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COMMUNITY NAME Laura Ries (Author)
Name Laura Ries
MarketingProfs Member Since February 10, 2007
Company Ries & Ries
Web Site http://www.ries.com
Occupation Marketing consultant
  
BioLaura Ries is president of Ries & Ries, an Atlanta-based marketing strategy firm that she runs with her father and partner Al Ries.

Laura attended Northwestern University in Evanston, Illinois where she graduated "with highest distinction" from Northwestern's School of Speech in 1993, finishing in the top 2% of her class.

After graduation, Laura worked at TBWA Advertising in New York City as an account executive on the Woolite and Evian brands.

In 1994, Laura partnered with her father to form Ries & Ries. Together they have consulted with many Fortune 500 companies. They have also co-authored four books together:

The 22 Immutable Laws of Branding, The 11 Immutable Laws of Internet Branding, The Fall of Advertising & the Rise of PR, The Origin of Brands.
Visit www.ries.com for more information. And blog at: www.originofbrands.com
Total Questions Asked 3
Total Questions Participated 12
Total Answers Accepted 8
Expert Points: Cumulative Total 896

Question History | Accepted Answer History | Response History

Questions by Laura Ries (Author)
[back to top]
Question Title
Status
Date
Ries: WSJ finally questions convergence
Closed
3/28
Ries: Help Laura think of brands that need new names.
Closed
3/21
Al & Laura need your insight! Help divergence.
Closed
3/20

Accepted Answers from Laura Ries (Author)
[back to top]
Question Title
Status
Date
Women Only Fitness Facility
Accepted
3/23
Ries: Creating vs. Serving Markets
Accepted
3/21
Ries: Convergence vs. Divergence in Books
Accepted
3/20
Ries: Blue Ocean Strategy = The Origin of Brands?
Accepted
3/20
Ries: iPhone: A promising convergent brand?
Accepted
3/19
Ries: Pop Quiz -- Applying Divergence
Accepted
3/19
Ries: Why discard a good brand name?
Accepted
3/19
Ries: What's Your Take On The Read?
Accepted
3/18

Responses from Laura Ries (Author)
[back to top]
Question Title
Status
Date
Ries: WSJ finally questions convergence
Closed
3/28
Brand names going generic
Closed
3/22
Ries: Help Laura think of brands that need new names.
Closed
3/21
Al & Laura need your insight! Help divergence.
Closed
3/20

   [back to top]

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