Question

Topic: Career/Training

What Makes A Good Marketing Department?

Posted by Anonymous on 10/4/2005 at 10:21 AM ET 125 Points
I have a job interview coming up and I have to give a presentation on the above question.

Thoughts?
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  • Posted by mgoodman on 10/9/2005 at 2:49 PM Accepted
    Read Kotler on Marketing. It's an excellent book for understanding marketing -- broadly and very specifically.

    A good marketing department is one that has smart, highly-motivated professionals who all understand what Kotler explains as good marketing. There are nuances by industry and company, but you need to start with the big picture -- as defined by Kotler in the book.

    Good luck on the interview.
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