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This question has been answered, and points have been awarded.
Tagline For New Soft Drink
Posted by Anonymous on
6/7/2006 at 7:27 AM ET
I would love to hear member's comments on my dilemma: Looking for a tag line / strap line for a new soft drink that I have designed.
Uncarbonated, non-alcoholic herbal tea extract, sugar (little, but just over 'diet/lite' levels, natural fruit flavours, water. Pasteurised. This herb unique to Southern Africa. Has got all four of the buzzwords: Rich in antioxidants, rich in vitamin C, caffeine-free, and low in tannins, the residue in teas that can sometimes cause digestive problems. Rests under the Functional drinks category.
Unfortunately hesitant to disclose name. (non descriptive).
Tag line to convey the health angle, however, must connect to target audience (young, informed). Not marketed as premium drink.
This tea/(herb in EU) age old remedy used by Khoi-san - 'rediscovered' beginning 20th century.
Do not want to sound too 'health' orientated. Health shops not the market.
Would love to capture the fact that the drink is from far away (exotic Africa), tasty and refreshing, and healthy. And new.
However - must be confident and lasting concept.
Everything I come up with sounds like clichés!
6/7/2006 at 7:55 AM
All you want, all you need
Unleash your expectations
The origin of tea
The evolution of refreshment
Arouse (also a good name, for the record)
Tea's distant, delicious cousin
Distance yourself from the ordinary
6/7/2006 at 10:31 AM
the natural health drink of Africa
6/7/2006 at 10:58 AM
How about something refreshing, like Quinch. Good luck.
6/7/2006 at 11:52 AM
"The African Potent Drink"
"Increase Your Stamina"
"The Origin of Life"
"Oldest Continent Refresher"
"You do not need to be black to drink this"
"The Best of Africa"
"Fire Dance Water"
Hope this helps,
6/7/2006 at 12:54 PM
hope these helps...
More than a drink
Drink something healthy
6/7/2006 at 1:11 PM
Just a respone to your concern about the word Arouse and how it works for other languages. The fact is, many international companies have begun to take English words as brand names simply because of the fact that so many people internationally speak English and the appeal in many countries for American brands (even if you don't like American politics). So, I wouldn't be worried about this. What you lose in pronounciation some places, you gain in a stronger brand.
Also, in response to your question about including Africa in the name, I wouldn't. It's not the reason why some people have stated they wouldn't, which has been because of the fear about politics of the name. I think this is fine. I worry specifically because of Africa, which I don't think is really associated with anything positive on a rational or emotional level. I think you can include any place name in your brand name or tagline. Any controversy you create will create stronger links to your brand. You don't want to appeal to everyone, you want to appeal to a select group who are fiercely loyal to your brand. Take Benneton for example...odd, polarizing politics, but a very strong brand. Place names also do work, as one of the best selling bottled waters is Fiji. You get some nice emotional links there, but not with Africa. (and, yes, Fiji is "political" as it is a giant waste of the earth's resources to ship water halfway around the world to areas that already have nice clean water).
Good luck. Send me a message if you want to talk one on one.
6/7/2006 at 8:40 PM
try the brand name C2 then your tagline: Cool plus clean equals to C2
or quench your thirst
or the modern tea mate
or fine living fine drinking
or more than just a drink
or naturally TEAriffic!
6/9/2006 at 8:30 AM
Good luck with the new business and with settling on a tagline/name. Be sure to post what you decided to go with.
6/12/2006 at 9:07 PM
Let us know what you came up with when you can.
6/20/2009 at 11:50 AM
How about MELLOW-D as a name for your drink - all the best - Alex (Montreal)
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