MarketingProfs Know-How Exchange : Name for Dessert Restaurant

Ask your question ... sign up today! It's FREE!

Taglines/Names

This question has been closed, and points have been awarded.

Name For Dessert Restaurant
Posted By: anichols2* on 7/17/2006 1:01 PM (CST)	250 Points
I'm in the planning stages of opening a Dessert-only restaurant. Just to give a little background...This is inspired by one of my best friends who diagnosed with a brain tumor a couple years ago and has the best outlook on life. Her motto is "Life is too short. I'll eat dessert whenever I want." She's honestly my hero. So, I want my restaurant to be a place where you can just hang out and be with your friends and enjoy great dessert without feeling like you have to eat a salad to be bad. I'm thinking mid-scale, yet cozy. Thinking about Moroccan/jewel tone color scheme. I'll be serving traditional desserts like cakes and pies but also other assorted pastries (very sinful). I'll serve various beverages from Soda to Wine to Coffee. My target is the 20 to 30 age range, women and couples. I live in a college town, where there are a lot of international students. Also there is a Mercedes Benz plant here so lots of German Engineers are coming into the area. The area where I want to set up shop is in the heart of Downtown, very close to the University. There's going to be a brand new Federal Building in the near future. So lots of people moving into town. I've brainstormed a few names (see below) but would love to hear some of your ideas. Ganache, Delectable, Luscious, Blissful Temptations, Tempt Me, Redemption (pay for you sin), Original Sin, Indulge

Posted by: vic	Member Response
7/17/2006 1:27 PM (CST)
Name: "The First Coarse" Taglin: "Life's too short to eat dessert last"

Posted by: fred.ramstedt*	Member Response
7/17/2006 1:38 PM (CST)
i remember my first girlfriend by the nickname i gave her and it wholly appropriate here: Sweets!

Posted by: BARQ	Member Response
7/17/2006 1:40 PM (CST)
Finish First -- "Start with dessert" Plaza Sweets Dessert Storm Best Course The Fifth Course All About Desserts Pie In The Sky Good luck! BARQ

Posted by: deni418	Member Response
7/17/2006 2:04 PM (CST)
YOUR JUST DESSERTS

Posted by: jlmstar	Member Response
7/17/2006 2:07 PM (CST)
I LOVE your restaurant idea! Sounds inviting, tempting and delicious! Restaurant Names: Sweet Finale Sweet Cakes The Dessert Cart The Dessert Tray ** I do like your idea of "Ganache" though Decadence Tagline ideas: Your First Desserts Indulging in Desserts Doing Desserts with Drama Desserts with Flair Indulge Yourself Good luck with your business and have fun at the same time!

Posted by: bstroud*	Member Response
7/17/2006 2:27 PM (CST)
It doesn't hurt to eat desert! How Sweet it is, Yum yum for your tum tum, hav a seat and eat a treat, if you need a name for the business, the desert palace. Good luck! B

Posted by: ShannonD*	Member Response
7/17/2006 2:42 PM (CST)
Sweet, soft, and ice Dessert Bistro Always dessert! The Last/Final course Sugar rush Sweet smiles Cake and sugar Dessert Kitchen A desert of desserts Hope you like one! Shannon D

Posted by: kross*	Member Response
7/17/2006 3:00 PM (CST)
Sweet Bliss

Posted by: Frank Hurtte	Member Response
7/17/2006 6:24 PM (CST)
The Last Sin The Dance of the Seven Chocolates Bananas Foster and Friends....

Posted by: mbarber	Accepted Answer
7/17/2006 8:01 PM (CST)
Given the health concerns regarding dietary habits in general in western world countries I'd take a slightly tongue in cheek approach and call it 'It's All Good' Taglines could be along the lines of Stop punishing your tastebuds; Because it's good to be sweet; Where you'll get your just deserts Best of luck to your business and your friend

Posted by: darcy.moen	Member Response
7/17/2006 10:11 PM (CST)
Just Desserts - and be sure to include the story of why you became involved in the business...its a real heart toucher. I can see your brand finding its niche with folks who are passionate about dessert. I can see you attracting those with a real lust for life, as well as those who simply LOVE a great dessert. I can also see a fantastic corporate take out business. I have a great recipe for Peanut Butter Pie I could send your way. I agree, savor the moment...and be sure to have a fund raiser night where the featured dessert's proceeds are donated to a cause. I could see double scoop strawberry ice cream night going to breast cancer (pink and you get the picture)... Gelato night going towards the heart and stoke foundation. It would be nice to give something back, yes? Darcy Moen Customer Loyalty Network

Posted by: gazoo	Member Response
7/17/2006 10:35 PM (CST)
TRY THESE: 1. SWEET HAVEN 2. TOOTH FERRY 3. D (THIS CAN MEAN A LOT OF THINGS THAT YOU CAN 4. USE FOR YOUR OTHER PROMOTIONAL MATERIALS LIKE DELECTABLE, DELICIOUS, DAMN GOOD, ETC.) 5. UPTOWN SWEETS 6. SWEET HEARTS 7. SWEET TWEETS. 8. OR YOU CAN COMBINE SOMETHING PERSONAL LIKE YOUR FAVORITE COLOR LIKE RED SWEETS, PURPLE PLEASURES, ETC. 9. SOMETHING SWEET 10. SWEET ENDINGS 11. SACCHARINE

