MarketingProfs' Members Register for B2B Forum 2010 for just $695! (good until 11/30) »

Ask your question ... sign up today! It's FREE!
Taglines/Names   URGENT - Need Help Fast!  
 
This question has been closed, and points have been awarded.
Stuck In Tagline Mud.Premium Member
Posted By: meganmcf on 7/6/2006 11:39 AM (CST) 250 Points
I am currently kicking off an initial branding process for a Certified Public Accountant&Consultant Company.
As a company offering multiple financial services for all business industries, small and large businesses, as well as individual clients(primarily high net worth)....the spectrum is large to target everyone in one simple phrase.

The primary differentiation we feel our company has is education/knowledge. A few of our partners are professors at highly respected universities, we offer seminars to educate fellow CPA's and are constantly encouraging and providing further learning opportunites amongst our staff.

We have no former marketing attempts, but instead have grown through our extremely loyal customer base who regularly refer us to new business. We are a very knowledgable, skilled and trusted group...the kind that people recommend to their friends w/o hesitation. We just need to figure out how to convey all this to those who dont know us!

Some of my ideas so far:
Advancing Financial Intellect
Your Financial confidante
Invested in Enlightening Service
Calculable Solutions for Incalculable Possibilites

Help Please!

Posted by: Stokefire* Member Response
7/6/2006 11:59 AM (CST)
Hello Megan,

There are many people on the board that are great at coming up with new ways of saying things - and I'll let them handle that.

I'd personally suggest that you've already found the right niche - but you're not addressing it with your proposed ideas.

You state "we offer seminars to educate fellow CPA's" and "our partners are professors at highly respected universities."

Based on all the items you've mentioned as differentiators I see these as the only two that stand out. They aren't perfect, but they're quite good. (A better option would be a statment that says something about your methods that another professional may actually advertise using the opposite tactic.)

Being the experts' expert is a good position and implies a whole bunch of positive things - so I'd suggest (based on the information that you've provided) moving in that direction for your tagline.

If you'd like us to give you some more detailed assistance just contact us via our profile and we'll see if we're a good fit for you.

Good luck!

Tate Linden and the Stokefire team
 
Posted by: Frank Hurtte Accepted Answer
7/6/2006 12:52 PM (CST)
I like advanced financial intellect... a great way of saying what you are doing....
 
Posted by: richardsdaly Member Response
7/6/2006 1:04 PM (CST)
From your note, it's obvious that your track record with your customers are your best source of new business. I would suggest building on that theme in the following ways:

"Building our business on Trust and Performance"
"Building your business on Trust and Performance"
"Your Trusted Partner"
"Customer satisfaction is the foundation of our success"

Good luck
 
Posted by: Interlux* Accepted Answer
7/6/2006 1:18 PM (CST)
Secure your potential
Your personal financiers.
Making your wealth work for you.
We did our homework, so you don't have to.
Our education, working for you.
Our education makes your investment smart.
Can you afford anyone less qualified?
The smart idea for financial planning.
Smart financial planning.
The smart choice for your financial security.
Smart planning just got smarter.
Your money+Our experience. Formula for success.
Your investment + Our experience = A good idea.
 
Posted by: vic Member Response
7/6/2006 1:45 PM (CST)
"Enlightened Financial Services for the Discerning Business"
 
Posted by: vic Member Response
7/6/2006 1:45 PM (CST)
"Distinguished Financial Services for the Enlightened Business"
 
Posted by: MANSING Member Response
7/6/2006 2:14 PM (CST)
Hi meganmcf,

Followings taglines will guide to finalize your decision.

Taglines:

1. Better management through investment science
2. Managing your resources
3. Finding a key of success for your finance
4. Building a perfect bond
5. Own your management shadow

One of the most important things that the best brands accomplish is being thought of as greater than the goods and services offered. Nike's "Just Do It" helps them rise above selling sneakers. Apple's "Think Different" is bigger than computers.

I hope this will help!

Regards,

M Bhor
 
Posted by: padmakumar* Accepted Answer
7/6/2006 11:45 PM (CST)
Evoke a smile...it will help you stand out among 'firms' in your industry. Use something like

1. (Ac)Count on Us...never to let you down.
2. Value Mining....Finance Minding....Tension Missing !

Padmakumar
 
Posted by: QUL Accepted Answer
7/7/2006 3:23 AM (CST)
Your friend in Finance.
since u have the expertise and are willing to share it by providing seminars for other CPAs and also give give the advice and so on.that would be my tag line
 
Posted by: JudyJudyJudy Accepted Answer
7/7/2006 9:15 AM (CST)
The authority on finance
Trusted financial advisors
Qualified financial professionals
The finance pros
 
Posted by: rbauman* Member Response
7/7/2006 1:02 PM (CST)
- Where Educational Credentials meets Practical Experience
- Intellectual Property for those with High Net Worth
 
Posted by: rockyboy2 Member Response
7/7/2006 3:01 PM (CST)
I will give you a tagline cause thats what I do, Go Far with AFFFA
Advanced Financial Freedom For Aristocrats
The independant Financial Advisors a company offering multiple financial services for all business industries, etc good luck Michael Nicolson the rockyboy2 man
 
Posted by: bkraft* Accepted Answer
7/7/2006 3:39 PM (CST)
This is a tough one. I think you should think more about what you want to convey - how / in what light should your potential clients see you? What is the impression you want your prospects to get from reading your tag line?

From your introduction, its somewhere along Trust and Wisdom.

Maybe you can think of the benefit to your clients instead of your values?

