His book, Marketing Champions: Practicle Strategies for Increasing Marketing's Power and Influence, written with MarketingProfs Founder and CEO, Allen Weiss, provides strategic insight into successful marketing organizations and practical advice for increasing the respect for marketing within organizations. The book was published by John Wiley in 2006
Roy has held high-level marketing and consulting positions with such companies as Time Inc. and Yankelovich & Partners. He was also an executive search consultant specializing in placing marketing executives. He has lectured in marketing at UCLA and USC and holds an MBA in Marketing from the Stern School at NYU.