Posted by: kaustubh.s*	Member Response
7/18/2006 12:24 AM (CST)
Sweet Mouth Tickles Sweet Desires Sweet Temptations/Mouth Temptations

Posted by: nmuqbel	Accepted Answer
7/18/2006 4:26 AM (CST)
The Confectionery Lollies (used in Australia) Afters (used in U.K) sweet tooth "Life is uncertain...Eat dessert First" - Ernestine Ulmer

Posted by: matthew_newton*	Member Response
7/18/2006 4:34 AM (CST)
Hi there I think you're onto something great here. Not sure about the Moroccan colour theme. When I think Moroccan I think 'spice' Mid-scale, yet cozy. http://www.maxbrenner.com.au/ Is a similar concept. Maybe you will be able to pick some ideas from it. Because it's chocolate, their colour scheme is brown. But browns, blacks and purples are three common colours in decadence themes.

Posted by: alyson	Member Response
7/18/2006 7:36 AM (CST)
The Chocolate Cafe' Just Desserts Life's Indulgence The Sweet Spot Alyson

Posted by: anichols2*	Author Response
7/18/2006 8:45 AM (CST)
I'm not really going for a Moroccan Theme...just color scheme. Think deep purples, reds, oranges, yellows and blues. To me these colors say decadent and rich. These are all great ideas. I'm having a meeting with my business partner on Thursday, so keep up the great work! Thanks.

Posted by: margec	Member Response
7/18/2006 10:20 AM (CST)
I have to mention "Dessert First"... But I love Ganache. Goes with the colors, the international clientele, short and memorable, looks good on a sign, sounds elegant even if you don't know what it means.... it's got everything. Marge

Posted by: haissam	Member Response
7/18/2006 2:59 PM (CST)
hi , deserts are ofcourse one of the delights of life and i did not even begin to talk about chocolate . i would name the dessert resturant : name : seven sins tag line : we have them all OR name : piano piano good luck :)

Posted by: anichols2*	Author Response
7/19/2006 10:31 AM (CST)
I too love Ganache. My only problem with that is it's a chocolate dessert. What do you think about Süsse. It means sweet in German. Do you think people would have problems with the pronunciation? How do you think it would affect the business? Thanks.

Posted by: goranson88	Member Response
7/19/2006 7:34 PM (CST)
Garden of Desire Eden's Allure Captive delights

Posted by: nikkonelauria	Member Response
7/21/2006 2:59 AM (CST)
hello anichols, try this Dessert Parlor Dessert You Deserve SugarSin Crave for Dessert Hope it'll help you.Ü Goodluck

Posted by: jennrus	Member Response
7/21/2006 8:57 AM (CST)
Treat Yourself -Because Life's to Short Sweat Tooth -It's ok to eat desert. Craving Creations -Because desert is delicous Or any combination of the above. Wish I could eat there, I love desert!

Posted by: jeff_stone	Member Response
7/21/2006 3:27 PM (CST)
How about : "Heaven" with the tagline, Sinners Welcome. Make sure you have Angel Food and Devil's Food Cake desserts on the menu.

Posted by: somelevity	Member Response
7/21/2006 3:36 PM (CST)
Great story, and I agree it would make a great element to be included. "Dessert First" popped into my head first, too - tag "Life's too short to be uncertain" (tag just about implies itself!). or, "My Treat(s)" You don't mention a geo-region aside from college town. But if geography serves, it may be (painfully?) obvious to go with, say, 'Mojave Desserts'; humor can, itself, be an invite to casual, comfort, invigoration... just my 2 cents...;) Gwyn

Posted by: kevinhall100*	Member Response
7/21/2006 3:37 PM (CST)
I would avoid cute names or those that play on words. Business owners think these are creative, which they are. But they do not connect effectively to customers. Around here two winebars opened, one Portalis, and the other Grape Escape. Can you guess which one is out of business now? I suggest taking the range of responses above and putting them into Affinity Groups. Then go out and do semantiic profiling with your target customers. This can include designed Questions based on your name/tagline that reveal willingness for price points/frequency and other factors important to you.

