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Slogan For Camera Equipment Buyback Company
Posted By: b.burns on 6/20/2006 10:08 AM (CST)	250 Points
Our name is Shutter Exchange and we specialize in buying used or unwanted camera equipment. In most cases, our clients sell us old equipment hoping to place the money gained from the sell on a newer model, preferably digital. We often try selling the customer items we have in inventory, but mostly we settle with a simple payment. Here are a few slogans we’ve played around with: Why settle for less? We buy Cameras Focused on You We Pay More Upgrade Made Easy Camera Upgrade Professionals Etc… Could anyone please offer any additional assistance, as my mind is not as creative as most who visit this site.

Posted by: vic	Accepted Answer
6/20/2006 12:10 PM (CST)
"The Image Exchange"

Posted by: BARQ	Accepted Answer
6/20/2006 12:29 PM (CST)
SHUTTER EXDCHANGE: Focused On Value SHUTTER EXDCHANGE: Upgrade Your Image SHUTTER EXDCHANGE: Retouch Your Image SHUTTER EXDCHANGE: Your F-Stop Makeover SHUTTER EXDCHANGE: Vintage Value in Classic Cameras SHUTTER EXDCHANGE: Exposure Self To Value (Sorry!) BARQ

Posted by: rbauman*	Accepted Answer
6/20/2006 12:36 PM (CST)
You have 2 alternatives when selecting a slogan: - something "catchy" - something that reinforces your differentiating characteristics and strengthens your brand. (If I get a vote it goes for this type, but it's your call.) If you want the 1st type, look for something that rolls off the tongue, has a rhyme and/or double meaning and is easy to remember. Conduct a brainstorming session for 15-30 minutes (or until new ideas dry up) and capture every idea - the good, the bad and the ugly. Your goal should be to get as many ideas without evaluating or filtering any. When you're finished, put the list away until the next day - then select the good ideas and any promising ideas that you can build upon. (Feel free to laugh as you discard the bad and the ugly!) If you want the 2nd type, you first have to: - define your differentiating characteristics. What makes you different from other similar businesses and why should people use you instead of your competition? - define your target customers (buyers and sellers) in as much detail as possible. What are their: ages, income level, marital status, sex, educational level...? -define what you want your brand to represent. In the future after your brand is established, when someone hears your company name what do you want them to think of? With this information, conduct a brainstorming session as described above. Having said that, how about: - Exchange Your Shutter - Bring Us Your Unwanted Cameras

Posted by: b.burns	Author Response
6/20/2006 1:12 PM (CST)
vic, We buy and sell hardware such as camera bodies, lenses, flash strobes, etc... Your suggestion sounds too much like a photo-swapping website. Thnaks for the try though. ------------------------------------------- BARQ, I like Focused on Value...very nice. ------------------------------------------- We've thought up a few more, but nothing that jumps out: Selling Simplified Focused on your selling needs Simply about Cameras Buying Cameras is our Focus Sellers Wanted

Posted by: Frank Hurtte	Accepted Answer
6/20/2006 2:14 PM (CST)
Re-Focus --- We buy used photo gear

Posted by: b.burns	Author Response
6/20/2006 2:20 PM (CST)
AGHH.. the dreaded "used" word

Posted by: b.burns	Author Response
6/20/2006 2:35 PM (CST)
Shutter Exchange - Funding Your Next Upgrade

Posted by: ShannonD*	Accepted Answer
6/20/2006 3:15 PM (CST)
Shutter Exchange -Funding Your Next Camera Upgrade Shutter Exchange -We buy Camera's (much like the "We buy houses" or "We buy ugly houses") does have a good angle on it Shutter Exchange -Sell it, trade it, buy it, we do it all. Shutter Exchange -For the love of cameras

Posted by: JudyJudyJudy	Accepted Answer
6/21/2006 12:08 PM (CST)
Thinking like a car dealer.... Shutter Exchange -Trading pre-owned camera equipment or -We'll take any trade for your upgrade

Posted by: BARQ	Member Response
6/21/2006 5:11 PM (CST)
A few more suggestions from BARQ at SELMARQ: SHUTTER EXCHANGE: Slightly Exposed Camera Stuff SHUTTER EXCHANGE: Camera Equipment With Light Exposure SHUTTER EXCHANGE: More Exposure. Less Expense. SHUTTER EXCHANGE: Camera Equipment With A Few Prints. SHUTTER EXCHANGE: Color Equipment. B&W Prices.

Posted by: pank575	Accepted Answer
6/22/2006 5:16 AM (CST)
Customers can sell old camera equipments and can buy new, technically- upgraded equipments. This gives the new dimension to their viewing- experience! - The whole new world! - Same world! New Vision! - Time to exchange your camera!

Posted by: b.burns	Author Response
6/22/2006 9:29 AM (CST)
You guys are really creative… “We buy cameras” or “We buy camera equipment” was once an idea, but we want to be a little more creative. It does get the message across though. As stated, we buy “used” or unwanted equipment and resell for profit. We want to simplify the selling process, while at the same time offer the customer a fair price. Currently, we pay roughly 20-25% more for equipment than our competitors. “Color equipment. B&W Prices” is good, but I’m afraid we need our customers think the opposite… “B&W Equipment. Color Prices” Pank575, I like where you’re going with this. The fact is, when most people sell or buy a new camera, they’re either putting the money earned from the sell on a new model, or setting aside the old camera in a closet. Our goal is to make the selling process easy, whether it’s selling a camera to help fund a new purchase, or selling a camera that’s been sitting in the closet for the past 5 years. Our biggest competitor is the customers themselves. Instead of selling the equipment on ebay, we need to somehow persuade them to use our service.

Posted by: cindy	Accepted Answer
6/23/2006 2:08 PM (CST)
How about something like: For cash in a flash Picture this ... fast cash!

Posted by: b.burns	Author Response
6/23/2006 5:01 PM (CST)
I like the play on words, but it sounds much like a cash advance business... or even worse, a pawn shop.

Posted by: BARQ	Member Response
6/26/2006 5:54 AM (CST)
A few more shots from SELMARQ: SHUTTER EXCHANGE Get More For Your Camera SHUTTER EXCHANGE Sell It Now! SHUTTER EXCHANGE Sell Us Your Body SHUTTER EXCHANGE We'd Like Your Body SHUTTER EXCHANGE We Value Your Camera BARQ

Posted by: carrie77	Moderator Response
7/5/2006 5:36 AM (CST)
ello Everyone, I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions. Thanks for participating! Carrie (Production Editor)

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