MarketingProfs' Members Register for B2B Forum 2010 for just $695! (good until 11/30) »

Ask your question ... sign up today! It's FREE!
Branding     
 
This question has been closed, and points have been awarded.
Company Name; Service Is Misunderstood. Now What?
Posted By: nash* on 7/13/2006 4:12 PM (CST) 250 Points
Hi,

My company to be will be called "Always Organized". The service I will provide is: Helping people to do more in less time, stay on top of things and etc. I am a personal organizer, helping people to organize their homes, and am now starting to do this in professional organizations.

For some reason, people think that I will clean! Do I need a tag line to get rid of this? What could that be?

Regards, Nash

Posted by: jerry Accepted Answer
7/13/2006 4:30 PM (CST)
Do more in less time? Isn't it having more time to do thinmgs! May want to consider changing the name rather than a tag line to defend assumptions. Yet, I did not think about cleaning when I read the name. If that's the name you want-stick with it and don't worry about a tag line.
 
Posted by: BevH* Accepted Answer
7/13/2006 4:37 PM (CST)
HOw about a tagline such as

Getting You Down To Business
Making Your Business Life Your Own
You Do What You Do and We'll Do The Rest
Everything but the The Cleaning!
 
Posted by: W.M.M.A. Accepted Answer
7/13/2006 5:47 PM (CST)
I must agree w/Jerry, I couldn't put "cleaning" into your menu of services.
You don't say always clean.
I like "Always Organized". I believe it is (if you'll pardon the inferance), a clean name. It says exactly what you do.

I would not change your name. However, I also agree w/Bev that a tagline is needed, but not to justify your name.

"Organizing Your Life, So You Can Live It"
would continue your name message.

Your call.

Randall
WMMA
 
Posted by: deni418 Accepted Answer
7/13/2006 6:19 PM (CST)
Always Organized-Your Time Management Team
 
Posted by: mgoodman Accepted Answer
7/13/2006 7:56 PM (CST)
Who are these people who think your name suggests cleaning? Are they your primary target audience, or are they friends who feel compelled to masquerade as marketing experts?

If your primary target audience thinks "Always Organized" involves cleaning, then you may need to reconsider (a) your intended name, or (b) your target audience.

I don't see how the name suggests cleaning, but perhaps I am not in your target audience. I'd take what we say with a grain of salt, and look to your potential market to tell you whether your name expresses what you do or not.

Good luck.
 
Posted by: jpoyer Accepted Answer
7/13/2006 8:46 PM (CST)
Nash,
I think Michael is right on. We get a lot of clients who "talk to their peeps" and change things based on their opinions when in reality, those people aren't their target audience and are far from being marketing experts. It your target audience is misunderstanding than you may have an issue, but cleaning wasn't what I thought of from your name either.

Of course, you should put a solid tagline in place in either case, and I think the suggestions above are great. Randall's is my favorite one of the ones listed.

Best,

Jennifer
XPRT Creative
 
Posted by: elee Accepted Answer
7/13/2006 11:24 PM (CST)
I agree with Jerry's point. Different People have different perception. If your target customers have such perception, I think the slogan or theme words should be revised.
 
Posted by: smile Accepted Answer
7/14/2006 12:51 AM (CST)
Do a survey; ask people who think that your company is into cleaning, the reason that made them think so. (Cause your name definitely doesn’t suggest so)

It could be your style of pitching or your printed materials that is misleading them to think so.

Having a tagline is of no disadvantage so you may continue to select one, but it is necessary to discover the root of the problem and I think that can only be found out by asking people what made them think you are into the business of cleaning.

For all you know it may be because the people in the cleaning business are using some similar communication and hence you are being related to them.
 
Posted by: MANSING Accepted Answer
7/14/2006 5:03 AM (CST)
Nash,

I can understand the situation you are going through! People have their own judgement / opinion according their experience. Not every one you speak is your friend and not every friend is your best friend.

If you going to start new adventure, I’ll say you should build your base with hard cement. Consult with professional to get more advice on this issue.

I would like to suggest few things: As you have good experiences in managing time, people and planning, you should develop your image as a “management expert in your service”.

As you know Great names/ Taglines are a powerful force in the branding, marketing and advertising campaigns of the companies they work for.