Posted by: somelevity	Member Response
7/21/2006 4:01 PM (CST)
Interesting, Kevin. Can you tell me where to get more info on "connecting effectively" (seriously). In this case, especially with college nearby (notorious for embracing the avant garde), engineers who - while knowledge is sophisticated - often seem to be keenest appreciative audience of subtle humor/indulgence, and German customers who enjoy a culture where food is to be enjoyed - period - and time in good cheer equally savored. Re: Portalis vs. Grape Escape, I'm presuming Grape Escape went bottoms up. But while a name is very important, it's on the surface of the whole strategy and identity AND - not the least - conduct and service. One name or the other would not explain to me the cause of their demise. And perhaps the area could only sustain one place/the other didn't feel up to adding to its offerings. Not saying all this to refute you in ANY way, Kevin - you are probably a master marketer, and all you've said deserves due consideration. I'm - literally - begging here to be allowed to peek into more knowledge, myself. ;)

Posted by: torr286	Member Response
7/21/2006 6:31 PM (CST)
I'll admit to snobbery. When I first went to Europe in 1972 – with the backpack and nylon boxers (to wash out in hotel sinks) – I met some folks who in Germany and Switzerland always ate dinner in restaurants, but ate dessert in places called: "Konditorei"

Posted by: Deremiah *CPE	Member Response
7/21/2006 6:57 PM (CST)
Hi anichols2, I hope you're having a great day! here are some way out the box but thought provoking. Last Chance Sweet & Sticky Sweet Sticky Thing Dessert First Dessert Now Heavenly Treats Just Eat It Delightful Desserts Why Wait Goody Two shoes Remember our only real problem in life is our failure to be "MORE Creative" than we’ve ever been. If you “Invent” your opportunity YOU WILL most definitely create your future. Just know that I'm here for you if you need my help. Is there anything else I can do for you? Your Servant, Deremiah, *CPE (Customer Passion Evangelist)

Posted by: anichols2*	Author Response
7/22/2006 5:02 PM (CST)
I was talking with my sister today and she suggested Dessert Oasis. Any opinions on this one? What do you guys think about using a name that already exists in another state? Doing research online can be a wonderful thing. I'm finding that all the names I like are already being used. So far none of them in my state. Are there certain guidelines I should be following in regard to this?

Posted by: somelevity	Member Response
7/22/2006 5:58 PM (CST)
imho, make your own name - what if your biz really, really takes off and you want to branch out to other states? with your own name, there's less conflict, even if you set up shop in those regions where the others are. Also, re: your own name - if the other places for some reason contract a "bad rep" (say, food poisoning) you certainly don't need that haunting your endeavors. Dessert Oasis is - to me - very reflective of the background of what you're really trying to offer - goes beyond the product, itself. Is D.O. elsewhere, as well, do you know? I should say now that I'm not an expert business starter; I've sold handmade products over many years, and did marketing for a global industrial company. I've started my own retail company just this past month and am building an online presence, with growing outsourced product line as well as my own custom original artwork, trying to leverage many years of various skills/talents. Biz can be a complicated path enough without knowingly entering conflicting gray areas in regards to other names. just more two cents that might not be worth taking to the bank. ;)

Posted by: schirmcat*	Member Response
7/23/2006 7:51 AM (CST)
What about the The ReTreat Cafe or just The ReTreat- "Plan an escape soon!" or "A special place for friends to escape" or "A sweet place for friends to escape" "

Posted by: schirmcat*	Member Response
7/23/2006 7:55 AM (CST)
I just thought of this after I posted - The ReTreat - "Escape. Indulge. Enjoy!" or Treat yourself to life's simple pleasures.

Posted by: somelevity	Member Response
7/23/2006 8:37 AM (CST)
Clever, simple and clear! imho, of course...

Posted by: anichols2*	Author Response
7/24/2006 4:55 PM (CST)
I just wanted to thank everyone who posted suggestions/comments and encouragement. Thanks a bunch! One last thing, please go to http://snappoll.com/poll/116883.php and vote for your fav name. Amanda

Posted by: preeti.seocopywriter	Member Response
7/28/2006 2:06 PM (CST)
Hi, My suggestion is Delicious Dessert - Indulge Whenever You Can!

Posted by: Laurence*	Member Response
7/28/2006 3:05 PM (CST)
SWEET SPOT! :-)

Posted by: debbie_larkin	Member Response
7/28/2006 4:57 PM (CST)
Sweet Surrender - happy endings with a smile Sweet Talk Me - an indulgence worth your while Sweet Nothings - that are really something Sugar Coat It - everything's better when it's Sugar Coat It I doubt cute business names cause businesses to fail.

Posted by: somelevity	Member Response
7/28/2006 9:10 PM (CST)
I agree, but then I'm biased. haha Hey, TGI Friday's and Outback Steakhouse are enjoying a pretty penny. I think it's more about matching - you PROBABLY wouldn't want a funny name for a funeral parlor. I, however, WOULD - which is why I'm not in the funeral parlor business, because I know it wouldn't do good business. ;)

Get more answers ... ReTweet this!

Would you like to post a response?

Welcome to Know-How Exchange!
This is a collaborative community. We welcome everyone's participation.
All you need to do is login. Enter your account info in the box above (top right).
Not a member? Not a problem. Register here (it's FREE and EASY).

Know-How Exchange powered by MarketingProfs

MarketingProfs' Members Register for B2B Forum 2010 for just $695! (good until 11/30) »

MarketingProfs Know-How Exchange : Name for Dessert Restaurant

Ask your question ... sign up today! It's FREE!

Sponsored Links

Join over 355,000 members ... SIGN UP!

Already a member? Sign In!

Resources

Community

Company

Marketing Topics