Know-How Exchange : Advertising/PR

Hi umana,

You have put forward a good question where very less people would get attracted but its too valuable.I have checked this out for you and found that ( https://www.bangladesh.com/corporate/aupolicy.html ) would really help you and you can collect much of the info you want.Waiting for your reply and do tell me for exactly what thing are you planning to advertise?

Thanks,
Ritesh Bijlani

hi umana

as such there is no comprehensive advertising policy that i have come across. but there are certain rules of Bangladesh Govt. that all the companies must follow in terms of advertising products/services

1. one cant show/depict any specific competitor product/brand as inferior in any advertisement (ATL or BTL)

2. You can use a generic packaging in the advertisement as for comparison with competitor.

3. when you are running any purchase-driven promotional campaign, it can not be a game of luck whereby only a handful wins some prizes. there must be at least a token prize for every purchase and the game has to be a game of merit not luck.

4. for tobacco products, the regulation is to print the Statutory Warning at the bottom of the advertisement and the size will be 10% of the total size.

5. you can not promote any medicinal products (except Over-the-counter drugs) in any press or electronic media and OOHs. for purpose of notifying public (i.e. change in pack size, color, packaging etc>) any medicinal product can be advertised in the newspaper/electronic media with prior permission from Drug Regulation Authority (DRA) and the permission number must be mentioned in the advertisement.

thats all i have got for now. if i remember anything more, i will get back to you.

cheers!!