|Bio||Steve Byrne is Managing Consultant of Steve The Marketer™, an Orange County CA headquartered consulting practice. The firm develops business models and competitive strategies for small businesses and start-up enterprises along with local professional services boutiques — with a focus on marketing firms, design firms and law firms.
We fine-tune the definitions for the most desirable target customers within market niches and identify the best specific prospects for new business. We also confirm, and suggest modifications, for the primary customer benefits and competitive positioning strategy as perceptively known and understood by the customers. And we ask the question, "How is our product (or service) distinctly superior in a meaningful way for our customers"? Lastly, we develop the necessary planning to drive new revenue for the client. |