MarketingProfs Know-How Exchange : Software product name challenge...

Ask your question ... sign up today! It's FREE!

Taglines/Names

This question has been closed, and points have been awarded.

Software Product Name Challenge...
Posted By: dave on 7/1/2006 10:29 AM (CST)	250 Points
I'm using this long holiday weekend to sit back, be creative and solve a problem that could sure use your help. A few months ago we launched a significant upgrade to our video conferencing software which unfortunately has caused confusion in our market. We unveiled a product concept that is extremely difficult to explain and I'm hoping some of the people in this audience might help me uncover a product name/tagline that will accurately describe what we've created. Although our core service is desktop video conferencing, we now simulate the business process that occurs naturally when a prospect or client visits a "brick & mortar" office. Using video, audio and collaboration components, you can "greet" your guests in your reception area and then walk them to the most appropriate meeting room, depending on the reason for their visit. Actual photographs of your corporate meeting facilities coupled with live face-to-face video, create a communication environment that duplicates your own boardroom, conference room, training room or personal office. Once everyone is seated in the most appropriate environment, you can show your product literature, PowerPoint presentations, product demonstrations, customer testimonials or recorded video information. We tried using the term "virtual office" but that brings to mind rented office space with secretarial services. We tried to use "web office" but that is used by our major competitor who has developed a brand that connotes online slide presentation and file sharing. We asked our customers to describe our service and they said we have created a "virtual conversation and presentation center". None of these terms really describe how our "office simulation" enhances the sales/marketing process by creating a unique environment to effectively communicate with an audience and one that builds a relationship of warmth and trust, just as you would do if you were meeting face to face. Does anyone have an idea of what we should call our newest product? Thanks for any suggestions you may have... dave

Posted by: Frank Hurtte	Member Response
7/1/2006 11:22 AM (CST)
Conference Room Virtual Conference Center Live Conference Center E-Conference Center

Posted by: rbauman*	Member Response
7/1/2006 11:36 AM (CST)
- MyMeetingSpace - Internet Office Park

Posted by: dave	Author Response
7/1/2006 12:30 PM (CST)
Thanks Frank... We started with a "conference" image but the new difference is that our product now accomodates meetings, presentations and conversations within a particular visual environment. We've learned that you communicate differently when you have 50 people in a boardroom, or 6 people in a conference room or a dozen people in a training room and certainly it's a very different meeting when you bring one or two people into your personal office. Unfortunately the word "conference" in our focus groups did not convey how our software simulates the differences in communication process within each style of presentation/meeting room. Unlike our competition, we aren't focussing on a one-to-many presentation as often is done in a conference setting. Our emphasis is on relationship building where people sitting in the most appropriate visual environment, using multiple webcams enjoy a full two-way interactive conversation. The setting actually transforms a conversation and individual behaviour. I thought this was only possible in a "real-office" but it happens online when you adjust environmental context, the message and person proximity. Thanks Ron... MyMeetingSpace starts to indicate the type of environment. In fact some of our users invite guests using the phrase "join me in my online meeting space". But it causes confusion because although the HOST meets them in the "reception room", they then walk to perhaps the virtual "boardroom" or a specific "personal office". I personally meet people at the reception desk, take them to my office for a virtual coffee or if they are more than business associates, I take them to the virtual patio for a drink. Once again, the visual environment, the message to be communicated and the relationship with the audience all impact the resulting level of communication. We've developed a new way of communicating online and I'm hopeful that the product name and or tag line can be descriptive... it's been quite a challenge for me :-)) thanks... dave

Posted by: Bakersteet	Member Response
7/1/2006 10:38 PM (CST)
Hi Dave, You've provided some fantastic great and insights. I'm very excited by this product - it sounds fantastic! My recommendation is somewhat evocative (I think you can be more descriptive in your tagline), but it's rooted in a few key points you've made: - you're bringing the feeling of human interaction to online video conferencing - you're simulating the entire office experience - at the end of the day, this is about improving business relations...creating better relationships. I think that the essence of your software brand sits here. It's what differentiates you from other video conferencing software. The recommendation: Hand Shake I don't have a final tagline for you, but would recommend a theme around creating better business relationships, remotely.

Posted by: dave	Author Response
7/2/2006 11:09 AM (CST)
Yes! you're definitely placing me on the right track... thanks! No doubt about it, the word "Handshake" really creates a mental image of warmth & trust. It's exactly what we all do before we begin a meeting and sets the stage for a hopeful, satisfying communication. Now how do you feel it can be applied to a product name? Does a customer say they bought "handshake software", or "a Handshake Office", or they attend a "handshake meeting"? My mind is turning in an exciting direction.... Best go cut the lawn and keep my thoughts churning.... dave

Posted by: NovaHammer	Member Response
7/2/2006 11:38 AM (CST)
Eye2Eye, Face2Face, Mano-a-Mano (Hand 2 Hand),Toe2Toe,Palm2Palm .... 'Handshake' a great logo image...all similar SoftWare names implying direct contact. TagLines? Rescuing Relationships with Real-Office Results. Hope this helpskeep things churning for you!

