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This question has been closed, and points have been awarded.
Tagline- Emotional Or Descriptive
Posted By: larrym on 6/30/2006 2:00 AM (CST) 250 Points
We are a small manufacturer of industrial Flame and
Gas Detection equipment. We have very little brand recognition outside of Canada. We are trying to enhance our branding and to provide a tag line that
will differentiate ourselves from our competitors.
Our name does not tell you what we do similiar to
Nike, IBM, Volvo etc. Our target markets our to
engineers, process people in refineries, chemical companies etc. eg.

"We save lives"
"We just do it better"
"You can sense the difference"
"The Fire and Gas People"
"Our business is saving lives"

Posted by: MANSING Member Response
6/30/2006 4:27 AM (CST)
Hi,

• Designing a sound environment
• Bringing quality environment
• Modern vision for public safety
• Global leader in Safety
• Responsible for your safety
• Safety first

I hope this will help!

Regards,

M Bhor
 
Posted by: Stokefire* Member Response
6/30/2006 6:07 AM (CST)
Morning Larry,

You're asking a lot from your tagline, but you can find one that works. Not only do you need to explain what you do, you should probably be explaining why you're different at the same time.

Given the sensitivity of your market you may want to contact a company offline for dedicated tagline development.

I think you're on the right track looking into the deeper meanings of "sense", though you still don't have a differentiator for yourself there. I'm sure there are quite a few competitors out there that can do what you do, but there's got to be something about your business that sets you apart. That's what you need to nail for your tagline to work.

As for the taglines you've suggested I think you'll be happier if you find ones that can't be used for other industries. Be as specific as you can - especially because people don't know of you yet. Statements like "best in the business" and "doing what we do best" don't merit a second thought - or even a first. Get specific or just skip the tagline altogether. In most cases vague taglines are worse than no tagline at all.

If you're interested in having us develop a tagline for you I encourage you to contact us via our profile. We've helped hundreds of companies like yours find names and taglines that work.

Good luck!

Tate and the Stokefire Team
 
Posted by: Frank Hurtte Member Response
6/30/2006 6:38 AM (CST)
Because Safety isn't a part time thing

by the way, do any of your competitors have tag lines?
 
Posted by: vic Member Response
6/30/2006 7:31 AM (CST)
"Don't get burnt, use [Company name]"
 
Posted by: uj Member Response
6/30/2006 7:43 AM (CST)
"The truly reliable FIRE-search-ENGINE"

This could be a tag line for your product
 
Posted by: larrym Author Response
6/30/2006 7:55 AM (CST)
Thanks Everyone

Competitors Tag Lines

"Detect the Difference"

"A Fire and Gas Company"

"Where Safety has a Dimension of its own"

"Protection for Life"

"Because lives depend on us"

"Delivering Compliance"
 
Posted by: chrisbmii* Member Response
6/30/2006 8:55 AM (CST)
Keep the Canadian heritage with:

"We Stand On Guard"

or perhaps these:

"The Canary Evolved"

"Your First Line"

"Seeing the Unseen"

Hope these help

Chris
 
Posted by: rbauman* Member Response
6/30/2006 9:19 AM (CST)
You have 2 alternatives when selecting a tag line:
- something "catchy"
- something that reinforces your differentiating characteristics and strengthens your brand. (If I get a vote it goes for this type, but it's your call.)

If you want the 1st type, look for something that rolls off the tongue, has a rhyme and/or double meaning and is easy to remember. Conduct a brainstorming session for 15-30 minutes (or until new ideas dry up) and capture every idea - the good, the bad and the ugly. Your goal should be to get as many ideas without evaluating or filtering any. When you're finished, put the list away until the next day - then select the good ideas and any promising ideas that you can build upon. (Feel free to laugh as you discard the bad and the ugly!)

If you want the 2nd type, you first have to:
- define your differentiating characteristics. What makes you different from other similar businesses and why should people use you instead of your competition?
- define your target customers (buyers and sellers) in as much detail as possible. What are their: ages, income level, marital status, sex, educational level...?
-define what you want your brand to represent. In the future after your brand is established, when someone hears your company name what do you want them to think of? With this information, conduct a brainstorming session as described above.

Without knowing more about your differentiating factors I can't make any specific suggestions for a tag line.
 
Posted by: W.M.M.A. Member Response
7/2/2006 2:35 PM (CST)
Of all the responses above, I would agree with Tate Linden and the Stokefire Team. Although his firm and mine are in the same business, I am familiar with his work, and would highly recommend that you take some time to at the very least, speak with him and his team.

You are asking a lot from a PS/TL, but Tate can walk you through a few ideas/concepts.

Randall
WMMA
 
Posted by: larrym Author Response
7/4/2006 9:06 AM (CST)
I'm looking for creative ideas. "Free"

I know about options of using a marketing or
ad agency to create to "tagline".

I have about 50+ taglines, just thought I would
use another vehicle to see if someone would be
creative enough to come up with something, we haven't.
 
Posted by: NovaHammer Member Response
7/4/2006 2:34 PM (CST)
Free Tagline suggestion.

Safe @ Home!

Hope this helps a little.
 
Posted by: larrym Author Response
7/4/2006 2:37 PM (CST)
NovaHammer

Remember this is for industrial Fire and Gas detection equipment, for major refineries, chemical companies, etc.
 
Posted by: carrie77 Moderator Response
7/5/2006 4:42 PM (CST)
Hello all. The question author asked me to close this question and refund his points because he didn't find the answer he was looking for - and the question is old enough that it has lost momentum. But thanks for participating!

Kind regards,
Carrie
 
Posted by: NovaHammer Member Response
7/6/2006 8:45 PM (CST)
A refund eh, the best kind of FREE!
 


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