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Topic: Other

What Are The Elements Of Creative Brief

Posted by Anonymous on 10/28/2005 at 1:38 AM ET 250 Points
actually i want the elements of the brief and the examples of each subpoint there in. eg: what is the role of advertising? here i want to know what all should come in that point. similarly in all the elements of the brief with some examples would help me
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  • Posted on 10/28/2005 at 1:59 PM Accepted
    If you're looking for a form to ask questions and provide answers to your agency to develop an advertising piece, here are some key questions:
    What is the product description? What does it do?
    What is the value proposition?
    How is it different/better than the competition?
    How is the company viewed?
    Who are the target audience/decision makers?
    What are their perceptions about the company/products?
    What is the call to action? (web, phone)
    What is the fulfillment piece? (brochure, sample, meeting)
    Maybe this will help.
    Judy
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