Question

Topic: Research/Metrics

What Is Test Marketing

Posted by Anonymous on 9/29/2005 at 9:42 AM ET 26 Points
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  • Posted on 9/29/2005 at 4:53 PM Accepted
    You pilot test a small program and look at its effectiveness, usually in a small, defined, representative geography. You use this experience to learn from it and make changes before you go/no go on a national launch. Usually there is a pretty big risk in the change.
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