Question

Topic: Student Questions

Researchable Topic

Posted by Anonymous on 5/16/2006 at 6:41 AM ET 50 Points
Hi every one, can some one suggest for me an area that is reseachable in the marketing field. This should have literature review as it is type C.
Thx. Faith
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  • Posted on 5/18/2006 at 12:52 AM Member
    Not sure what you mean by type C
    anyway one of the hottest topics is to explore how fmcg multinationals could or have build a profitable rural distribution system

    may be you could want to study the new product development process in companies

    may be you could try to study whether the promotion strategies of different companies follow attitudes of people or build attitudes of people

  • Posted on 5/18/2006 at 6:07 AM Author
    Hi Avikc05,
    Thank you for the response. Type C means a research report based on only Literature review. No going to the field. please explain more on the option of whether promotion strategies of different companies follow attitudes of people or build attitudes of people.
    Nassali.
  • Posted on 5/19/2006 at 4:21 AM Accepted
    i thought it would be interesting to see and study cases where promotion strategies have been dictated by the attitudes of people which happens most of the times and sometimes it does happen the other way where a single promotion strategy has actually influenced people more than anything and changed their attitudes.
    these r the truly great promotion strategies.

    you could try analysing the diff between these strategies.


    Avik

  • Posted on 5/22/2006 at 5:35 AM Author
    Hi CF25,
    Thx for the contribution but have finally settled for Service quality vs Customer satisfaction. Please dont hesitate to give me your thoughts about this.
    Nassali
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