Try this:

1. Bringing your vision to life
2. Better living through science

If you are going to provide all type of service, then you need to evaluate your business from baseline: it doesn’t stop only with the business name, you need to consider following things:

• Name of the service (type),
• Presentation (website, logo),
• Communication (advertisement, phone number – simple to remember),
• Transport (colour, vehicle, instruments, staff availability) and
• Service (charges / cost / VAT), it all comes under value chain analysis for your new business.

One of the most important things that the best brands accomplish is being thought of as greater than the goods and services offered. Nike's "Just Do It" helps them rise above selling sneakers. Apple's "Think Different" is bigger than computers.

I hope this will help!

Regards,

M Bhor
 
Posted by: nash* Author Response
7/14/2006 5:35 AM (CST)
Jerry,

Good point, i do not need a tag line to defend assumptions.

Thanks, Nash
 
Posted by: sergiu_yy Accepted Answer
7/14/2006 6:31 AM (CST)
Hi there.
I don't speak English very well: a tag line is the same thing as slogan? If no, then u don't need it. If it's the same thing, then I think you should develop it.

On the over hand - speaking to a potential costumer, u will wake his interest saying that u don't do cleaning, as he thought, but u do something more interesting and useful...

Sergio. (URL deleted by staff)
 
Posted by: Interlux* Accepted Answer
7/14/2006 7:38 AM (CST)
Always Organized.....good name for your company, but as you stated, misunderstood. The tagline could do much for dispelling the myth of what exactly it is you do...but ultimately, it is your decision.

One potential idea before I add a few tagline ideas....Maybe Always Organized....can be visually altered...think, letter signature: always, [signed name] Always, Organized (scriptive font). Interesting play on words at least. And then, your tagline could be a PS. would require some further development in terms of branding identity, but definitely not your ordinary 'service company title'

Ok...some tags.
Organizing your life for you.
Organizing lives, saving time.
Efficiency Experts
Organizational solutions to live with
Your personal assistant team.
Make life easier.
Personalized Lifestyle Solutions.

May be back later with some more ideas...letting this one brew. I wish this service was available where I live!! Midwestern living....blah.

Joel,
Interlux Design
 
Posted by: ArrangeMarketing* Accepted Answer
7/14/2006 9:29 AM (CST)
Nash,

There is nothing wrong with your company name - the "cleaning" perception is one that comes hand-in-hand with being in the professional organizing arena.

I used to be part of the Professional Organizers of Canada and consider PO to be a "hobby" - first love is marketing.

The whole issue of people thinking you offer cleaning services comes with the territory. I think a tagline is a good idea to differentiate yourself from other organizers BUT don't focus on the "cleaning confusion". You'll get a greater benefit out of your tagline if you differentiate from your competitors.

Thanks to HGTV and TLC your client base is probably becoming familiar with what a Professional Organizer is - and may assume that a person like that will help them "clean house" which doesn't mean mopping the floors.

Keep the words "clean" or "cleaning" out of our vocabulary (our of your brochure, your sales pitch, your 30 second networking "infomercial", and out of your website....) and this should be enough.

Lucy.
 
Posted by: Papadoc (Steve)* Accepted Answer
7/14/2006 1:41 PM (CST)
I'd leave the name alone. I still don't see it - and I am VERY critical of such things. I always look for the double-entendre, the faux-pas, and the cultural and cross-cultural mistakes in business names and marketing.

You can push most things into something that isn't intended, but yours says what it is. If a friend is suggesting this, it's either a personal perspective that is causing this idea or someone is looking way too hard for problems that don't exist.

If it's client prospects, there will always be those who get the wrong idea who you are and what you do no matter what you do. It's an unfortunate annoyance, but part of business life, and primarily brought on by those that just aren't paying attention.
 
Posted by: lantran.mvad Accepted Answer
7/14/2006 11:37 PM (CST)
I think your company name depends on you. However as you say, I think it will make success because it is not easy to make others pay attention to a new company. The misunderstanding may be a good chance to your business.
Good luck!
 
Posted by: nash* Author Response
7/15/2006 4:22 PM (CST)
Thank you BevH, I like the first and the last one. When I see people thinking “what?”, I can drop “everything but The Cleaning”

Regards, Nash
 
Posted by: nash* Author Response
7/15/2006 4:22 PM (CST)

Hi Randall,

Thank you for the tag line. Everyone, thanks for their input, I can use it all. I will use one on my site, card etc., but I will use the lines whenever it can be usefull. (sales pitches?)

