasbro Kryptonite MTV Naked Lion New Balance Numark Puma Reebok Rockport Salomon Showtime Networks Sperry Top-sider Timberland Zildjian

Total Questions Asked	0
Total Questions Participated	20
Total Answers Accepted	19
Expert Points: Cumulative Total	1429

Question History | Accepted Answer History | Response History

Accepted Answers from BLACKCOFFEE [back to top]
Question Title	Status	Date
how can i build one strategy of bank?	Accepted	2/4
Comprehensive Guide to Branding - European	Accepted	2/2
Brand Harmony Team	Accepted	2/1
Should Company Name and Product Name be the Same?	Accepted	9/30
Defining Product Families	Accepted	9/27
Cross Promoting Product & Service	Accepted	9/27
Need good books on Presentation Skills	Accepted	9/25
Logo's small first letter	Accepted	6/20
reading info on buying habits for younger shoppers	Accepted	6/19
Marketing department roles	Accepted	6/19
Does I-Tunes E-marketing Attract Customers?	Accepted	6/16
Examples of successful name changes	Accepted	6/15
Looking for a list of CPG companies	Accepted	6/15
Consumer electronics to FMCG (Brand Ext.)	Accepted	6/15
Improved Products	Accepted	6/14
sales	Accepted	6/13
Collateral Materials	Accepted	6/9
Names for customer profiles	Accepted	6/8
how to make a logo familiar to the customers	Accepted	6/7