Be Awesome! Save 30% When You Go PRO in October. »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Need Name And Tagline For Security Company
Posted by Anonymous on
11/8/2005 at 6:38 PM ET
I am calling upon your collective insights once again in support of a friend starting a business soon. The primary thrust of the business will be installation, maintenance, repair and inspection of security and fire alarms. Additional services available include card access systems, CCTV, pro-sound, and computer repair/upgrades.
Business will be
small, regional (tri-county range)
will tie in with monitoring company
focus on commercial, but will work residential accounts
technical expertise (specialized training and formal education)
customer safety and security comes first
Names on the table:
Would like have a web domain matching the company name
Ideas and assistance greatly appreciated!
11/8/2005 at 8:07 PM
You might want to have some reference in the name to your tri-state area, or some way for people to understand that this is a home-town company, not some multi-national conglomerate that only cares about delivering the money to a parent company.
Emerald City Security Professionals
Tri-State Security Experts
11/8/2005 at 9:55 PM
I can't offer up specific names, but here are some resources you might be interested in tapping.
You mentioned that you want a matching domain name. Here's a site that's a domain name generator:
What I like about Nameboy is that it allows you to put in one or two names or name parts, and it will generate a list of names in addition to providing an at-a-glance view of availability of .com and other domain suffixes.
If you are interested in *free* help generating names, check out:
For naming efforts I've found these online resources helpful too:
OneLook dictionary (great for searching word parts/roots)
Thinkmap Visual Thesaurus
Online thesaurus, using Roget's New Millennium Thesaurus
Finally, when evaluating name candidates, make sure you're not infringing on someone else's trademark. If your name is generic or descriptive, e.g., "Security Options", infringment is less of an issue. (Typically--although not always--generic or descriptive names are not protectable trademarks.) If you elect to go with a more suggestive or fanciful name, and you are in the U.S., you can do a quick search on the U.S. Patent and Trademark Office website here:
Best of luck.
11/9/2005 at 6:17 AM
will be good option
11/10/2005 at 4:32 PM
Your stuff is safe with us
Your security is our number one priority
11/12/2005 at 10:36 PM
All of the above are available domain names - I like
Angel Security the best - provided you are not infringing on Trade Marks of others.
11/14/2005 at 10:19 AM
Sorry if this duplicates - I was typing a post and lost it - so I am starting over again.
My key position is that your friend will need to focus on the core attribute = security, not sound or computer systems. Trying to cover too many bases will end-up diluting the effectiveness of the name selected.
I am a little perplexed as to the tie-in with a monitoring company, is this going to be for an independent agent of a nationwide security system provider (I am thinking ADT as an example)?
As others have mentioned, the name 'Security' will likely get lost among the many options available out there. Some other options:
- I like the connotations associated with the word 'Shelter': 'Shelter Me', or 'Shelter from the Storm'.
- I would also urge you to look at the connotations consumers are currently experiencing in relation to their 'Pods', especially in an urban environment. A play off the ubiquitous iPod and Podcasting may also be interesting.
- The word 'Sentinel' is a tad overused and stuffy, but I like its use in a more futuristic fashion and especially targeted at younger consumers.
Hope these ideas help,
11/14/2005 at 9:37 PM
Fortress 4 Systems
"Absolute security for your property"
Thinking of a shield with 3 points at the top:
Bottom point of sheild is:
customer safety and security comes first
11/16/2005 at 7:43 AM
Great stuff here! Thanks for the input so far. I'm going to leave this open through Friday in case anyone has anything else.
11/21/2005 at 7:59 PM
Okay, so maybe I'm extending this a little longer than Friday. . . looking things over and should close out soon . . .
thanks again, all!
11/25/2005 at 12:25 PM
so far great response from the experts. my 2 cents are....
"3S (Safety, Security, Stability) Security Company"
"Comprehensive Security Sevices (aka CSS)"
"Guardsmen Security Services"
"'The Grid' Security Services"
"Your Safety, Our Concern"
"You sleep well, We Provide the Security"
"Comprehensive Security Solutions at your nearest."
hope this helps.
BACK TO TOP
Post a Comment
Small but Mighty Marketing Tools Your Team Can Use Today
by Marc Johnson
The Why and How of a Bloody Good Content Calendar for Marketing
by Caroline Holmes
2017 Marketing Salary Guide: Pay Forecasts for Brand and Agency ...
by Ayaz Nanji
The Most Annoying Things Brands Do on Social Media
by Ayaz Nanji
Eight Mistakes You're Making on Facebook's News Feed and How to ...
by Tamas Torok
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with