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Speech Therapist Needs Tagline
Posted By: schirmcat* on 7/12/2006 5:17 AM (CST) 250 Points
I need a tagline for business cards, and possibly for a small add in a local paper. I am a Speech-Language Pathologist that will be serving children birth-5 years old in homes and community preschools/daycares. I will be doing evaluations and providing therapy. I wanted a very simple tagline focusing on helping a child communicate, or grow. My friend has come up with "Helping your child's communication bloom (blossom)." with an associated natural logo (tree, flower). But I don't know if that is too corny!! I feel my strengths as a therapist are enthusiasm, creativity, and flexibility. I don't know how, or if I should try to incorporate those ideas as well. Thanks for any suggestions.

Posted by: vic Member Response
7/12/2006 8:01 AM (CST)
"Communication to grow on"
 
Posted by: Frank Hurtte Member Response
7/12/2006 9:24 AM (CST)
Clear speech blossoms into Clever Intelect
 
Posted by: MANSING Member Response
7/12/2006 9:36 AM (CST)
Hi Schirmcat,

1. Right word at right time
2. For Treatment of speech
3. Correcting a disorder
4. Patience and compassion
5. Connecting you to Professional councillor
6. Science and Technology of speech and hearing

I hope this will help!

Regards,

M Bhor
 
Posted by: Dramagenics* Member Response
7/12/2006 10:11 AM (CST)
Growing vocal expressions

Lifting young minds to new heights

Young people - communicating from the roots to the petals
 
Posted by: JudyJudyJudy Member Response
7/12/2006 12:51 PM (CST)
Since you are talking about communication, I think you should be more straightforward, e.g.
Helping children express themselves
Creative communications counseling for children
Building childhood communications
 
Posted by: DR Hitch* Accepted Answer
7/12/2006 1:15 PM (CST)
schirmcat,

what does a "Speech-Language Pathologist" do? Do you have special degrees or certifications in your field?

Is your business model a "push" where you solicit parents to say "your kid needs my help" (uggh), or is it a "pull" model where the pediatrician says "Mrs. smith, your child needs help from (schirmcat)".???

Anyways,
1) The tree logo is OK if the tree is somehow "talking" maybe even with a balloon like a comic strip with your name inside the balloon
2) No need to be redundant with words like "blossom" if that is already conveyed in the graphic logo itself
3) "Growth" is a strong word in many ways and connotates a process, a lengthy engagement, kids and maturing, etc. Use "growth"
4) Don't use "communication"; too 'corporate-speak'
5) Kids do communicate in non-verbal manners, so focus on the fact that your work helps kids with ONE of their FIVE senses............
 
Posted by: l3ashtacular* Member Response
7/12/2006 2:40 PM (CST)
This is a simple humorous one...seeing how your dealing with children.

"Taking the S out of LISP"
 
Posted by: deni418 Member Response
7/12/2006 3:09 PM (CST)
Clearly, Vocally- Branching out for your communication needs.
 
Posted by: rbauman* Member Response
7/12/2006 4:02 PM (CST)
- Developing Children's Speech Before They Can Talk
- Childrens' Speech Development Leading to Clear Talking
 
Posted by: jpoyer Accepted Answer
7/13/2006 7:10 AM (CST)
Hello -
as a mother of a 1-year-old and a 5-year-old, your idea of using "bloom" or blossom creates a strong emotional connection for me. The idea of someone helping my little precious special ones to blossom and grow, to give them a better shot at learning and building strong relationships to lead a fuller, happier life (happens through communication!) really hits home. On that note, here are some suggestions for you.

Helping Your Child Blossom
Helping Your Child Grow
Helping Children, Helping the World
Communicating Success
Communicate. Bloom. Succeed.
Taking Time to Help Your Child Bloom
Growing Children Through Language
Because Children Can
For the Children
Building Relationships, One Child at a Time
Bringing Light Through Communication
Leading Your Child to Bloom
Leading Your Child to Growth
Leading Your Child to Success
Leading Your Child to Succeed

One thing to be careful of, if you can have a logo that is not a "literal" clipart tree or flower, but the "hint" of a tree or flower, it could be a stronger image for you.

I think you provide an invaluable service, and no matter what your tag, you'll still be making a difference for the kids and their personal growth.

Best Wishes,

Jennifer
XPRT Creative
 
Posted by: ShannonD* Member Response
7/13/2006 8:37 AM (CST)
All I can think about is the idea of the mother and father who just want to be able to understand their child or be able to talk to them. I've personally seen this struggle and it is very hard to watch. The words burned in my head are "Tell me"

Helping children tell the world

Making communication from your child to the world

They just want to tell us

Helping them tell us

Helping children communicate to us

A child's chance to communicate

Hope any of this helps

Shannon D
 
Posted by: ggrover Member Response
7/14/2006 7:16 PM (CST)
As both a marketing professional and the parent of twins who have spent years in speech therapy, I can tell you that results (along with a therapist that keeps appointments and shows up on time)--rather than a tagline--are what parents in my position are looking for.

That said, I would be mindful that anything that seems too cute or too clever could be a turn off to parents deeply concerned about their child's ability to communicate. (I'm sure you're sensitive to the fact that a speech deficit may be just one issue a potential client could be dealing with if their child is autistic or deaf or has some other serious medical condition.)

If you can capture the idea of enthusiasm and creativity as a direct benefit--e.g., these are the tools you use to engage a child, turn therapy into playtime, and make it something that a child looks forward to--then that might be a direction to explore (e.g., Talking is child’s play.) Alternatively, you might consider reinforcing your credentials: (e.g., M. Smith, SLP, XX years helping children find their voice).

Hope this helps.
gg
 
Posted by: The Radial Group Member Response
7/14/2006 11:42 PM (CST)
The following is based on my firm's experience in working with health/wellness businesses.

Our advice for marketing health-related services: focus on building word-of-mouth from happy parents and referral business from pediatricians and others likely to be consulted on how to develop speech and address speech concerns. Develop simple marketing materials that speak to the concerns and hot buttons of both customers (aka parents) and referral sources (MDs, teachers, audiologists, etc.).

Specifically re: taglines:

The growth ideas are too vague for this market - it could mean anything. Good taglines are a snapshot of your business. ShannonD's are excellent suggestions. They have emotional power and capture the concerns that keep parents (who write the checks) up at night. Avoid puns and cute slogans - speech is terribly serious to parents and cutesy slogans will devalue your professional expertise.

Also: Avoid ads in newspapers - they generally are extremely ineffective in this market unless there's a specialty local publication that targets parents especially effectively.

Hope this helps! Happy to discuss if you have other questions.
 
Posted by: sean* Member Response
7/17/2006 7:34 AM (CST)
i think if you are creative and that is part of your method your tagline should reflect that in a somewhat clever but simple way. The message should also resonate with the parents who are sending their kids your way. Those parents want more than anything to communicate with their kids and have their kids be able to communicate with anyone on their own. Keep it simple but stay away from corny, your field is a serious business and people dont take their problems lightly

i would use

giving children a voice

it says what you do, shows that you care about the kids, and understand the problem
 


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