Become a smarter marketer.

Join Over 566,000 Marketing Professionals

Become a PRO member

Know-How Exchange

Topic: Student Questions

Search more Know-How Exchange Q&A from Marketing Experts

This question has been answered, and points have been awarded.

Customer Focus!

Posted by simsalabim75 on 125 Points
Hi

I am just finishing my studies and have a diploma thesis with a title Customer Focus. I need a little kickstart and some tips what are like 5-10 main points in this topic that I can concentrate on and design my diploma.

Thanks a lot

  • Posted by coupon man on Accepted
    Read "On Great Service" and "Discovering the Soul of Service" by Leonard Berry, PHD...he is America's foremost expert on Service Excellence and Service Marketing...a professor at Texas A&M University...and a current or board member of several service oriented comapanies like Lowe's Hardware and Darden Restaurants.

    "On Great Service" is more instructive. While "Discovering the Soul of Service" is more narrative. Both are excellent reads and will be very valuable in researching your thesis.

    Good Luck!
  • Posted by carrie77 on Moderator
    Hello Everyone,

    I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.

    Thanks for participating!
    Carrie (Production Editor)

Post a Comment

What's New

  • What Marketing Can Learn From Sales: An Introduction to Account-Based Marketing
    Register today and join us for this eye-opening look into the prospecting process and how account-based marketing can change your sales funnel: What Marketing Can Learn From Sales: An Introduction to the Account-Based Marketing Approach, on Thursday, May 21, 1pm ET.
  • Take 10: A Step-by-Step Guide to Product Selection
    In just 10 minutes, we'll share a comprehensive step-by-step approach to product selection that will step up your selling success!
  • Marketing Campaign Strategies for the Social and Mobile World
    This PRO seminar will help you get your mobile-first plan in place by teaching you how consumers are using their mobile devices to connect with businesses!
  • The New Email Marketer
    As email continues to reign as one of the most profitable and successful marketing channels, today's email marketers are now expanding, embracing and integrating other channels into their email marketing programs. With email strategies often acting as connectors to website, mobile, social, print, and in-store strategies, email has become the hub in driving cross-channel integration.
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!