Regards, Nash
 
Posted by: nash* Author Response
7/15/2006 4:23 PM (CST)
Mgoodman,

Reconsider my target audience?

I have been asking around randomly, and a few who do matter, found the name perfect.

I will keep my target audience, and will not ask randomly “what does my company do when you hear the name “always organized”?

Nash
 
Posted by: nash* Author Response
7/15/2006 4:23 PM (CST)
Dear J from XPRT Creative, Randall’s one is good!

Nash
 
Posted by: nash* Author Response
7/15/2006 4:24 PM (CST)
Hi Elee, I am changing the target group, no my clients, but the ones I will ask what comes to mind when they hear Always Organized.

It is kind of ^&*() when people get it wrong, on the other hand, changing names is easy.

Regards, Nash
 
Posted by: nash* Author Response
7/15/2006 4:24 PM (CST)
Got your point, Smile

Thanks for your input from Nash
 
Posted by: nash* Author Response
7/15/2006 4:24 PM (CST)
Thanks M Bhor

Website and logo, that’s the next challenge, along with the e-newsletter and etc.

Do I really need a logo? The name itself and a tagline could do it?

Looking forward to your input,

Nash
 
Posted by: nash* Author Response
7/15/2006 4:25 PM (CST)
Hallo Sergio (URL deleted by staff )

I hope to avoid talking to customers, who need a cleaning job. Thinking about this, I will bring a list of cleaners for them! I am “always organized”.

Again, thinking out loud, I should be close to cleaners, whenever they see a cluttered desk around in an office, they should call me and get a percentage when I get the deal! Thanks

Nash
 
Posted by: nash* Author Response
7/15/2006 4:25 PM (CST)
Joel,

One comma: Always, Organized! Super

And thank you for the great tag lines.

Midwestern living, and no service like this? WE should talk some more. Keep on brewing!

Nash
 
Posted by: nash* Author Response
7/15/2006 4:26 PM (CST)
Dear Lucy,

Will keep your input on the words “clean” at bay. I will never use these again.

Nash
 
Posted by: janeka4ng Member Response
7/21/2006 7:36 PM (CST)
Hello all, great response and really creative input to Nash's name challenge. However, i also face a similar challenge. I am on the verge of making a decision on my business name. It is a marketing support company, into events marketing and promotions. The choice is between these two: REDBERRIES and REDWHITE. Your inputs will be highly welcome.
Jan
 
Posted by: nash* Author Response
7/24/2006 4:59 PM (CST)
Jan,

What is your link with RED?

Nash
 


Get more answers ... ReTweet this!

Would you like to post a response?
Welcome to Know-How Exchange!
This is a collaborative community. We welcome everyone's participation.
All you need to do is login. Enter your account info in the box above (top right).
Not a member? Not a problem. Register here (it's FREE and EASY).




Know-How Exchange powered by MarketingProfs


Sponsored Links

Buy a Link Now

Just Released ... Download Today!
Just Released ... Download Today!
Look inside
Included with Premium Membership
User Name:
Password:
Remember Me
Forgot your password?

Top 25 KHE Experts
(Branding)
mgoodman (14628)
Jay Hamilton-Roth (12310)
JBtron (9848)
thinkmor (8936)
W.M.M.A. (8761)
ilan (7056)
wnelson (6870)
skoobie99 (6868)
mbarber (6365)
PhilGrisolia=Results (6134)
Puru Gupta (5095)
Mushfique Manzoor (3978)
darcy.moen (3958)
SteveByrneBranding (3390)
AndrewS (3093)
Nitin Kochhar (3033)
Peter (henna gaijin) (2838)
Michele (2681)
rob (2596)
Paul Copcutt (2538)
proeditor (2418)
stlubahn (2362)
BARQ (2271)
SRyan ;] (2159)
D4Demand (2155)
Recently Posted Marketing Jobs
Director of Marketing and Communications
Demand Generation Manager
Marketing/Advertising Faculty
Director of Marketing
Market Analyst
Sr. Field Marketing Manager - Business Intell.
Associate Vice President of Marketing and Corporat
Marketing Manager
[more jobs]

Join over 355,000 members ... SIGN UP!

My email address is and I'd like my password to be .

Already a member? Sign In!

My email address is , and my password is .


HACKER SAFE certified sites prevent over 99.9% of hacker crime.