Real-World Education for Modern Marketers

Join Over 602,000 Marketing Professionals

Start here!

Know-How Exchange

Topic: Taglines/Names

Search more Know-How Exchange Q&A from Marketing Experts

This question has been answered, and points have been awarded.

Punctuating Product Names

Posted by Anonymous on 250 Points
Do product names need to be grammatically correct? I'm working on launching a new product called Global Products' Outlook. Should the apostrophe be dropped to improve the clarity of the title?

  • Posted on Member
    GLOBAL PRODUCT OUTLOOK

    Keep it simple in my opinion, what would you like the title to say actually?

    it is the outlook of produts?
    or
    the globality of the products?
    or just
    Global outlook of products?

    In any case the above has all of that in it and is correct as it is.
  • Posted on Member
    Advertising is one area where grammar goes out the window. I'm sure some would disagree but I don't think it's an issue. I wouldn't want a product to need an apostrophe. Very few consumers even notice these things
  • Posted on Member
    lorna.barnes,

    Agree with powerwriter and stevea, plus from an aesthetic perspective, you don't need the apostrophe.

    From a strictly emotional angle, "Global Products Outlook" creates about as much empathy as the "Beige Book" that the US Federal Reserve puts out every few months.

    If the above name means something in your market and you think it will have sufficient "traction", go for it - otherwise, I would recommend re-thinking the product name to get some emotional impact.

    Hope this helps,
    John
  • Posted on Member
    dont sweat the punctuation... dont worry about spelling...

Post a Comment

Most Popular

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!