Posted by: vic	Member Response
7/3/2006 7:23 AM (CST)
"Actual Office" "It looks like it because you're actually there"

Posted by: dave	Author Response
7/3/2006 10:03 AM (CST)
Morning and thanks for the concepts "Eye2Eye" and "Actual Office". I really appreciate the help I'm receiving. Vic has picked up on my point pertaining to the office metaphor. One of my key needs is to be able to invite "guests" to an online meeting or personal conversation held within a special virtual environment. eg Please visit with me in my "virtual office/web office" and we'll share a virtual coffee". I'm not struggling with a name for just the software ie Handshake or Eye2Eye Meeting Software as we already have a name for our video conferencing software product line... it's how do you identify a name to describe our unique online office simulation that uses our live video and contextual environment to build a relationship? I'm hoping to uncover something that reflects a "virtual" or "web" office but implies warmth & trust as was presented by "IMCARTER" with the word "handshake" cheers... dave

Posted by: NuCoPro	Member Response
7/3/2006 10:48 AM (CST)
Handshake also has a negative association, as in "We did a 'handshake' and now it's her responsiblity!" What about Welcome? After all isn't that what you are doing - welcoming visitors to your place?

Posted by: dave	Author Response
7/3/2006 11:03 AM (CST)
Good point about a possible negative reaction to "handshake" I'm not sure what you are suggesting about "welcome"? Is it "please visit with me in my "Welcome Office" for a virtual coffee?? cheers... dave

Posted by: NuCoPro	Member Response
7/3/2006 4:30 PM (CST)
WELCOME is the product name. Then your customers can add on whatever they want when they invite people. For example, "Hi Joan, I'd like to WELCOME you to our virtual meeting/presentation/conference. I'll be meeting you at our reception area and (giving you a tour, taking you to the room, whatever) from there." The URL they supply could be something like www.greatcompany.com/personal-meeting060707/WELCOME where the number is the date. **NOTE to forum members - that's NOT a valid URL. BTW - I LOVE the concept and would appreciate an opportunity to see it.

Posted by: Interlux*	Member Response
7/4/2006 11:15 AM (CST)
Hmm. I am trying to think out an idea for this that could be interesting. Concept: Virtual Secretary I think that when you think of the 'ideal office environment'" I believe that a majority of professionals might agree that this...concept of secretary could establish a connotation with the ideas of hospitality and warmth, but also of office stability, security, and ability. It would be similar to saying that the Cleaver family or the Simpsons would represent an image of either a prototypical or stereotypical American family. But in this concept, the secretary would represent a prototypical office environment (even more appeal to smaller offices without a large staff wanting to use this software to compete with those that would have larger staffs) or stereotypical office environments that we've seen exploited so much in mainstream media. For the client, you would want to push not as a replacement of the secretary role, but as an evolution of the office dynamic, altogther. In other words, 'We are keeping pace with technology trends, and inviting you to experience our virtual office software....And now our 'Secretary will be showing you how it works.' I'll keep working on this one, and post as it develops. Joel, Interlux Design

Posted by: NuCoPro	Member Response
7/5/2006 9:58 AM (CST)
Joel, I would steer away from using "virtual" as it has REALLY been overdone and may soon be perceived as a dated term. Also, secretary is a dated term; now (if there is such a person) they are known as executive assistants. Concierge might be a possibility.

Posted by: padmakumar*	Member Response
7/6/2006 1:03 AM (CST)
Hi...am joining in late...hope this isn't tangential. Here are a couple of ideas: Ren-dez-vous..make yourself comfortable Innostation...u c it all Padmakumar

Posted by: dave	Author Response
7/6/2006 2:43 PM (CST)
Thanks again for everyone's contributions. Since I last responded, we've been doing further focus groups. Unfortunately we still can't "get a handle" on what to call our new online video conferencing office software. To recap, we simulate the business process that occurs during a visit to a "brick & mortar" office. Using video, audio and collaboration components, you can "greet" your guests in your reception area and then walk them to the most appropriate meeting room, depending on the reason for their visit. Actual photographs of your corporate meeting facilities coupled with live face-to-face video, are used to create a communication environment that duplicates your own boardroom, conference room, training room or personal office. Once everyone is seated in the most appropriate environment, you can show your product literature, PowerPoint presentations, product demonstrations, customer testimonials or recorded video information. The terms "virtual office", "web office" and "virtual conversation and presentation center" can not be used, even though they potentially describe what we have available. Also, none of these terms really describe how our "office simulation" enhances the sales/marketing process by creating a unique environment to effectively communicate with an audience, and one that builds a relationship of warmth and trust, just as you would do if you were meeting face to face. Here are some new terms given to us. Do any of you have any comments on the following possibilities or perhaps they can trigger a more appropriate term ?? Communication Center Media Center CommCenter CommSuite NetVu Office VisitVu Office ViewCenter VuCenter VuSuite Vision Suite SuperSuite ConnectionSuite thanks for your thoughts... dave

