PRO boosts your marketing IQ. Save 30% when you go PRO with code PROBRAIN »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Topic: Customer Behavior
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Identifying Wal-mart Customer Demo/psychographics
Posted by Anonymous on
12/1/2005 at 2:02 AM ET
I need to locate Wal-Mart customer demographics and psychographics for a Business Plan. Are these top-secret, or published somewhere?
12/1/2005 at 4:36 AM
here is a starting point:
12/1/2005 at 12:36 PM
Well for me the best place to look for is at a Walmart store itself! Observe the way they brand and sell stuff inside their store, what kind of posters they use, the messages they are conveying, how are things arranged in shelfs. etc. etc. If you have the resources you could even design a small questionnaire for people coming out after shopping at Walmarts'.
The best way to do a job is to do the job yourself!
12/9/2005 at 8:04 AM
I am closing this question since there has been no activity in over a week. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.
Thanks for participating!
Carrie (Production Editor)
BACK TO TOP
Post a Comment
B2B vs. B2C Content Marketing: Stuff You Need to Know
by Abhishek Talreja
Psych! Five Principles That Explain Why Consumers Take Action ...
by Laura Forer
Beginner's Guide to Creating Fleshed-Out Buyer Personas for B2B ...
by Carly Schoonhoven
Five To-Do's for a Rebrand That Rocks
by Robin Saitz
Five Local SEO Tips for Small Business Owners
by Aleh Barysevich
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with