And then find something that sticks out but still matches your target audience.

Some ideas...

"Wisdom you can bank on"
"We make your money work harder"
"Your dreams. Our responsibility."

Good luck
- Boris
 
Posted by: ladams Member Response
7/7/2006 5:14 PM (CST)
A few thoughts:

Smarter solutions. Endless possibilities.
Smarter financial solutions.
You've got questions. We've got experts.
Make the smart choice.
Rely on the experts.

good luck!
 
Posted by: katie_mcd_bruce Accepted Answer
7/8/2006 3:56 AM (CST)
New to this.... so I hope they're not too corny

Thought of a few:

Professors in profitability
Authority on Asset Administration
Capitalise on our expertise
 
Posted by: Tony Wanless Accepted Answer
7/8/2006 2:28 PM (CST)
You can speak to the large spectrum of clients you describe -- if you answer their common requirements instead of your own internal views. Touch their psychological triggers with a line that speaks to their common issues.

But first, determine client commonalities. Your company is in fact a high-end consultancy with clients who are equally immersed in knowledge business. These people respect expertise and detest the trite and clever.

So I wouldn't go for the consumer style tagline. Instead of cuteness, give them information in a persuasive form.

Your own posting yields the best possibilities -- your clients probably value knowledge, skill and expertise: I'd work around those themes, in a kind of billboard style with words that resonate in their world. Some suggestions for brainstorming purposes:

Knowledgable. Skilled. Trusted. (Your own words pretty well sum up your story, with a beginning, rising to an ringing end)

Skilled. Trusted. Expert.

More traditional:

Advancing Financial Intellect
Superior Financial Acumen
The Financial Authority
The Accounting Authority

You probably get the picture by now. Highlight the "separateness" of your clients from the run of the mill. That is accomplished by their expertise.

Tony Wanless, Knowpreneur Consultants/Sentare persuasion publishing




 
Posted by: Focus Fields Accepted Answer
7/9/2006 5:38 PM (CST)
I think you will find that whatever tagline you come up with (and there are some good ones on this board already) that it won't quite fit for what you are trying to do. This is not a fault of your tagline, but rather your overall positioning. Positioning is sacrifice. You cannot be all things to all people. Keeping this in mind, re-read your first sentence: "As a company offering multiple financial services for all business industries, small and large businesses, as well as individual clients(primarily high net worth).."

Holy cow. What you mean is that you provide accounting and consulting services for everyone. Whatever you need, we've got it. The problem with this is that, especially in this area, people want experts. They want the best accountant for their small bakery. They want the best group who can tell them the best financing options to purchase a billion dollar company. You conceivably do both, but you can't. You won't ever be seen as an expert, but rather a jack of all trades. This is not a successful strategy in this area.

Rather, you need more focus. Pick an industry, a company size, a specific field of financial service, something, anything and emphasize this. By selecting a position like this, you set yourself up as the expert and can dominate the area. You can simply and easily target your messages to the right group, something you cannot do now. For example, when you come up with this tagline, what is your first marketing tactic? You could drop flyers over Times Square because everyone down below will probably be a target of yours. Your response=zero. However, if you can really pinpoint your customers and say something that matter individually to them, you will get a tremendous response. Your target group as you have identified them (i.e., everyone and every service) is why mass media doesn't work as an "advertising" medium anymore. None of the messages are targeted, so no one cares. I am afraid you are setting yourself up for this same issue.

Curious on your thoughts.
JMR
 
Posted by: meganmcf Author Response
7/11/2006 8:42 AM (CST)
Thank you all so much for your help! Your comments,suggestions,ideas were all very interesting...and are definitely being put into consideration during our decision making proccess! Much appreciated....thanks again :)
 


Get more answers ... ReTweet this!

Would you like to post a response?
Welcome to Know-How Exchange!
This is a collaborative community. We welcome everyone's participation.
All you need to do is login. Enter your account info in the box above (top right).
Not a member? Not a problem. Register here (it's FREE and EASY).




Know-How Exchange powered by MarketingProfs


Sponsored Links

Buy a Link Now

Just Released ... Download Today!
Just Released ... Download Today!
Look inside
Included with Premium Membership
User Name:
Password:
Remember Me
Forgot your password?

Top 25 KHE Experts
(Taglines/Names)
Jay Hamilton-Roth (118779)
PhilGrisolia=Results (50958)
mgoodman (35690)
casey (27917)
vic (25818)
Mikee (24528)
Frank Hurtte (22862)
mdlugozima (22558)
W.M.M.A. (21692)
proeditor (17927)
Jo Masterson (17742)
SteveByrneBranding (13863)
NovaHammer (12728)
JudyJudyJudy (12070)
browncatfan (11145)
Levon (10795)
Gary Bloomer (10570)
Marketing-Riot (10503)
ASVP/ChrisB (10360)
D4Demand (10338)
rakesh_sethia80 (9754)
mbarber (8689)
michael (8270)
peanutpeanut (8225)
SRyan ;] (7751)
Recently Posted Marketing Jobs
Director of Marketing and Communications
Demand Generation Manager
Marketing/Advertising Faculty
Director of Marketing
Market Analyst
Sr. Field Marketing Manager - Business Intell.
Associate Vice President of Marketing and Corporat
Marketing Manager
[more jobs]

Join over 355,000 members ... SIGN UP!

My email address is and I'd like my password to be .

Already a member? Sign In!

My email address is , and my password is .


HACKER SAFE certified sites prevent over 99.9% of hacker crime.