Posted by: Interlux*	Member Response
7/6/2006 7:04 PM (CST)
Most of these venture into the abstract, but maybe a good thing for something as high-tech and concrete as software.. Pragmas Schema OpusWare Office Portal Commerce Gate InterGate OfficeScape Venture Suite EchoView NSpire OfficeLink AffinityVu Nexus* (my favorite, meaning a connected group) Nexus Suite The Nexus Exchange Nexus Dialogue Dialog(ue) Interface Tableau Modus Ovation Alliance Suite Strada (meaning communications network) Strada Suite or, combining my two favorites: NexuStrada Suite :) (too long, but sounds interesting)

Posted by: kathryn_howarth*	Member Response
7/10/2006 9:49 AM (CST)
It is easy to think too hard about this stuff - Hewlett-Packard has no obvious connect to IT, but they seem to have done okay. It is the ongoing marketing and branding which will really establish you in the minds of your target market But you still need something, so how about - Interspace? ie space to interact.

Posted by: dave	Author Response
7/10/2006 9:57 AM (CST)
Thanks Kathryn... You're on to something!! A "space" where you interact is very close to a valid description of what we are providing. A focus group this morning gave us "BusiPlace"... a place where you carry on business. Does anyone have any thoughts on this new direction? Perhaps "ComSpace"... a space where you communicate? thanks... dave

Posted by: NuCoPro	Member Response
7/10/2006 11:37 AM (CST)
ComSpace sounds like some kind of military program. BusiPlace sounds like a new offering from MyPlace.com. How about InterOffice? It combines Internet with Office and evokes inner office, which means people are being invited into the VIP section!

Posted by: dave	Author Response
7/10/2006 11:57 AM (CST)
Thanks for the comments.. How about "CommPlace" and "MyCommPlace" ?? ...a location for online communication. cheers... dave

Posted by: NuCoPro	Member Response
7/10/2006 3:59 PM (CST)
The problem, for my viewpoint, is "Place" in the title. I don't know how you get away from being linked with MyPlace.com. Also, from prior posts I got the feeling that you were trying to get across more than just a place to communicate. You made it sound like a company's inviting (virtual) office space on the Internet. I'm not getting that from Comm(whatever). Here's one that just popped into my head, NeoOffice. Sort of sounds like New Office, has an edgy impression, and hints at being linked into the Matrix! :)

Posted by: Interlux*	Member Response
7/14/2006 8:39 AM (CST)
Space... NexuSpace IntraSpace StradaSpace Your direction towards ComSpace...It doesn't sound like a 'virtual office' software, but more like a communications bulletin board. With MyCommPlace....you're immediately limiting the punch of your product....sounds WAY too much like Myspace, You should stick with one word titles that will represent or inspire....in other words, a word that has weight to it. My, Comm, Place, Neo sound generic, if not sophomoric. Sorry to be blunt, but from the sound of it, this software has potential (depending on your market) to GO places, and the name MUST be able to carry it the distance. Joel, Interlux Design

Posted by: dave	Author Response
7/14/2006 8:52 AM (CST)
Thanks for all your comments... I truly appreciate the discussion! As Joel has said, our product has potential and the name will be critical. I believe we have developed a unique communication environment that requires a new name... just like "blog & podcast" became new terms, I'm hoping we can uncover a way to describe what our software does. I feel it's now best to close this thread, go back to our focus groups and see if over the next few weeks we can arrive at something appropriate. If anyone would like to continue this discussion off-line, please feel free to contact me at dave@vLinkLive.com Thanks again for all your help.... dave

Posted by: carrie77	Moderator Response
7/14/2006 5:14 PM (CST)
Hi Everyone - The asker requested that I close his question and refund his points because he didn't get what he wanted. Thanks for participating! Carrie

Get more answers ... ReTweet this!

Would you like to post a response?

Welcome to Know-How Exchange!
This is a collaborative community. We welcome everyone's participation.
All you need to do is login. Enter your account info in the box above (top right).
Not a member? Not a problem. Register here (it's FREE and EASY).

Know-How Exchange powered by MarketingProfs

MarketingProfs' Members Register for B2B Forum 2010 for just $695! (good until 11/30) »

MarketingProfs Know-How Exchange : Software product name challenge...

Ask your question ... sign up today! It's FREE!

Sponsored Links

Join over 355,000 members ... SIGN UP!

Already a member? Sign In!

Resources

Community

Company

Marketing Topics