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Know-How Exchange

Topic: Taglines/Names

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This question has been answered, and points have been awarded.

Need Name And Tagline For Security Company

Posted by Anonymous on 750 Points
All,
I am calling upon your collective insights once again in support of a friend starting a business soon. The primary thrust of the business will be installation, maintenance, repair and inspection of security and fire alarms. Additional services available include card access systems, CCTV, pro-sound, and computer repair/upgrades.

Business will be
small, regional (tri-county range)
will tie in with monitoring company
focus on commercial, but will work residential accounts

Core Values:
technical expertise (specialized training and formal education)
quality product
reliable service
customer safety and security comes first

Names on the table:
Secure Options
Security Options

Would like have a web domain matching the company name

Ideas and assistance greatly appreciated!

Lisa A

  • Posted by mgoodman on Accepted
    You might want to have some reference in the name to your tri-state area, or some way for people to understand that this is a home-town company, not some multi-national conglomerate that only cares about delivering the money to a parent company.

    Example: Emerald City Security Professionals or Tri-State Security Experts, etc.
  • Posted by ggrover on Accepted
    Lisa:
    I can't offer up specific names, but here are some resources you might be interested in tapping.

    You mentioned that you want a matching domain name. Here's a site that's a domain name generator:
    http://www.nameboy.com/

    What I like about Nameboy is that it allows you to put in one or two names or name parts, and it will generate a list of names in addition to providing an at-a-glance view of availability of .com and other domain suffixes.

    If you are interested in *free* help generating names, check out:
    http://www.wordlab.com/wordboard/

    For naming efforts I've found these online resources helpful too:

    OneLook dictionary (great for searching word parts/roots)
    http://www.onelook.com/

    Thinkmap Visual Thesaurus
    http://www.visualthesaurus.com

    Online thesaurus, using Roget's New Millennium Thesaurus
    http://www.thesaurus.com

    Finally, when evaluating name candidates, make sure you're not infringing on someone else's trademark. If your name is generic or descriptive, e.g., "Security Options", infringment is less of an issue. (Typically--although not always--generic or descriptive names are not protectable trademarks.) If you elect to go with a more suggestive or fanciful name, and you are in the U.S., you can do a quick search on the U.S. Patent and Trademark Office website here:
    http://www.uspto.gov/main/trademarks.htm

    Best of luck.
    gg
  • Posted on Accepted
    http://www.nameboy.com/ will be good option
  • Posted on Accepted
    Safety First
    Be Secure
    Security Zone
    Your stuff is safe with us
    Your security is our number one priority
  • Posted on Accepted
    sssafe.com,

    AngelSecurity.com,

    SecurityAndFireAlarms.com

    BusinessHomeSafety.com

    SafeSoundHomeBusiness.com

    All of the above are available domain names - I like
    Angel Security the best - provided you are not infringing on Trade Marks of others.

    Michelle
  • Posted on Accepted
    Lisa,

    Sorry if this duplicates - I was typing a post and lost it - so I am starting over again.

    My key position is that your friend will need to focus on the core attribute = security, not sound or computer systems. Trying to cover too many bases will end-up diluting the effectiveness of the name selected.

    I am a little perplexed as to the tie-in with a monitoring company, is this going to be for an independent agent of a nationwide security system provider (I am thinking ADT as an example)?

    As others have mentioned, the name 'Security' will likely get lost among the many options available out there. Some other options:

    - I like the connotations associated with the word 'Shelter': 'Shelter Me', or 'Shelter from the Storm'.

    - I would also urge you to look at the connotations consumers are currently experiencing in relation to their 'Pods', especially in an urban environment. A play off the ubiquitous iPod and Podcasting may also be interesting.

    - The word 'Sentinel' is a tad overused and stuffy, but I like its use in a more futuristic fashion and especially targeted at younger consumers.

    Hope these ideas help,
    John
  • Posted by michael on Accepted
    Fortress 4 Systems
    "Absolute security for your property"

    Thinking of a shield with 3 points at the top:
    technical expertise
    quality product
    reliable service
    Bottom point of sheild is:
    customer safety and security comes first

    www.fortress4systems.com is available.


    Michael
  • Posted on Author
    Great stuff here! Thanks for the input so far. I'm going to leave this open through Friday in case anyone has anything else.
    Lisa A
  • Posted on Author
    Okay, so maybe I'm extending this a little longer than Friday. . . looking things over and should close out soon . . .
    thanks again, all!
    Lisa A
  • Posted by Mushfique Manzoor on Accepted
    Hi Lisa

    so far great response from the experts. my 2 cents are....

    #some names:

    "3S (Safety, Security, Stability) Security Company"

    "Comprehensive Security Sevices (aka CSS)"

    "Guardsmen Security Services"

    "'The Grid' Security Services"


    #some taglines:

    "Your Safety, Our Concern"

    "You sleep well, We Provide the Security"

    "Comprehensive Security Solutions at your nearest."

    hope this helps.

    cheers!!

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