Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Punctuating Product Names
Posted by Anonymous on
3/9/2006 at 4:57 AM ET
Do product names need to be grammatically correct? I'm working on launching a new product called Global Products' Outlook. Should the apostrophe be dropped to improve the clarity of the title?
3/9/2006 at 5:06 AM
GLOBAL PRODUCT OUTLOOK
Keep it simple in my opinion, what would you like the title to say actually?
it is the outlook of produts?
the globality of the products?
Global outlook of products?
In any case the above has all of that in it and is correct as it is.
3/9/2006 at 7:13 AM
Advertising is one area where grammar goes out the window. I'm sure some would disagree but I don't think it's an issue. I wouldn't want a product to need an apostrophe. Very few consumers even notice these things
3/9/2006 at 8:44 AM
Agree with powerwriter and stevea, plus from an aesthetic perspective, you don't need the apostrophe.
From a strictly emotional angle, "Global Products Outlook" creates about as much empathy as the "Beige Book" that the US Federal Reserve puts out every few months.
If the above name means something in your market and you think it will have sufficient "traction", go for it - otherwise, I would recommend re-thinking the product name to get some emotional impact.
Hope this helps,
3/9/2006 at 11:32 AM
dont sweat the punctuation... dont worry about spelling...
BACK TO TOP
Post a Comment
Five Even More Buzzworthy SEO Trends You Need to Know in 2017
by Aleh Barysevich
The State of Social Media in 2016: Platform and Usage Trends
by Ayaz Nanji
How Consumers Feel About Marketing Emails
by Ayaz Nanji
Paid vs. Organic Traffic: Which Generates More (and More ...
by Samantha Smith
A 12-Point B2B Positioning Health-Check
by Lawson Abinanti
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with