Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Topic: Student Questions
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Posted by Anonymous on
5/16/2006 at 6:41 AM ET
Hi every one, can some one suggest for me an area that is reseachable in the marketing field. This should have literature review as it is type C.
5/18/2006 at 12:52 AM
Not sure what you mean by type C
anyway one of the hottest topics is to explore how fmcg multinationals could or have build a profitable rural distribution system
may be you could want to study the new product development process in companies
may be you could try to study whether the promotion strategies of different companies follow attitudes of people or build attitudes of people
5/18/2006 at 6:07 AM
Thank you for the response. Type C means a research report based on only Literature review. No going to the field. please explain more on the option of whether promotion strategies of different companies follow attitudes of people or build attitudes of people.
5/19/2006 at 4:21 AM
i thought it would be interesting to see and study cases where promotion strategies have been dictated by the attitudes of people which happens most of the times and sometimes it does happen the other way where a single promotion strategy has actually influenced people more than anything and changed their attitudes.
these r the truly great promotion strategies.
you could try analysing the diff between these strategies.
5/22/2006 at 5:35 AM
Thx for the contribution but have finally settled for Service quality vs Customer satisfaction. Please dont hesitate to give me your thoughts about this.
5/25/2006 at 6:39 AM
Hi Everyone -
The asker had me close this question and award points as indicated. Thanks for participating!
Carrie (Production Editor)
BACK TO TOP
Post a Comment
Kill These 12 Content Marketing Software Bugs (It's Not What You ...
by Ernest Nicastro
Five Modes of Persuasion You Need in Your Marketing Campaigns
by Timothy Carter
The Best Resume Format for Marketers
by Ayaz Nanji
50 Horrible Cliches You Need to Stop Writing and Saying Right ...
by Verónica Jarski
Brand Personification: The Ultimate Way to Get to Know Your Brand
by Coralyn Loomis
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with