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This question has been closed, and points have been awarded.
| Translation Company |
| Posted By: EvaH* on 7/21/2006 4:07 AM (CST) |
500 Points |
My friend is in the process of developing a new corporate identity for his translation and interpreting company, Chris Poole Translation. Chris hates the name. Maybe you do too. It’s not upmarket and “now” enough. So we are after a new name. Maybe.
Here are the parameters, or “brief”, if you will.
1. We intend to keep using the logo (pencil behind an ear)
2. We want a name that is preferably three syllables long, with emphasis on the first syllable. But
that’s not a strict rule. No not at all.
3. It can be one, two or three words. Is that a strict rule? Hmmm. Thrill me.
4. It must not be longer than fifteen characters, and if it is more than one word, it must not form
undesirable words when the spaces are removed. (So that it can also serve as a web address).
5. It must be clearly understood when said, or spelled out, over the phone (therefore avoid “s”
and “f” and any other letters, or pairs of letters that can easily be confused).
6. It must not commit us to either interpreting or translation, or even both of those. Because we
want to leave interpretation of our corporate identity relatively open to allow us to expand the
business from simply translation and interpreting, to consulting, training, recruitment of
bilingual staff, and management of language interface issues in the broadest sense.
7. Does not have to include the words “translation”, “language” or anything that necessarily refers directly to what we do.
8.It must not be something that about a million other people have also grabbed for their company name
9. We are after something that is a little bit “out there”. Something that makes people stop, perhaps surprised, shocked for an instant, but of which they then think “yeah actually that makes sense”. But it also has to appeal to our market which is mostly manufacturing
companies, law firms, and film producers. Big serious people who want to feel like they are
dealing with “major players” blahdely blah blah.
Thank you! |
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