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Biscuit Name
Posted By: ghousi21 on 6/22/2006 4:04 AM (CST) 250 Points
I am brand planner at an Ad agency and recently I am working on the launch of Biscuit for young kids with sugar sprinkled on it.I would like you all to give me your valuable suggestions for name of this biscuit.

Posted by: woutkok Member Response
6/22/2006 5:04 AM (CST)
Hi,

"Aaaaaaaggghhh, .... COOKIE MONSTER!"
Hihi, I like that myself!
Nono, just kidding,

Regards,
W
 
Posted by: Paul Streater* Accepted Answer
6/22/2006 6:48 AM (CST)
THE TEETH ROTTER

THE SICKLY SWEET

THE BISQWIT

THE SUGARSPLASH

THE SPRINKLE

THE SUGARSLAM

MY KIDS LIKE THE FIRST THREE - NOT SURE THE PARENTS WOULD!
 
Posted by: nmuqbel Member Response
6/22/2006 6:57 AM (CST)
Ummmm... I think I'll just throw names... but it would help if you can tell us where you're launching this biscuit?? city? country? the target age of children?

anyways,

Canary

BisKit

hehehe and i like the cookie monster one

cheers,
 
Posted by: ghousi21 Author Response
6/22/2006 7:44 AM (CST)
the biscuit is for kids aged 5-10 years and will be launched in Pakistan.
 
Posted by: vic Accepted Answer
6/22/2006 7:50 AM (CST)
"BisKids"
 
Posted by: ghousi21 Author Response
6/22/2006 8:30 AM (CST)
biskid is a good one I would appreciate more names which are short and easy to pronounce for not a very literate target market e.g nice biscuit
 
Posted by: ShannonD* Accepted Answer
6/22/2006 9:19 AM (CST)
Sugar popper

Biscuit glazers

Sweet biscuit morning treats

Numma biscuit

Breakfast yums

Kid yums

Biscuit snackers


Good luck!

Shannon D
 
Posted by: Mushfique Manzoor Member Response
6/22/2006 9:23 AM (CST)
hi there

how about these for Pakistan market....

MithaCookies (Mitha is Sweet in urdu cookies)
Mikies
Miscuits
Miskits

hope that helps

cheers!!
 
Posted by: rbauman* Member Response
6/22/2006 11:25 AM (CST)
You have 2 alternatives when selecting a name:
- something "catchy"
- something that reinforces your differentiating characteristics and strengthens your brand. (If I get a vote it goes for this type, but it's your call.)

If you want the 1st type, look for something that rolls off the tongue, has a rhyme and/or double meaning and is easy to remember. Conduct a brainstorming session for 15-30 minutes (or until new ideas dry up) and capture every idea - the good, the bad and the ugly. Your goal should be to get as many ideas without evaluating or filtering any. When you're finished, put the list away until the next day - then select the good ideas and any promising ideas that you can build upon. (Feel free to laugh as you discard the bad and the ugly!)

If you want the 2nd type, you first have to:
- define your differentiating characteristics. What makes you different from other similar businesses and why should people use you instead of your competition?
- define your target customers (buyers and sellers) in as much detail as possible. What are their: ages, income level, marital status, sex, educational level...?
-define what you want your brand to represent. In the future after your brand is established, when someone hears your company name what do you want them to think of? With this information, conduct a brainstorming session as described above.

I can't really suggest specific names since I'm not familiar with the Pakistani culture and other biscuits available there.
 
Posted by: Chad Kerlegan* Member Response
6/22/2006 12:39 PM (CST)
i'll take a guess that you're in Australia, since you say biscuit instead of cookie?

Anyway, there was an industrial fan company in the USA who, at best, had little market share for the industry they represented...They sold really large industrial fans...I guess you'd place them in high rise / commercial buildings.

So here's what they did, the changed their name and used that as the "all being" marketing campaign. I'll tell you the name in a second...Either people loved them or hated them...there was no luke-warm feelings about this company. Either you loved them or hated them. Their new name, made the company a lot of money plus it got them a bunch of free press.

The Company's former name was HVLS Inc...

And it was changed to BIG ASS FANS. You can read their story online.

So all of that to say here's an idea. Keep the name simple so kids can remember it.

How about

"BIG BISCUITS"

 
Posted by: deni418 Member Response
6/22/2006 7:50 PM (CST)
How about Sweet Treats- or yummybuns-biscuit bits, biscuit bites or simply Sugar biscuits. Best of luck.
 
Posted by: kaustubh.s* Member Response
6/23/2006 2:53 AM (CST)
Biskutt
SugaBis
 
Posted by: MANSING Member Response
6/23/2006 4:50 AM (CST)
Hi Ghousi,

As you know great names are a powerful force in the branding, marketing and advertising campaigns of the companies they work for. They differentiate you from competitors, make an emotional connection with your audience, and help to build a brand that ignites the passions of your customers.

As you are working for ad agency and need to develop a Biscuit Name for pakistan region (biscuit is a small baked bread or cake.) - To make that decision, you need to understand the possibilities and culture of Pakistan. A name can:

• Achieve separation from your competitors
• emonstrate to the world that you are different
• Reinforce a unique positioning platform
• Create positive and lasting engagement with your audience
• Be unforgettable
• Propel itself through the world on its own, becoming a no-cost, self-sustaining PR vehicle
• Provide a deep well of marketing and advertising images
• Be the genesis of a brand that rises above the goods and services you provide
• Completely dominate a category

With images and language (Urdu) that will help you to pinpoint the most effective in 5-10 years old kids. Pakistan and Indian Market is kind of same – if you add any thing – which will suggest it will give physical strength, it will work. It will help you to perfect personality in Pakistan. Following are the names I would like to suggest .

1. Energy biscuit
2. Baby Biscuit
3. Glucose biscuits
4. Namkeen
5. Biscute
6. Real Bakers
7. Crunchy Biscuit
8. (Cartoon name/ superman/Spiderman/famous comic hero’s name) Biscuit
9. all in one Biscuit
10. Junior / KG / smart kid - Biscuit
11. Milk / Cream / Chocolate / coconut – Biscuit

You can translate in Urdu to make suitable to target your customers. You can think about children’s food age 5-10. Think about children pyramid for food.

If you are going to provide all type of service, then you need to evaluate your business from baseline: it doesn’t stop only with the business name, you need to consider following things: Name of the service (type), presentation (website, logo), communication (advertisement, phone number – simple to remember), transport (colour, vehicle, instruments, staff availability) and service (charges / cost / VAT), it all comes under value chain analysis for your new business.

I hope this will help!

Regards,

M Bhor
 


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